Are you looking for ways to generate more social media shares for your content? Want to better understand the types of people your content needs to appeal to?

In today’s digital age, social media is an indispensable tool for content creators and marketers. With billions of users actively engaging on various social platforms, it’s crucial to understand the different types of social media sharers and tailor your content to appeal to them.

By doing so, you can maximize your content’s reach and impact. In this blog post, we’ll explore six distinct types of social media sharers and provide insights on how to create content that resonates with each group.

Presto Media share their guide to social sharers in this infographic.

 

1. The Informative Sharer

Informative sharers are individuals who use social media primarily to educate and inform their followers. They share content that they believe is valuable, informative, and enlightening. To appeal to this group, your content should be well-researched, data-driven, and filled with valuable insights.

Tips for Appealing to Informative Sharers:

• Thorough Research: Invest time in in-depth research and provide credible sources for your information. Informative sharers appreciate well-supported claims.
• Data Visualization: Use charts, graphs, and infographics to present data in an easily digestible format. This not only makes your content more informative but also visually appealing.
• Clear and Concise Writing: Ensure your content is written in a clear, concise, and easily understandable manner. Avoid jargon and use plain language to convey your message effectively.
• Cite Your Sources: Always cite your sources and provide links to the original research or articles. This builds trust with informative sharers who value accurate information.

2. The Inspirational Sharer

Inspirational sharers are motivated by content that evokes emotions and inspires action. They share quotes, stories of triumph, and motivational videos. To capture the attention of inspirational sharers, your content should be uplifting, emotionally engaging, and thought-provoking.

Tips for Appealing to Inspirational Sharers:

• Compelling Stories: Share personal anecdotes or stories of individuals who have overcome challenges or achieved success against the odds. These narratives resonate with inspirational sharers.
• Quotes and Visuals: Create visually appealing quote graphics or videos that feature inspirational quotes from thought leaders, philosophers, or prominent figures.
• Positive Messaging: Focus on positivity and empowerment in your content. Encourage your audience to pursue their goals and dreams.
• Call to Action: Include a clear call to action that inspires your audience to take positive steps in their lives. Whether it’s signing up for a course, volunteering, or setting goals, make it actionable.

3. The Entertainment Lover

Entertainment lovers use social media as a source of enjoyment and amusement. They share funny videos, memes, and content that makes people laugh. To capture the attention of this group, your content should be entertaining, lighthearted, and shareable.

Tips for Appealing to Entertainment Lovers:

• Humorous Content: Incorporate humor into your content through witty captions, memes, or funny anecdotes. Make your audience laugh or smile.
• Visual Appeal: Use eye-catching visuals, GIFs, or short videos to engage entertainment lovers. Visual content tends to perform well on social media.
• Trending Topics: Stay updated on trending topics and incorporate them into your content, especially if they have humorous or entertaining angles.
• Interactive Content: Create interactive quizzes, polls, or challenges that encourage participation and sharing. Entertainment lovers enjoy content they can engage with.

4. The Social Activist

Social activists are passionate about causes and social issues. They use social media as a platform to raise awareness, advocate for change, and mobilize support. To resonate with social activists, your content should be socially conscious, informative, and action-oriented.

Tips for Appealing to Social Activists:

• Highlight Social Issues: Create content that sheds light on important social issues, such as environmental concerns, human rights, or inequality. Raise awareness and encourage discussions.
• Actionable Information: Provide practical information on how individuals can get involved or make a difference. Share petitions, volunteer opportunities, or donation links.
• Stories of Impact: Share success stories or examples of positive change brought about by collective action. Social activists appreciate knowing that their efforts can lead to tangible results.
• Advocate Authenticity: Ensure that your content aligns with your values and mission. Authenticity is key when engaging with social activists, as they can spot insincerity from a mile away.

5. The Trend Follower

Trend followers are always in the loop when it comes to the latest trends, memes, and popular culture references. They share content that is “of the moment” and resonates with what’s currently popular. To catch the eye of trend followers, your content should be relevant, timely, and in sync with current trends.

Tips for Appealing to Trend Followers:

• Stay Current: Keep a close eye on trending topics, hashtags, and viral content within your niche or industry. Be ready to create content that taps into these trends.
• Quick Response: Don’t hesitate to respond quickly to emerging trends. Timing is crucial when it comes to capturing the attention of trend followers.
• Participate in Challenges: Join and create challenges or viral trends within your community or niche. Engaging with existing trends can help you gain visibility.
• Leverage User-Generated Content: Encourage your audience to create content related to current trends and share it on your platforms. This fosters a sense of community and participation.

6. The Relationship Builder

Relationship builders prioritize connections and interactions on social media. They share content that helps them connect with their followers on a personal level. To appeal to this group, your content should be authentic, relatable, and foster engagement.

Tips for Appealing to Relationship Builders:

• Engage in Conversations: Respond to comments and engage in meaningful conversations with your audience. Relationship builders appreciate two-way communication.
• Share Personal Stories: Open up and share personal anecdotes or experiences that your audience can relate to. This humanizes your brand and builds trust.
• Behind-the-Scenes Content: Offer a glimpse behind the scenes of your work or life. Show the real people and processes behind your brand.
• User-Generated Content: Encourage your followers to create content related to your brand or products. Share and celebrate their contributions.

Conclusion

Understanding the diverse types of social media sharers and tailoring your content to appeal to them is essential for success in the digital landscape. Each group has its unique preferences and motivations, and by catering to these, you can expand your reach, engage your audience, and ultimately achieve your content marketing goals. Whether you’re aiming to educate, inspire, entertain, advocate, or connect, crafting content that resonates with these six types of sharers will help you build a stronger presence on social media and make a lasting impact. So, start creating content that speaks directly to your target audience and watch your social media engagement soar.