Are you using Instagram to build your brand online? If not, are you ready to be shocked into action?

Take a look at the infographic below. It includes some stats about how popular Instagram is becoming amongst consumers and how much of an important tool it is becoming for brands. It also includes some bonus tips on how to perfect your Instagram strategy.

Tip of the hat goes to Salesforce for the infographic.

 

In today’s digital age, social media has become an integral part of our daily lives. Among the numerous platforms available, Instagram stands out as one of the most popular and influential. Whether you’re an individual looking to connect with friends and family or a business aiming to expand your reach, Instagram offers a plethora of opportunities. In this blog post, we’ll dive into 15+ shocking statistics that highlight the immense power of Instagram and why you should start using it today.

1. Over 1 Billion Monthly Active Users

As of 2021, Instagram boasts more than 1 billion monthly active users worldwide. This staggering number indicates the platform’s massive reach and potential audience for your content.

2. 500 Million Daily Active Users

Not only does Instagram have a vast number of monthly users, but it also has an impressive 500 million daily active users. This high engagement rate means that your content has the potential to reach a large and active audience.

3. 90% of Users Follow a Business

Instagram is not just a platform for individuals to connect; it’s also a hub for businesses. A remarkable 90% of Instagram users follow at least one business account, showing the platform’s effectiveness for brand marketing and promotion.

4. 71% of Users Are Under 35 Years Old

If your target audience includes younger demographics, Instagram is the place to be. A significant 71% of Instagram users are under the age of 35, making it an ideal platform to connect with millennials and Gen Z.

5. 130 Million Users Tap on Shopping Posts Every Month

Instagram has become a shopping destination for many users. With 130 million people tapping on shopping posts monthly, it’s clear that the platform is driving e-commerce and helping businesses sell their products.

6. Instagram’s Potential Advertising Reach is 1.16 Billion Users

If you’re considering Instagram advertising, you’ll be pleased to know that the platform’s potential advertising reach is a whopping 1.16 billion users. This enormous reach can help you target your ads to a specific audience.

7. Instagram Influencers Are on the Rise

Influencer marketing on Instagram is a booming industry. As of 2021, over 1.3 million posts included the hashtag #ad, demonstrating the effectiveness of influencers in promoting products and services.

8. Instagram Stories Have 500 Million Daily Users

Instagram Stories have become incredibly popular, with 500 million daily users. These ephemeral posts offer a great way to engage with your audience and share time-sensitive content.

9. 200 Million Instagram Users Visit at Least One Business Profile Daily

Business profiles on Instagram receive a lot of attention, with 200 million users visiting at least one business profile daily. This presents a significant opportunity for businesses to showcase their products and services.

10. Instagram Users Spend an Average of 53 Minutes Per Day on the Platform

People love spending time on Instagram, dedicating an average of 53 minutes per day to scrolling through their feeds, liking, and engaging with content. This extended time on the platform means more opportunities for your content to be seen.

11. Instagram’s Video Views Have Increased by 80% Year Over Year

Video content is thriving on Instagram, with an 80% year-over-year increase in video views. This trend emphasizes the importance of incorporating videos into your Instagram strategy.

12. 88% of Instagram Users Live Outside the United States

Instagram’s reach extends far beyond the United States, with 88% of its users residing in other countries. This global presence can help businesses expand their international reach.

13. Instagram Engagement Is 10 Times Higher Than Facebook

When it comes to engagement rates, Instagram outshines its parent company, Facebook. On average, Instagram posts receive 10 times more engagement than Facebook posts, making it a more effective platform for connecting with your audience.

14. Instagram’s Mobile-First Design Is Perfect for On-the-Go Users

Instagram’s mobile-first design makes it a convenient platform for users who are on the go. With the majority of internet traffic now coming from mobile devices, Instagram is well-suited to meet the needs of today’s mobile-savvy users.

15. 80% of Users Follow at Least One Business on Instagram

As previously mentioned, the vast majority of Instagram users follow at least one business. This statistic highlights the platform’s potential as a marketing tool to reach a receptive audience.

16. Instagram Ads Can Reach 2.5 Million People

Instagram ads have a vast reach, with the potential to reach up to 2.5 million people. This extensive reach allows businesses to target their ads effectively and reach a broad audience.

17. Instagram’s Explore Page Is a Hub for Discovering New Content

Instagram’s Explore page is a goldmine for discovering new content. With over 50% of Instagram accounts visiting the Explore page every month, your posts have a chance to be discovered by a wider audience.

Why You Should Start Using Instagram Today

Now that you’ve seen these shocking statistics, you might be wondering why you should start using Instagram today. Here are some compelling reasons:

1. Access to a Massive Audience

With over 1 billion monthly users, Instagram offers access to a massive and diverse audience. Whether you’re an individual looking to connect with friends or a business seeking customers, the platform has something for everyone.

2. High Engagement Rates

The high engagement rates on Instagram mean that your content is more likely to be seen, liked, and shared by your audience. This engagement can lead to increased brand visibility and loyalty.

3. Visual Appeal

Instagram is a visual platform, making it perfect for showcasing products, services, and creative content. The platform’s emphasis on images and videos allows you to tell your story in a visually compelling way.

4. Advertising Opportunities

Instagram offers a range of advertising options, including sponsored posts, stories, and carousel ads. These advertising tools can help businesses reach a wider audience and drive sales.

5. Influencer Collaboration

If you’re a business looking to leverage the power of influencers, Instagram is the place to be. The platform has a thriving influencer community that can help you promote your products or services to a receptive audience.

6. Global Reach

Instagram’s global user base means that you can expand your reach beyond your local market. Whether you’re a small business or a global brand, Instagram provides the opportunity to connect with a worldwide audience.

7. Stay Relevant

In today’s digital landscape, it’s essential to stay relevant and adapt to changing consumer preferences. Instagram is a platform that continues to evolve and introduce new features, ensuring that you can stay ahead of the curve in your marketing efforts.

8. Drive E-Commerce Sales

With the rise of shopping features on Instagram, businesses can drive e-commerce sales directly from the platform. Users can shop for products without leaving the app, streamlining the purchase process.

9. Build Brand Loyalty

Engaging with your audience on Instagram can help you build brand loyalty and trust. By consistently sharing valuable content and interacting with your followers, you can create a strong and loyal customer base.

10. Measure and Analyze Performance

Instagram provides robust analytics tools that allow you to track the performance of your posts and advertising campaigns. This data-driven approach can help you refine your strategy and achieve better results over time.

In conclusion, the shocking statistics surrounding Instagram make a compelling case for using the platform, whether you’re an individual or a business. With its massive user base, high engagement rates, and a wide range of features and advertising opportunities, Instagram offers a unique and powerful platform to connect with your audience, promote your brand, and achieve your goals. So, if you haven’t already, it’s time to start using Instagram today and harness the full potential of this social media giant.