Are you looking for ways to improve your social media strategy? Want to share better content with your followers but don’t have the time to create it?

Daily Genius share the content curation tools you need to try in this infographic.

Here’s who makes the list:

• Pinterest
• Flipboard
• Scoop.it
• IFTTT
• Paper.li
• Pocket

Check out the infographic for more detail.

 

In today’s fast-paced digital world, social media has become a crucial platform for businesses and individuals alike to connect with their audience. However, consistently producing high-quality content can be a daunting task. This is where content curation comes in. Content curation is the process of discovering, organizing, and sharing relevant and valuable content from various sources to engage and inform your social media audience. It can save you time, establish your authority, and keep your social media profiles active and interesting. In this blog post, we will explore six content curation tools that can help improve your social media marketing strategy.

Why Content Curation Matters

Before we dive into the tools, let’s understand why content curation is essential for your social media marketing strategy:

1. Saves Time: Creating original content consistently can be time-consuming. Content curation allows you to leverage existing content, reducing the time and effort required to maintain an active social media presence.
2. Diversifies Content: Curating content from various sources helps diversify your social media feed. A mix of content types and perspectives keeps your audience engaged and interested.
3. Establishes Authority: Sharing valuable and relevant content positions you as an industry expert. It helps build trust with your audience and establishes your authority in your niche.
4. Keeps Audience Informed: Curated content keeps your audience up-to-date with the latest trends, news, and developments in your industry, making your social media profiles a valuable resource.

Now that we understand the importance of content curation, let’s explore six powerful tools to help you streamline the process:

1. Feedly

Feedly is a popular RSS (Really Simple Syndication) reader that allows you to aggregate content from your favorite websites, blogs, and news sources into one convenient location. It’s an excellent tool for discovering relevant articles, blog posts, and news stories that you can share with your social media audience.

Key Features:

• Content Organization: Feedly lets you organize your content into categories, making it easy to find and curate content related to specific topics or industries.
• Keyword Alerts: You can set up keyword alerts to receive notifications when new content containing specific keywords is published, ensuring you stay updated on relevant topics.
• Integration: Feedly integrates with popular social media management tools like Buffer and Hootsuite, making it seamless to schedule and share curated content on your social media platforms.

Feedly offers both free and paid plans, with the paid plans offering advanced features like unlimited sources and integrations.

2. Pocket

Pocket is a handy tool that allows you to save articles, videos, and web pages for later viewing. It’s an excellent choice for content curation because it enables you to collect valuable content as you browse the web and then easily share it on your social media channels.

Key Features:

• Save for Later: With a single click, you can save interesting articles and web pages to your Pocket account. This content is accessible from any device, making it convenient for content curation on the go.
• Tagging: Pocket allows you to tag your saved items, making it simple to organize content by topics or themes.
• Offline Access: You can access your saved content even without an internet connection, making it a great tool for research and curation.

Pocket offers both free and premium plans. The premium plan offers additional features such as advanced search and suggested tags.

3. ContentStudio

ContentStudio is an all-in-one content marketing and social media management platform that includes powerful content curation features. It streamlines the content discovery process and makes it easy to schedule and share curated content across your social media profiles.

Key Features:

• Content Discovery: ContentStudio provides a content discovery engine that suggests relevant articles, images, and videos based on your specified keywords and topics.
• Visual Composer: It offers a visual composer that allows you to create eye-catching social media posts using the curated content. You can customize the posts and schedule them for publication.
• Analytics: ContentStudio provides detailed analytics to help you measure the performance of your curated content and make data-driven decisions.

ContentStudio offers a free trial, and pricing is based on the number of users and social media accounts you need to manage.

4. Curata

Curata is a content curation platform designed for businesses and marketers. It helps you discover, curate, and distribute relevant content to engage your audience and drive traffic to your website.

Key Features:

• Content Discovery: Curata uses AI to discover and recommend content from reputable sources in your industry, saving you time on manual searching.
• Content Curation: You can easily curate content by adding your insights and comments to the articles you share. This personalization helps you connect with your audience on a deeper level.
• Editorial Calendar: Curata offers an editorial calendar that allows you to plan and schedule your curated content in advance, ensuring a consistent posting schedule.

Curata’s pricing is available upon request, and they offer a demo to help you explore the platform’s capabilities.

5. Scoop.it

Scoop.it is a content curation and content marketing platform that helps you discover, curate, and publish content to your social media channels and website. It’s particularly useful for individuals and businesses looking to establish themselves as thought leaders in their niche.

Key Features:

• Topic-Based Curation: Scoop.it allows you to curate content around specific topics or themes. You can follow and curate content from other users who share your interests.
• Content Suggestions: The platform provides content suggestions based on your selected topics, making it easy to discover and share relevant articles.
• Content Calendar: Scoop.it offers a content calendar to help you plan and schedule your curated posts for optimal engagement.

Scoop.it offers both free and paid plans, with the paid plans providing advanced features such as content analytics and custom branding.

6. DrumUp

DrumUp is a content discovery and social media scheduling tool that simplifies content curation and sharing. It’s designed to help businesses and marketers find relevant content and engage their audience on social media.

Key Features:

• Content Recommendations: DrumUp provides content recommendations based on your chosen keywords and interests. It suggests articles, blog posts, and news stories for you to share.
• Content Library: You can build a content library of curated posts and easily schedule them for publication across multiple social media platforms.
• Team Collaboration: DrumUp supports team collaboration, making it easy for multiple team members to curate and schedule content together.

DrumUp offers a free trial, and pricing is based on the number of social media accounts and team members you have.

Conclusion

Content curation is a valuable strategy for enhancing your social media marketing efforts. It allows you to provide your audience with a diverse range of relevant and engaging content while saving you time and effort. The tools mentioned in this blog post, including Feedly, Pocket, ContentStudio, Curata, Scoop.it, and DrumUp, can help streamline your content curation process and improve your social media marketing strategy. Whether you’re an individual looking to establish your authority or a business seeking to engage your audience, these tools can be valuable additions to your marketing toolkit. Try them out, and watch your social media presence thrive as you become a trusted source of curated content in your industry.