Are you considering using Snapchat as a platform to market your business? Need some facts and figures to help you decide the best way forward?

Snapchat is more than just a disappearing photo and video sharing app. It has evolved into a powerful marketing platform that allows businesses to connect with younger, highly engaged audiences.

With its unique features and user base, Snapchat offers a unique opportunity for marketers to reach their target audience in creative and authentic ways.

To help you make the most of your Snapchat marketing efforts, we’ve compiled a list of 20+ key statistics that can guide your strategy and shed light on the platform’s potential.

Snapchat share the stats you need to know in this infographic.

 

1. Snapchat’s User Base

1. Over 500 Million Downloads: Snapchat boasts over 500 million downloads worldwide, making it a significant player in the social media landscape.
2. 280 Million Daily Active Users: Snapchat’s daily active user count continues to grow, offering marketers a vast audience to engage with.
3. 90% of 13-24 Year Olds in the U.S. Use Snapchat: If your target audience includes Gen Z and younger Millennials, Snapchat is a must for your marketing strategy.
4. 54% of Snapchat Users Log in Daily: A majority of Snapchat users are active on the platform daily, making it a prime space for timely content.

2. Snapchat Demographics

5. 78% of Internet Users Aged 18-24 Use Snapchat: This age group represents a highly sought-after demographic for many businesses.
6. Snapchat’s User Base is Predominantly Female: Around 57% of Snapchat users identify as female, which can influence the content and messaging you choose for your campaigns.
7. 44% of Snapchat Users in the U.S. Are Not on Instagram: Snapchat offers access to a segment of users who may not be reached through other social media platforms.

3. Engagement and Usage

8. Over 5 Billion Snaps Created Daily: The sheer volume of snaps created daily demonstrates the platform’s active and engaged user base.
9. Users Spend an Average of 30 Minutes per Day on Snapchat: This high level of engagement means more opportunities for brands to connect with their audience.
10. Snapchat Users Open the App Around 30 Times a Day: Frequent app usage offers numerous touchpoints for brands to make an impression.

4. Advertising on Snapchat

11. Snapchat’s Revenue in Q4 2022 Was $1.04 Billion: This shows the platform’s advertising potential and its growing attractiveness to businesses.
12. Snapchat’s Ad Impressions Grew by 95% in 2021: The rapid growth of ad impressions highlights the increasing popularity of Snapchat as an advertising channel.
13. Snapchat Ads Reach 75% of the U.S. Gen Z Population: If you’re targeting Gen Z, Snapchat provides a significant reach.
14. 60% of Snap Ads Are Viewed With Sound On: This suggests that Snapchat users are actively engaging with video content.

5. Content on Snapchat

15. Over 200 Million AR Lenses Created by Snapchatters: Augmented reality (AR) lenses have become a hallmark of Snapchat, offering creative opportunities for brands.
16. 20% of Ad Spend on Snapchat Goes to AR Lenses: Marketers are allocating a substantial portion of their budgets to AR experiences on Snapchat.
17. Snapchatters Create 5 Billion Snaps With AR Lenses Every Day: The popularity of AR lenses underscores their effectiveness in engaging users.

6. Influencer Marketing

18. 92% of Snapchat Users Trust Influencers More Than Celebrities: Influencer marketing can be highly effective on Snapchat, where authentic connections matter.
19. Influencer Marketing on Snapchat Has an Average ROI of $3.50: When done right, influencer collaborations on Snapchat can yield a strong return on investment.
20. Snapchat Influencers Have an Engagement Rate of 4.9%: The engagement rate with Snapchat influencers is notably higher compared to other social platforms.

7. E-commerce and Shopping

21. Snapchat Users Are 60% More Likely to Make an Impulse Purchase: The platform’s visual and immersive nature makes it conducive to impulse buying.
22. 90% of Snapchat Users Say They Discover New Brands on the Platform: If you’re looking to expand your brand’s reach, Snapchat can be a valuable discovery channel.

8. Video Content on Snapchat

23. Snapchat’s Video Views Have Increased by Over 60% YoY: The rise in video views suggests that video content performs well on the platform.
24. Snapchat Users Watch Over 10 Billion Videos Per Day: The appetite for video content on Snapchat is substantial.
25. Snapchat’s Video Completion Rate Is 83%: Users are more likely to watch videos to completion on Snapchat compared to other platforms.

9. Stories and Discover

26. Over 100 Million People Watch Stories Daily: Stories are a popular feature on Snapchat, and they offer an excellent opportunity for brand visibility.
27. Over 450 Premium Content Partners on Discover: The Discover section features content from top publishers, providing diverse advertising opportunities.

10. Snap Map

28. 230 Million Snapchatters Use Snap Map Every Month: Snap Map offers location-based marketing possibilities for businesses targeting specific areas.

11. Snapchat’s Impact on Purchasing Behavior

29. 68% of Snapchat Users Say They’ve Made a Purchase After Seeing an Ad on the Platform: Snapchat’s advertising can directly influence consumer behavior.
30. 43% of Snapchat Users Have a Higher Interest in Brands They See on Snapchat: Building brand affinity is possible through strategic Snapchat marketing.

12. Return on Investment

31. Snapchat’s ROI for Retailers Is 5 Times Higher Than Other Advertising Platforms: The platform offers a competitive return on investment for retail businesses.
32. Snapchat’s Advertising Costs Are 90% Lower Than Facebook: Cost-efficient advertising can make Snapchat an attractive choice for businesses on a budget.

13. Geo-Targeting

33. Snapchat Offers Geo-Filters in Over 200 Countries: Geo-filters allow businesses to engage users based on their location.

14. User-Generated Content (UGC)

34. Snapchatters Share 3.5 Billion Snaps With Friends Daily: Encouraging user-generated content can help your brand go viral.

15. Snapchat’s Future

35. Snapchat’s Parent Company, Snap Inc., Is Focused on Augmented Reality: As AR technology advances, Snapchat is poised to be at the forefront of innovation in this space.
36. Snapchat Continues to Evolve: The platform regularly releases new features and updates, ensuring its relevance and appeal to users and marketers alike.

Conclusion

Snapchat has come a long way since its early days as a disappearing photo-sharing app. With its ever-growing user base, innovative features, and strong engagement rates, it has become a valuable platform for marketers looking to connect with younger audiences. The statistics outlined in this article highlight the potential of Snapchat as a marketing channel and offer insights to help you shape your Snapchat marketing strategy.

Whether you’re considering influencer collaborations, exploring augmented reality experiences, or simply looking to expand your brand’s reach, Snapchat offers a dynamic and exciting space for your marketing efforts. By staying informed about the latest trends and leveraging the platform’s unique features, you can effectively engage with Snapchat’s active and enthusiastic user base and drive meaningful results for your business.