Do you need help planning your marketing strategy for the year ahead? Want to know the trends your business should embrace for a successful 2018?

Liana Technologies share their trends to watch out for in this infographic.

Here’s a quick summary:

  • Personalised content
  • Privacy protection
  • The rise of video content
  • Influencer marketing
  • Artificial Intelligence
  • Gathering and analysing Big Data
  • IoT and marketing
  • Measuring return on investment (ROI)
  • The 5G revolution
  • New SEO factors
  • Live Chat
  • Chatbots
  • Micro-moments
  • User-generated content
  • Monetising short-lived content
  • The growth of Augmented Reality and Virtual Reality
  • Social Commerce
  • Focus on Generation Z
  • Cross-device marketing
  • Conversion rate optimization (CRO) and landing pages
  • The popularity of mobile payments

Check out their infographic for more detail.

Mark Walker-Ford

Author:
Mark Ford

Categories: Marketing
  • 10 New Year’s Marketing Resolutions to Grow a Small Business Sustainably

    10 New Year’s Marketing Resolutions to Grow a Small Business Sustainably

    Are you struggling to make your marketing efforts deliver steady growth instead of short bursts of activity? Wondering how to build a marketing approach that supports your small business over the long term without constant trial and error? […]

  • 10 Marketing Trends for 2026_ What Smart Businesses Will Focus On Next

    10 Marketing Trends for 2026: What Smart Businesses Will Focus On Next

    Are you looking to understand how marketing is shifting in 2026 and what today’s smartest brands are prioritising? Want to know which strategic trends will shape how businesses attract, convert, and retain customers over the next year? […]

  • How to Build a Marketing Technology Stack That Actually Works Together (1)

    How to Build a Marketing Technology Stack That Actually Works Together

    Are you trying to figure out how to connect your marketing tools so they actually support each other instead of working in isolation? Want to understand the key steps to building a marketing technology stack that runs smoothly across your entire customer journey? […]

  • Marketing Psychology 101_ Words That Instantly Boost Your Message (1)

    Marketing Psychology 101: Words That Instantly Boost Your Message

    Are you looking for simple ways to make your marketing messages more persuasive and engaging? Want to learn which powerful words can instantly strengthen your copy and influence how customers respond? […]