Are you considering investing time and money into video marketing this year? Need some guidance to create a strategy that generates huge results?

In the fast-paced world of digital marketing, staying ahead of the curve is essential to success. One of the most powerful tools in a marketer’s arsenal in 2017 is video marketing. With the rise of social media platforms and the increasing popularity of video content, it’s no wonder that businesses are embracing video marketing to connect with their audience and achieve their goals.

In this blog post, we’ll explore seven tips to help you win big with video marketing in 2017.

Vinteo share their tips to win big with video in 2017 in this infographic.

 

Understand Your Target Audience

Before you dive into creating video content, it’s crucial to understand your target audience. Who are they? What are their interests, needs, and pain points? What platforms do they use? Knowing your audience inside and out will help you create videos that resonate with them.

Start by conducting thorough market research. Use analytics tools to gather data about your existing audience and reach out to your customers for feedback. This information will guide your video content strategy and help you tailor your videos to the preferences of your target audience.

Craft Engaging Storytelling

In the world of video marketing, storytelling is king. People are more likely to engage with and remember a story than they are with a plain, informational video. Your video should have a clear narrative structure, starting with a compelling hook to grab viewers’ attention.

Consider using the hero’s journey framework, which involves introducing a relatable character (the hero), presenting a problem or challenge, and showing how your product or service (the solution) helps them overcome it. Tell a story that resonates with your audience, evokes emotions, and leaves a lasting impression.

Optimize for Mobile Viewing

With the proliferation of smartphones and mobile devices, it’s essential to optimize your video content for mobile viewing. Mobile users have different viewing habits and shorter attention spans, so your videos should be easily digestible on smaller screens.

Here are some tips for optimizing your videos for mobile:

• Keep videos short and to the point.
• Use subtitles or captions for viewers who watch videos without sound.
• Ensure fast loading times by compressing videos for mobile.
• Use vertical or square video formats for platforms like Instagram and Snapchat.
• Design mobile-friendly thumbnails that entice clicks.

Leverage Live Video

Live video streaming became a game-changer in 2017, and it continues to be a powerful tool for marketers. Platforms like Facebook Live, Instagram Live, and Periscope allow you to connect with your audience in real-time, fostering a sense of authenticity and immediacy.

Consider hosting live Q&A sessions, product launches, behind-the-scenes tours, or special events. Live videos generate engagement, comments, and shares, all of which can boost your brand’s visibility. Plus, they provide a unique opportunity to interact directly with your audience, answering questions and building trust.

Invest in High-Quality Production

While authenticity is important, that doesn’t mean your videos should lack quality. Poorly produced videos can harm your brand’s reputation. Invest in good equipment, lighting, and sound to ensure your videos look and sound professional.

If you’re on a budget, there are many affordable options for cameras, microphones, and lighting equipment. Additionally, video editing software like Adobe Premiere Pro or Final Cut Pro can help you enhance the visual and auditory aspects of your videos.

Promote Across Multiple Platforms

To win big with video marketing in 2017, you need to be where your audience is. That means promoting your videos across multiple platforms. Each platform has its unique strengths and audience demographics, so tailor your content to fit the platform’s vibe and style.

Here’s how to leverage different platforms:

• YouTube: Ideal for longer, educational, or entertaining content.
• Facebook: Perfect for sharing a variety of video types, including live videos.
• Instagram: Great for short, visually appealing videos.
• Twitter: Use for quick, attention-grabbing video snippets.
• LinkedIn: Share professional, industry-specific videos.
• Snapchat: Connect with a younger, mobile-first audience through short videos.

Measure and Analyze Results

To succeed in video marketing, you must measure and analyze the results of your efforts. Use analytics tools provided by the platforms you use, such as YouTube Analytics or Facebook Insights, to track key performance metrics.

Some essential video marketing metrics to monitor include:

• Views: How many people watched your video.
• Engagement: Likes, shares, comments, and click-through rates.
• Watch time: How long viewers watched your video.
• Conversion rate: How many viewers took the desired action after watching.

By analyzing these metrics, you can determine what’s working and what needs improvement. Use the insights to refine your video marketing strategy and create content that resonates better with your audience.

Conclusion

Video marketing was a force to be reckoned with in 2017, and it continues to be a dominant marketing strategy today. To win big with video marketing, you must understand your audience, craft compelling stories, optimize for mobile, embrace live video, invest in production quality, promote across multiple platforms, and measure your results. By following these seven tips, you can harness the power of video marketing to connect with your audience, drive engagement, and achieve your business goals in 2017 and beyond.