Are you looking for ways to generate more traffic from search engines like Google? Want to learn how to establish the best keywords to optimise your website for?

Matthew Woodward share their keyword tips in this infographic.

They cover the following types of keyword:

• Short and generic
• Brand keywords
• Broad keywords
• Exact keywords
• Long tail keywords
• Buyer keywords
• Tyre kicker keywords

Check out the infographic for more detail.

 

Keywords play a vital role in driving organic search engine traffic to websites. When strategically chosen and implemented, they can significantly boost a website’s visibility, search engine ranking, and ultimately lead to increased traffic.

However, not all keywords are created equal. In this blog post, we will explore the seven different types of keywords that can help businesses and website owners drive targeted traffic and attract the right audience to their platforms.

 

Short and Generic Keywords

Short and generic keywords are one or two-word phrases that are highly competitive and widely used across various industries. While they might attract a large volume of search traffic, they often lack specificity and relevancy.

For instance, a “shoes” keyword would attract users interested in shoes in general, making it difficult to convert them into customers. While using these keywords in your strategy can be valuable to broaden your reach, focusing solely on them may not lead to high-converting traffic.

 

Brand Keywords

Brand keywords are specific to a particular brand or company. They include the brand name, product names, or variations of the brand name. For example, “Nike shoes” or “Apple iPhone” are brand keywords.

Ranking well for brand keywords is crucial as it helps establish brand authority, attracts users who are already aware of the brand, and can increase customer loyalty.

 

Broad Keywords

Broad keywords consist of more general phrases related to a particular industry or niche. They are slightly more specific than short and generic keywords and have a moderate level of competition. For instance, “running shoes” or “digital marketing tips” are broad keywords.

While these keywords can attract a decent amount of traffic, they may also bring in visitors who are not necessarily interested in your specific products or services.

 

Exact Keywords

Exact keywords are highly targeted phrases that precisely match a user’s search intent. They are more specific and have less competition compared to broader terms. For example, “affordable running shoes for marathon training” or “best digital marketing tips for small businesses” are exact keywords.

These keywords attract users who are more likely to convert into customers, making them valuable for driving quality traffic.

 

Long-Tail Keywords

Long-tail keywords are longer and more specific phrases that cater to a niche audience. They typically have lower search volume but are highly relevant to users’ search queries. Examples of long-tail keywords include “blue suede Nike running shoes size 9” or “digital marketing tips for e-commerce websites.”

Despite their lower search volume, long-tail keywords often have higher conversion rates since they target users with specific needs.

 

Buyer Keywords

Buyer keywords are specifically geared towards users who are close to making a purchasing decision. These keywords indicate that the searcher is looking for a product or service to buy. Examples of buyer keywords include “buy running shoes online,” “affordable digital marketing agency,” or “best smartphones under $500.”

Targeting buyer keywords is crucial for driving traffic that is likely to convert into customers and generate revenue for the business.

 

Tyre Kicker Keywords

On the opposite end of the spectrum are tyre kicker keywords. These keywords indicate that the searcher is in the early stages of research and is not yet ready to make a purchase. For instance, “free digital marketing courses” or “best budget running shoes reviews” are examples of tyre kicker keywords.

While these keywords may drive traffic to your website, they often have a lower conversion rate since the users are not actively looking to buy.

 

Conclusion

Choosing the right types of keywords is essential for increasing search engine traffic and driving the right audience to your website. Short and generic keywords can widen your reach, but they may not result in high-converting traffic. Brand keywords help establish brand authority, while broad keywords can attract a significant volume of users. Exact and long-tail keywords, on the other hand, are more specific and lead to higher conversion rates.

Buyer keywords are crucial for attracting users who are ready to make a purchase, while tyre kicker keywords can serve as entry points for users in the early stages of the buying process. A well-rounded keyword strategy should incorporate a mix of these keyword types to optimize search engine traffic and achieve the desired business objectives.

By understanding the different types of keywords and their roles, website owners can craft a more effective SEO strategy and improve their online visibility, ultimately leading to greater success in the digital landscape.