Are you looking for ways to improve your social media posts? Want to learn the correct sizes and dimensions for your social media images and videos?

Hootsuite shares its social media guidance in this infographic.

They cover the following social media platforms:

• Instagram
• Twitter (X)
• Facebook
• LinkedIn
• Pinterest
• Snapchat
• TikTok

Check out the infographic for more.

 

In today’s digital age, social media platforms have become essential tools for individuals and businesses alike to connect, engage, and share content with their audiences.

Whether you’re a seasoned social media marketer or just starting out, understanding the optimal image and video sizes for each platform is crucial for maximizing the impact of your posts.

With platforms constantly updating their algorithms and interface designs, keeping up with the latest specifications can be challenging.

But fear not, as this comprehensive guide will provide you with the most up-to-date image and video size recommendations for the top social media platforms in 2024.

Instagram

Instagram continues to be one of the most popular social media platforms, with over a billion monthly active users.

Whether you’re sharing stunning photos or engaging videos, ensuring your content is optimized for the platform’s dimensions is key to attracting and retaining followers.

Here are the recommended image and video sizes for Instagram in 2024:

• Profile Picture: 320 x 320 pixels
• Post Image: 1080 x 1080 pixels (square), 1080 x 1350 pixels (portrait), 1080 x 566 pixels (landscape)
• Instagram Stories: 1080 x 1920 pixels (aspect ratio 9:16)

Twitter

With its fast-paced nature and real-time updates, Twitter remains a go-to platform for breaking news, trends, and conversations.

Whether you’re sharing a witty tweet or eye-catching visuals, here are the optimal image and video sizes for Twitter in 2024:

• Profile Picture: 400 x 400 pixels (recommended), 200 x 200 pixels (minimum)
• Header Photo: 1500 x 500 pixels
• Tweet Image: 1200 x 675 pixels (minimum), 1600 x 900 pixels (recommended)
• Twitter Cards: 1200 x 628 pixels
• Twitter Video: 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait), 720 x 720 pixels (square)

Facebook

As one of the largest social media platforms, Facebook offers a diverse range of content formats, from text posts to live videos.

To ensure your posts look their best on Facebook, consider the following image and video sizes:

• Profile Picture: 170 x 170 pixels (minimum), 360 x 360 pixels (recommended)
• Cover Photo: 820 x 312 pixels (recommended)
• Shared Image: 1200 x 630 pixels (recommended)
• Facebook Stories: 1080 x 1920 pixels (aspect ratio 9:16)
• Facebook Video: 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait), 720 x 720 pixels (square)

LinkedIn

LinkedIn is the go-to platform for professional networking, making it an ideal place to share industry insights and career updates.

To make a lasting impression on LinkedIn, ensure your images and videos meet the following specifications:

• Profile Picture: 300 x 300 pixels (minimum), 400 x 400 pixels (recommended)
• Cover Photo: 1584 x 396 pixels
• Shared Image: 1200 x 627 pixels (recommended)
• LinkedIn Stories: 1080 x 1920 pixels (aspect ratio 9:16)
• LinkedIn Video: 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait), 720 x 720 pixels (square)

Pinterest

Known for its visual discovery and inspiration, Pinterest is a powerhouse for driving traffic and engagement through compelling images and videos.

Here are the optimal sizes for sharing content on Pinterest:

• Profile Picture: 165 x 165 pixels (minimum), 600 x 600 pixels (recommended)
• Pin Image: 1000 x 1500 pixels (aspect ratio 2:3)
• Board Cover Image: 800 x 450 pixels
• Pinterest Video: 1000 x 1500 pixels (aspect ratio 2:3)

Snapchat

Snapchat revolutionized the way we share moments with its ephemeral messaging and engaging filters. To make your snaps stand out, adhere to these image and video size guidelines for Snapchat:

• Snapchat Geofilter: 1080 x 1920 pixels (aspect ratio 9:16)
• Snapchat Ad: 1080 x 1920 pixels (aspect ratio 9:16)
• Snapchat Video Ad: 1080 x 1920 pixels (aspect ratio 9:16)

TikTok

TikTok has taken the world by storm with its short-form videos and viral challenges.

To create captivating content on TikTok, keep these image and video size recommendations in mind:

• Profile Picture: 200 x 200 pixels (minimum), 720 x 720 pixels (recommended)
• Video: 1080 x 1920 pixels (aspect ratio 9:16)

Conclusion

In conclusion, mastering the art of social media marketing involves more than just crafting compelling content—it also requires understanding the technical aspects of each platform.

By adhering to the recommended image and video sizes outlined in this guide, you can ensure that your posts look polished and professional across all major social media platforms in 2024.

So go ahead, unleash your creativity, and make your mark in the digital landscape!