Have you heard of the live streaming app Periscope? Wondering how it can help you build your personal brand?

Whilst still in its infancy, Periscope is creating quite a storm in the marketing community. The rise of live streaming as a whole is creating new opportunities for businesses to engage with and market to more people.

For some guidance using Periscope to build your personal brand take a look at this infographic from Chris Ducker.

 

In the digital age, building a personal brand has become essential for personal and professional success. Whether you’re an entrepreneur, influencer, or simply looking to showcase your expertise, platforms like Periscope offer unique opportunities to connect with your audience in real-time. Periscope, a live-streaming app owned by Twitter, can be a powerful tool to build and strengthen your personal brand. In this blog post, we’ll explore 12 effective ways to use Periscope for personal branding.

1. Define Your Brand Identity

Before you dive into live streaming, it’s crucial to define your brand identity. Consider what makes you unique, your values, and your passions. Your brand identity should align with your personal and professional goals. Once you have a clear understanding of who you are and what you want to represent, you can use Periscope to amplify that identity.

2. Share Your Story

Authenticity is key when building a personal brand. Use Periscope to share your personal and professional journey. People connect with stories, and sharing yours can help create a deeper connection with your audience. Discuss your challenges, successes, and the lessons you’ve learned along the way.

3. Host Q&A Sessions

Engage with your audience by hosting Q&A sessions on Periscope. Encourage your viewers to ask questions about your area of expertise or your personal experiences. This not only helps you showcase your knowledge but also builds a sense of community around your brand.

4. Behind-the-Scenes Content

Take your audience behind the scenes of your daily life or work. This transparency allows viewers to see the human side of your brand and creates a more personal connection. Share your work process, workspace, or even your daily routine.

5. Collaborate with Others

Collaborations can significantly boost your brand’s visibility. Partner with other Periscope users or influencers in your niche for joint live streams. This cross-promotion can introduce your brand to new audiences and expand your reach.

6. Live Event Coverage

If you attend industry events, conferences, or workshops, use Periscope to provide live coverage. Share insights, interviews, and highlights with your audience in real-time. This positions you as an industry insider and builds credibility for your brand.

7. Educational Content

Position yourself as an expert in your field by creating educational content on Periscope. Host live tutorials, workshops, or webinars to share your knowledge and skills. Providing value through educational content can attract a dedicated following.

8. Product Launches and Demos

If you have a product or service to offer, Periscope can be an excellent platform for launching and demonstrating it. Give your audience a first look, explain its benefits, and answer questions live. This creates excitement and anticipation around your offerings.

9. Audience Engagement

Interact with your audience in real-time by responding to comments and questions during your broadcasts. Acknowledging your viewers makes them feel valued and part of your brand’s community. Engage with them, ask for feedback, and build a sense of belonging.

10. Consistency Is Key

Building a personal brand requires consistency. Establish a regular Periscope schedule that your audience can rely on. Whether it’s a weekly Q&A session or a monthly live event, consistency helps build anticipation and loyalty.

11. Promote Your Other Platforms

Use Periscope as a way to cross-promote your other online platforms, such as your website, blog, social media profiles, or YouTube channel. Mention and share links to these platforms during your broadcasts to expand your online presence.

12. Analyze and Adapt

Pay attention to your Periscope analytics to understand what content resonates most with your audience. Track metrics like viewer engagement, retention rates, and the number of hearts (likes) you receive. Use this data to refine your strategy and create content that aligns better with your brand goals.

In conclusion, Periscope can be a valuable tool for building and strengthening your personal brand. By defining your brand identity, sharing your story, engaging with your audience, and consistently providing value, you can use Periscope to amplify your online presence and create a loyal following. Remember that authenticity and a genuine connection with your viewers are key to building a successful personal brand on this live-streaming platform. So, go ahead, start broadcasting, and watch your personal brand flourish in the digital world.