Are you looking for ways to make your marketing campaigns pop? Want to know the graphic design trends that can help your efforts to stand out?

In the fast-paced world of marketing, staying ahead of the curve is crucial to capturing your audience’s attention and keeping your brand relevant. As we dive into 2017, it’s time to explore the graphic design trends that can give your marketing campaigns the much-needed oomph they deserve.

The year 2017 promises to be an exciting one for graphic design, with a blend of fresh ideas and classic concepts that can help your brand stand out in a crowded marketplace. In this blog post, we’ll delve into eight graphic design trends that you can incorporate into your marketing campaigns to make them more appealing, engaging, and successful.

Digital Marketing Philippines share 8 trends to follow in this infographic.

 

Bold Typography

Typography has always been a crucial element of graphic design, and in 2017, it takes center stage. Bold, eye-catching typography can instantly draw the viewer’s attention and convey your message effectively. Designers are experimenting with large, daring fonts and creative layouts to make text a visual focal point. Whether it’s on a website, in print, or on social media, using bold typography can make your marketing materials more memorable and impactful.

One popular trend is the use of custom typefaces designed specifically for a brand. These unique fonts help establish a brand’s identity and create a consistent look across all marketing materials. Additionally, designers are playing with color, texture, and three-dimensional effects to make text pop off the page and create a sense of depth.

Vibrant and Duotone Color Schemes

Color has always played a significant role in graphic design, but in 2017, we’re seeing a shift towards vibrant and duotone color schemes. Bright, saturated colors are being used to create visually stimulating designs that capture attention and evoke emotions. These bold color choices can help your marketing materials stand out in a sea of more muted designs.

Duotone, a technique that involves using two contrasting colors, is gaining popularity as well. It’s a great way to create striking visuals that convey a specific mood or message. Duotone images can be used in various marketing materials, from websites and social media posts to posters and brochures.

Minimalism with Maximal Impact

Minimalism is a timeless design principle, but in 2017, it’s taking on a new twist. Designers are embracing the idea of “minimalism with maximal impact.” This means creating clean, simple designs that convey a powerful message or evoke strong emotions.

In a cluttered digital landscape, minimalistic design can help your marketing materials stand out by focusing on the essentials. Minimalist websites with plenty of white space, simple navigation, and concise messaging can provide a better user experience. The key is to use minimalism strategically, ensuring that it aligns with your brand and the message you want to convey.

Authentic and Diverse Imagery

In the age of authenticity, stock photos featuring overly posed and staged models are losing their appeal. In 2017, graphic design trends are leaning towards authentic and diverse imagery. Real people in real situations are becoming the new norm.

To add authenticity to your marketing campaigns, consider using user-generated content or showcasing your employees and customers. Embrace diversity in your visuals to reflect a broader audience and make your brand more inclusive. Authenticity not only helps build trust but also makes your brand more relatable and appealing to a wider range of consumers.

Cinemagraphs and GIFs

Visual content continues to dominate the digital landscape, and in 2017, cinemagraphs and GIFs are making waves. These dynamic, looping animations can add a touch of magic to your marketing materials.

Cinemagraphs, in particular, are gaining popularity for their subtle and mesmerizing motion. They are a hybrid between a photo and a video, with one or more elements in constant motion while the rest of the image remains still. Cinemagraphs can be used on websites, social media, and email campaigns to capture attention and tell a story in a captivating way.

Creative Illustrations and Iconography

Illustrations and iconography have always been effective tools for conveying complex ideas or concepts in a simple and engaging manner. In 2017, graphic designers are taking this to the next level with creative and customized illustrations.

Unique and hand-drawn illustrations can help your brand stand out and create a more personal connection with your audience. They add a touch of personality and playfulness to your marketing materials. Whether it’s custom icons, infographics, or whimsical illustrations, incorporating handcrafted visuals can give your campaigns a fresh and distinctive look.

Mobile-First Design

With the increasing use of smartphones and tablets, designing for mobile has become a top priority for graphic designers in 2017. Mobile-first design ensures that your marketing materials look and function seamlessly on smaller screens.

Responsive web design, which adapts your website layout to different screen sizes, is a must. Mobile-friendly email templates are also essential to ensure your messages are easily readable on mobile devices. By prioritizing mobile design, you can reach a broader audience and provide a better user experience, ultimately driving more engagement and conversions.

Storytelling through Visuals

Storytelling has always been a powerful marketing tool, but in 2017, the emphasis is on storytelling through visuals. Compelling narratives can be conveyed through a combination of images, typography, and graphics.

Infographics are an excellent example of how visuals can tell a story and convey complex information in a digestible format. Videos, too, are an effective medium for visual storytelling. By creating engaging visual narratives, you can connect with your audience on an emotional level and leave a lasting impression.

Conclusion

In 2017, graphic design is all about making a statement and leaving a lasting impression. By incorporating these eight graphic design trends into your marketing campaigns, you can add the oomph needed to stand out in a competitive landscape. From bold typography to vibrant color schemes, authenticity to mobile-first design, there are plenty of opportunities to elevate your brand’s visual identity and engage your audience effectively. Embrace these trends, experiment with them, and watch your marketing campaigns soar to new heights in 2017 and beyond.