Are you looking for ways to streamline and improve your social media marketing strategy? Have you considered using tools to automate parts of the process?

To be truly successful on social media you need to show a human side of your business. To give yourself the time to do this it’s a good idea to automate the repetitive daily tasks that can take up a lot of your time.

To make your social strategy as epic as a Money Super Market advert take a look at the tools in this infographic from Social Marketing Writing.

In today’s digital age, social media marketing has become an integral part of any successful business strategy. With billions of people actively using social media platforms like Facebook, Instagram, Twitter, and LinkedIn, it’s crucial for businesses to establish a strong presence and engage with their audience effectively. To achieve this, you need the right tools in your arsenal. In this blog post, we’ll explore 56 awesome tools that can help you create and execute an epic social media marketing strategy.

Table of Contents:

1. Introduction

   Social media marketing is a dynamic and ever-evolving field. To stay competitive, you need the right tools at your disposal. In this comprehensive guide, we’ll dive into 56 tools across various categories that can supercharge your social media marketing efforts.

2. Social Media Management Tools
   • Hootsuite: Hootsuite is a popular social media management platform that allows you to schedule posts, monitor conversations, and analyze your social media performance across multiple platforms.
   • Buffer: Buffer is a user-friendly tool that simplifies social media scheduling and publishing. It offers in-depth analytics to track the performance of your posts.
   • Sprout Social: Sprout Social is a comprehensive social media management and analytics platform. It offers scheduling, monitoring, and reporting tools to help you optimize your social media strategy.
   • SocialBee: SocialBee is a social media automation tool that helps you categorize and schedule your content for optimal engagement. It’s ideal for content recycling.
   • Later: Later is a visual social media scheduler designed for Instagram. It allows you to plan and schedule your Instagram posts, stories, and carousel content.
   • Sendible: Sendible is a social media management platform that offers content scheduling, monitoring, and collaboration features. It’s suitable for both small businesses and agencies.
3. Content Creation and Design Tools
   • Canva: Canva is a user-friendly graphic design tool that enables you to create stunning visuals for your social media posts, including images, infographics, and banners.
   • Adobe Spark: Adobe Spark is a versatile design tool that allows you to create graphics, web pages, and videos. It’s perfect for adding a professional touch to your social media content.
   • Crello: Crello is an easy-to-use design tool with a wide range of templates and design elements. It’s great for creating eye-catching social media graphics.
   • Pablo by Buffer: Pablo is a simple image creation tool by Buffer. It’s designed for quick and easy social media image creation and includes access to a vast image library.
   • Snappa: Snappa is a graphic design software that makes it easy to create graphics for social media. It offers templates, stock photos, and a user-friendly interface.
   • Venngage: Venngage is an infographic maker that allows you to create visually appealing infographics to share on your social media channels.
4. Video Editing and Creation Tools
   • Adobe Premiere Pro: Adobe Premiere Pro is a professional video editing software that enables you to create high-quality video content for your social media channels.
   • iMovie: iMovie is a user-friendly video editing tool for Mac users. It’s perfect for creating and editing videos for social media.
   • InVideo: InVideo is an online video editing platform that offers templates, stock footage, and music to help you create engaging social media videos.
   • Animoto: Animoto is a video creation tool that simplifies the process of making videos for social media. It’s great for creating slideshow-style videos.
   • Filmora: Filmora is a user-friendly video editing software that offers a range of creative options for editing and enhancing your social media videos.
   • Clipchamp: Clipchamp is an online video editor that allows you to create and edit videos for social media. It offers a variety of templates and features.
5. Analytics and Reporting Tools
   • Google Analytics: Google Analytics provides in-depth website analytics, including data on social media traffic. It helps you understand how social media impacts your website’s performance.
   • Socialbakers: Socialbakers is an all-in-one social media analytics and management platform that provides insights into your social media performance and competitive analysis.
   • Brandwatch: Brandwatch is a social listening and analytics tool that helps you track brand mentions, sentiment, and trends across social media platforms.
   • Sprinklr: Sprinklr is a comprehensive social media management and analytics platform that offers real-time reporting and social listening capabilities.
   • Keyhole: Keyhole is a social media analytics tool that tracks hashtags, keywords, and social conversations. It provides valuable insights for your social media strategy.
   • Rival IQ: Rival IQ is a competitive analysis tool that helps you track your competitors’ social media performance and compare it to your own.
6. Social Media Advertising Tools
   • Facebook Ads Manager: Facebook Ads Manager is a powerful tool for creating and managing Facebook and Instagram ad campaigns. It offers detailed targeting options and analytics.
   • Twitter Ads: Twitter Ads allows you to create and manage Twitter advertising campaigns. It provides insights into campaign performance and audience engagement.
   • LinkedIn Advertising: LinkedIn Advertising enables you to create sponsored content and display ads on the LinkedIn platform. It’s ideal for B2B marketing.
   • Instagram Ads: Instagram Ads are created and managed through Facebook Ads Manager. They allow you to promote your content to a highly engaged audience on Instagram.
   • Pinterest Ads: Pinterest Ads enable you to promote pins and reach users who are actively searching for inspiration and products.
   • TikTok Ads: TikTok Ads offer advertising opportunities on the popular short-form video platform. You can create engaging ad campaigns to reach a younger audience.
7. Influencer Marketing Tools
   • AspireIQ: AspireIQ is an influencer marketing platform that helps you identify, collaborate with, and track the performance of influencers.
   • Upfluence: Upfluence is an influencer marketing software that provides influencer discovery, outreach, and campaign management tools.
   • Traackr: Traackr is an influencer marketing platform that helps you find and manage influencers for your campaigns, track ROI, and measure impact.
   • Influencity: Influencity is an influencer marketing platform that offers influencer discovery, campaign management, and reporting features.
   • Julius: Julius is an influencer marketing platform that helps you identify and connect with influencers, manage campaigns, and measure results.
   • NeoReach: NeoReach is an influencer marketing software that offers influencer search, collaboration, and performance tracking tools.
8. Social Listening Tools
   • Mention: Mention is a social listening and media monitoring tool that helps you track brand mentions and relevant conversations across the web and social media.
   • Brand24: Brand24 is a social listening tool that monitors mentions of your brand, products, and competitors on social media and the web.
   • Talkwalker: Talkwalker is a social media analytics and listening platform that provides insights into brand mentions, sentiment, and trends.
   • Awario: Awario is a social media monitoring tool that helps you track mentions, keywords, and trends on social media platforms and the web.
   • Mediatool: Mediatool is a media planning and buying platform that includes social listening capabilities to monitor the impact of your media campaigns.
   • Digimind: Digimind is a social listening and competitive intelligence platform that offers real-time monitoring of social media and online mentions.
9. Hashtag Research Tools
   • Hashtagify: Hashtagify is a hashtag research tool that helps you find trending and relevant hashtags for your social media posts.
   • RiteTag: RiteTag is a hashtag optimization tool that suggests hashtags based on real-time data and trends to increase the visibility of your posts.
   • Trendsmap: Trendsmap is a real-time Twitter trends tracker that helps you identify trending hashtags and topics in specific locations.
   • Tagboard: Tagboard is a social listening and hashtag tracking tool that displays user-generated content related to specific hashtags.
   • All Hashtag: All Hashtag is a hashtag generator that provides hashtag suggestions and analytics to boost your social media visibility.
   • Twubs: Twubs is a hashtag directory and chat platform that helps you discover, join, and host Twitter hashtag chats.
10. Social Media Scheduling Tools
    • SocialPilot: SocialPilot is a social media scheduling tool that allows you to plan and publish content across multiple social media platforms.
    • CoSchedule: CoSchedule is a marketing calendar and social media scheduling platform that streamlines content planning and distribution.
    • Loomly: Loomly is a social media calendar and scheduling tool that simplifies content creation and collaboration for teams.
    • Sked Social: Sked Social (formerly Schedugram) is an Instagram scheduling and marketing platform designed for businesses looking to grow their presence on the platform.
    • MeetEdgar: MeetEdgar is a social media automation tool that helps you recycle and reshare your evergreen content on social media.
    • RecurPost: RecurPost is a social media scheduling tool that offers content recycling and library features to optimize your posting schedule.
11. Customer Support Tools
    • Zendesk: Zendesk is a customer support and help desk software that allows businesses to engage with customers across multiple channels, including social media.
    • Freshdesk: Freshdesk is a customer support platform that includes social media integration for managing customer inquiries and issues.
    • Intercom: Intercom is a customer communication platform that offers live chat and messaging features for providing real-time support on social media and websites.
    • Help Scout: Help Scout is a customer service software that includes a shared inbox and knowledge base, making it easier to respond to customer inquiries on social media.
    • Gorgias: Gorgias is a customer support platform designed for e-commerce businesses, offering integrations with social media channels to manage customer tickets efficiently.
    • Kayako: Kayako is a customer service software that provides multi-channel support, including social media, to help businesses deliver exceptional customer experiences.
12. Social Media Monitoring Tools
    • Falcon.io: Falcon.io is a social media management and monitoring platform that offers social listening, engagement, and reporting features.
    • Zoho Social: Zoho Social is a social media management tool that includes social listening capabilities to track brand mentions and monitor social conversations.
    • SocialFlow: SocialFlow is a social media publishing and optimization platform that helps businesses schedule and analyze their social media content.
    • Oktopost: Oktopost is a B2B social media management platform that includes social listening and employee advocacy features to drive engagement and conversions.
    • Sendible: Sendible is a social media management and monitoring tool that offers social listening, analytics, and engagement capabilities.
    • Sprinklr: Sprinklr is a comprehensive social media management and monitoring platform that provides real-time insights and engagement tools.
13. Employee Advocacy Tools
    • GaggleAMP: GaggleAMP is an employee advocacy platform that helps companies amplify their social media reach by empowering employees to share branded content.
    • EveryoneSocial: EveryoneSocial is an employee advocacy and social selling platform that enables employees to share curated content on their social networks.
    • Smarp: Smarp is an employee communication and advocacy platform that helps companies harness the power of employee advocacy on social media.
    • DrumUp: DrumUp Advocacy is an employee advocacy platform that simplifies content sharing and tracking for employees across social media channels.
    • Bambu by Sprout Social: Bambu is an employee advocacy platform by Sprout Social that enables employees to share approved content on their social networks.
    • Social Horsepower: Social Horsepower is an employee advocacy platform that streamlines content sharing and tracking for employees on social media.
14. A/B Testing Tools
    • Optimizely: Optimizely is an A/B testing and experimentation platform that allows you to optimize your website and social media content for better performance.
    • VWO (Visual Website Optimizer): VWO is an A/B testing and conversion optimization tool that helps you improve the effectiveness of your social media campaigns.
    • Google Optimize: Google Optimize is a website testing and optimization tool that integrates with Google Analytics to enhance your social media landing pages.
    • Convert: Convert is an A/B testing and personalization tool that helps you test and optimize social media elements for increased engagement and conversions.
    • Unbounce: Unbounce is a landing page builder and A/B testing platform that allows you to create and test landing pages for your social media campaigns.
    • Split.io: Split.io is an A/B testing platform that helps you experiment with different content variations on social media to determine what resonates best with your audience.
15. Social Media Automation Tools
    • MeetEdgar: MeetEdgar is a social media automation tool that recycles and republishes your evergreen content on social media, saving you time and effort.
    • SocialBee: SocialBee is a social media automation platform that allows you to categorize and schedule your content for maximum engagement and reach.
    • IFTTT (If This Then That): IFTTT is an automation tool that connects various apps and services, allowing you to create custom social media workflows.
    • Zapier: Zapier is an automation platform that integrates with over 3,000 apps, including social media platforms, to automate repetitive tasks and workflows.
    • Buffer Reply: Buffer Reply is a social media customer service tool that helps you manage and respond to customer inquiries and comments on social media.
    • RecurPost: RecurPost is a social media scheduling and automation tool that includes content recycling and library features to optimize your posting schedule.
16. Content Calendar Tools
    • CoSchedule: CoSchedule is a marketing calendar and content scheduling platform that streamlines content planning and distribution.
    • Trello: Trello is a versatile project management tool that can be used to create content calendars and manage social media campaigns.
    • ContentCal: ContentCal is a content planning and scheduling tool that offers collaboration and approval features for social media content.
    • Monday.com: Monday.com is a work operating system that can be customized to create content calendars and manage social media projects.
    • ClickUp: ClickUp is a project management and productivity platform that can be adapted to create content calendars and track social media tasks.
    • Asana: Asana is a task and project management tool that can be used to organize and plan social media content calendars.
17. Reputation Management Tools
    • Reputation.com: Reputation.com is an online reputation management platform that helps businesses monitor and improve their online presence and reviews.
    • Trustpilot: Trustpilot is a customer review platform that allows businesses to collect and showcase customer feedback and ratings on social media and websites.
    • Birdeye: Birdeye is an online reputation management and customer experience platform that helps businesses manage reviews, listings, and social media engagement.
    • Yotpo: Yotpo is a customer content marketing platform that enables businesses to collect and leverage user-generated content, including reviews and social media posts.
    • ReviewTrackers: ReviewTrackers is an online review management platform that helps businesses monitor and manage customer reviews on social media and review sites.
    • Grade.us: Grade.us is a review marketing and reputation management platform that allows businesses to gather and promote positive reviews on social media and websites.
18. Social Media Plugins and Extensions
    • Social Warfare: Social Warfare is a WordPress plugin that allows you to add social sharing buttons and customize how your content appears when shared on social media.
    • AddThis: AddThis is a social sharing and audience engagement tool that provides customizable sharing buttons and social analytics for websites.
    • Sumo: Sumo is a suite of website tools that includes social sharing buttons and list-building features to help businesses grow their online presence.
    • ClickToTweet: ClickToTweet is a social sharing tool that allows you to create tweetable quotes and shareable content for your social media audience.
    • Revive Old Post: Revive Old Post is a WordPress plugin that automatically shares your old blog posts on social media to keep your content fresh.
    • Better Click To Tweet: Better Click To Tweet is a WordPress plugin that simplifies the process of creating tweetable quotes within your blog content.
19. Social Media Crisis Management Tools
    • Brand24: Brand24 is a social media listening and crisis management tool that helps businesses monitor brand mentions and respond to crises in real-time.
    • Social Studio: Social Studio by Salesforce is a social media management platform that includes crisis management features for handling social media emergencies.
    • HubSpot Crisis Communication: HubSpot offers crisis communication templates and tools to help businesses manage and communicate during a social media crisis.
    • Sprout Social Crisis Management: Sprout Social provides crisis management features, including response workflows and team collaboration tools.
    • Buffer Respond: Buffer Respond is a social media customer service tool that helps businesses handle and respond to social media crises and customer inquiries.
    • Sysomos Crisis Monitor: Sysomos offers crisis monitoring and management tools to help businesses assess and address social media crises.
20. Community Management Tools
    • Disciple: Disciple is a community management platform that allows businesses to create and manage branded communities on social media.
    • Lithium Community: Lithium Community is a community management and engagement platform that helps businesses build and grow online communities.
    • Tribe: Tribe is a community platform that enables businesses to build and nurture their own online communities for better customer engagement.
    • Vanilla Forums: Vanilla Forums is a community software that allows businesses to create and manage online forums and communities for customer support and engagement.
    • Hivebrite: Hivebrite is a community engagement platform that helps organizations create and manage branded communities and networks.
    • CMNTY Platform: CMNTY Platform is a community management software that provides tools for creating and managing online communities and social networks.
21. Mobile Apps for Social Media Management
    • Facebook Pages Manager: Facebook Pages Manager is a mobile app that allows businesses to manage their Facebook Page on the go, including posting and responding to messages.
    • Instagram: Instagram’s mobile app allows businesses to create, schedule, and manage posts, stories, and interactions with their audience.
    • Twitter: The Twitter mobile app enables businesses to tweet, engage with followers, and monitor trends and mentions in real-time.
    • LinkedIn: The LinkedIn mobile app allows businesses to connect with professionals, share updates, and manage their company page and groups.
    • Pinterest: Pinterest’s mobile app lets businesses discover and save ideas, as well as manage their business profile and pins.
    • TikTok: The TikTok mobile app is essential for businesses looking to create and share short-form video content to engage with a younger audience.
22. Social Media Policy and Compliance Tools
    • PolicyStat: PolicyStat is a policy management software that helps businesses create, communicate, and enforce social media policies.
    • Smarsh: Smarsh is a compliance and archiving platform that enables businesses to capture and retain social media communications for regulatory compliance.
    • ComplianceBridge: ComplianceBridge is a compliance and policy management platform that includes tools for creating and enforcing social media policies.
    • Hanzo: Hanzo is an archiving and eDiscovery platform that helps businesses capture and preserve social media content for legal and compliance purposes.
    • ZL Unified Archive: ZL Unified Archive is an enterprise archiving and compliance platform that includes social media archiving and search capabilities.
    • Sherpa Software: Sherpa Software offers eDiscovery and compliance solutions that include the capture and retention of social media content for legal and regulatory purposes.
23. Social Media Content Libraries
    • Giphy: Giphy is a popular platform for discovering and sharing GIFs, which can be integrated into your social media content to add humor and engagement.
    • Unsplash: Unsplash is a repository of high-quality, free-to-use images that you can incorporate into your social media posts to enhance visual appeal.
    • Pexels: Pexels is another source of free stock photos and videos that can elevate the visual quality of your social media content.
    • Pixabay: Pixabay offers a vast collection of free images, videos, and music that you can use to create engaging social media posts and videos.
    • Freepik: Freepik provides a wide range of free and premium graphic resources, including vectors and icons, for enhancing your social media visuals.
    • Shutterstock: Shutterstock is a leading platform for high-quality stock photos, videos, and music that can be licensed for use in your social media content.
24. URL Shorteners
    • Bitly: Bitly is a popular URL shortening service that helps you create shorter, more shareable links for your social media posts.
    • TinyURL: TinyURL is another URL shortening service that allows you to transform long URLs into shorter, more manageable links.
    • Rebrandly: Rebrandly is a URL shortening and branding platform that enables you to create custom short links with your brand name.
    • T2M: T2M is a URL shortening service that offers link tracking and analytics to help you monitor the performance of your shared links.
    • Clkim: Clkim is a URL shortening and tracking platform that provides insights into link engagement and click-through rates on social media.
    • Shorte.st: Shorte.st is a URL shortening service that allows you to earn money from the links you share on social media through its affiliate program.
25. Social Media CRM Tools
    • Salesforce Social Studio: Salesforce Social Studio is a social media management and CRM platform that helps businesses engage with customers on social media.
    • HubSpot CRM: HubSpot CRM offers social media integration and contact management to help businesses track and nurture leads on social platforms.
    • Nimble: Nimble is a social CRM platform that combines contact management with social media insights to help businesses build relationships and grow.
    • Zoho CRM: Zoho CRM includes social media integration to provide businesses with a comprehensive view of customer interactions and social media engagement.
    • Insightly: Insightly is a CRM and project management platform that offers social media integration to help businesses manage customer relationships.
    • Pipedrive: Pipedrive is a sales CRM platform with social media integration that helps businesses manage leads, deals, and customer interactions.
26. Employee Social Advocacy Tools
    • DrumUp Advocacy: DrumUp Advocacy is an employee advocacy platform that simplifies content sharing and tracking for employees across social media channels.
    • Smarp: Smarp is an employee communication and advocacy platform that helps companies harness the power of employee advocacy on social media.
    • Bambu by Sprout Social: Bambu is an employee advocacy platform by Sprout Social that enables employees to share approved content on their social networks.
    • EveryoneSocial: EveryoneSocial is an employee advocacy and social selling platform that enables employees to share curated content on their social networks.
    • Hootsuite Amplify: Hootsuite Amplify is an employee advocacy platform that allows employees to share company-approved content on social media.
    • GaggleAMP: GaggleAMP is an employee advocacy platform that helps companies amplify their social media reach by empowering employees to share branded content.
27. AI-Powered Social Media Tools
    • Socialbakers: Socialbakers is an AI-powered social media marketing platform that provides data-driven insights and recommendations for optimizing your social media strategy.
    • Replika: Replika is an AI chatbot that can engage with customers on social media, answer inquiries, and provide personalized responses.
    • ChatGPT: ChatGPT is an AI-powered chatbot that can assist with customer interactions on social media, provide information, and engage users in conversation.
    • Lumen5: Lumen5 is an AI-powered video creation tool that automatically generates video content from text, making it easy to create engaging social media videos.
    • HubSpot Marketing Hub: HubSpot Marketing Hub uses AI to help businesses create personalized marketing campaigns, including social media content.
    • SEMrush: SEMrush is an AI-powered marketing platform that offers social media analytics, content recommendations, and competitive insights.
28. Social Media Influencer Discovery Tools
    • Upfluence: Upfluence is an influencer marketing platform that helps you identify, collaborate with, and track the performance of influencers.
    • AspireIQ: AspireIQ is an influencer marketing software that provides influencer discovery, outreach, and campaign management tools.
    • Traackr: Traackr is an influencer marketing platform that helps you find and manage influencers for your campaigns, track ROI, and measure impact.
    • NeoReach: NeoReach is an influencer marketing software that offers influencer search, collaboration, and performance tracking tools.
    • Julius: Julius is an influencer marketing platform that helps you identify and connect with influencers, manage campaigns, and measure results.
    • Influencity: Influencity is an influencer marketing platform that offers influencer discovery, campaign management, and reporting features.

Conclusion

A robust social media marketing strategy requires a combination of creativity, planning, and the right tools. With the tools mentioned in this blog post, you have the power to streamline your social media management, create engaging content, analyze your performance, and stay ahead of the competition. Whether you’re a small business owner or part of a marketing team in a large corporation, these tools can help you achieve your social media marketing goals and make your strategy truly epic. Remember that the key to success is not just in having these tools but in using them strategically and adapting to the ever-evolving landscape of social media. So, go ahead, explore these tools, and embark on your journey to social media marketing greatness.