Are you in the process of creating a new logo for your business? Need help deciding upon the right logo for your brand?

We share the five different types of logo in this infographic.

Here’s a quick summary:

• Wordmark logo
• Monogram logo
• Combination logo
• Brandmark logo
• Emblem logo

Check out the infographic for more detail.

 

Logos are an integral part of a brand’s identity. They serve as a visual representation of a company, product, or organization, playing a significant role in creating a memorable and lasting impression on your audience. A well-designed logo can convey a brand’s personality, values, and essence in a single image. If you’re embarking on a logo design project, it’s essential to explore various logo types and styles to find inspiration and create a logo that aligns with your brand’s identity. In this blog post, we’ll explore five different types of logos to inspire your next logo design project.

1. Wordmark Logos

Wordmark logos, also known as logotypes, are logos that consist of text or typography. These logos rely on the company or brand name itself to create a unique and memorable visual identity. The typography used in wordmark logos is often custom-designed to ensure that the logo stands out and is distinctive.

Examples of Wordmark Logos:

• Coca-Cola: The Coca-Cola logo is one of the most iconic wordmark logos in the world. Its distinctive cursive font and red color are instantly recognizable and associated with the brand’s refreshing beverages.
• Google: Google’s logo is another excellent example of a wordmark logo. It uses a custom-designed font with playful and vibrant colors, reflecting the company’s innovative and friendly personality.

Wordmark logos are a popular choice for brands that want to establish a strong presence and brand recognition based on their name. When designing a wordmark logo, it’s essential to consider the choice of typography, color, and spacing to ensure that the logo effectively communicates the brand’s identity.

2. Symbol or Icon Logos

Symbol or icon logos use a distinctive symbol or graphic element to represent a brand without relying on text. These logos are powerful because they can convey a brand’s essence in a simple and memorable visual symbol. Icon logos are versatile and can be used in various contexts, from social media avatars to product packaging.

Examples of Symbol or Icon Logos:

• Apple: Apple’s logo is one of the most recognizable icon logos globally, featuring a stylized apple with a bite taken out of it. The logo represents innovation, simplicity, and the brand’s focus on user-friendly technology.
• Nike: Nike’s swoosh logo is another iconic symbol logo. It symbolizes movement, speed, and motivation, aligning perfectly with the brand’s athletic products and ethos.

Symbol or icon logos are particularly effective for brands that want to create a visual mark that transcends language barriers and cultural differences. When designing an icon logo, simplicity and clarity are key. The symbol should be instantly recognizable and memorable.

3. Combination Logos

Combination logos, as the name suggests, combine both text and a symbol or icon to create a unique visual identity. These logos offer the best of both worlds, allowing brands to leverage the power of their name and a memorable symbol. The text and symbol in a combination logo can be arranged in various ways, offering flexibility in design.

Examples of Combination Logos:

• Adidas: Adidas uses a combination logo that features the brand’s name along with three diagonal stripes. This design reflects the brand’s dynamic and sporty image while incorporating the company’s name.
• Burger King: Burger King’s logo combines the brand name with a burger icon. This combination effectively conveys the brand’s identity as a fast-food restaurant specializing in burgers.

Combination logos are a popular choice for brands that want to establish a strong visual identity while also having a memorable symbol that can stand alone. When designing a combination logo, it’s crucial to ensure that both the text and the symbol complement each other and create a cohesive visual representation of the brand.

4. Abstract Logos

Abstract logos are a type of symbol logo that uses abstract shapes, forms, or patterns to represent a brand. These logos often require more interpretation from the viewer but can be highly creative and unique. Abstract logos allow for a wide range of artistic expression and can evoke various emotions and associations.

Examples of Abstract Logos:

• Pepsi: Pepsi’s logo has undergone several transformations, but its most recent iteration features a circle with a wavy, multi-colored design. This abstract logo represents excitement, fun, and youthful energy.
• Shell: The Shell logo is an abstract representation of a shell with a vibrant color palette. It symbolizes the company’s global presence and commitment to sustainability.

Abstract logos can be a great choice for brands that want to convey a sense of creativity, innovation, or a unique perspective. When designing an abstract logo, focus on creating a design that is visually striking and open to interpretation.

5. Emblem Logos

Emblem logos are characterized by a logo enclosed within a shape or structure, often resembling a badge or seal. These logos have a classic and traditional feel and are commonly associated with prestigious organizations, government agencies, and heritage brands.

Examples of Emblem Logos:

• Harley-Davidson: Harley-Davidson’s logo is an iconic emblem logo featuring a shield shape with the brand name, an eagle, and other elements. This logo represents strength, freedom, and the spirit of adventure.
• Starbucks: Starbucks uses an emblem logo with a circular design featuring a mermaid icon, the brand name, and a border. The logo exudes a sense of community, quality, and a love for coffee.

Emblem logos are ideal for brands that want to convey tradition, heritage, or a sense of authority. When designing an emblem logo, pay attention to the details and ensure that the enclosed elements work harmoniously to create a coherent and impactful design.

Conclusion

In conclusion, when embarking on a logo design project, it’s essential to explore various logo types and styles to find inspiration and create a logo that aligns with your brand’s identity. Whether you opt for a wordmark, symbol, combination, abstract, or emblem logo, each type has its unique strengths and can effectively convey your brand’s message and personality.

Before finalizing your logo design, consider your target audience, brand values, and the emotions you want to evoke. A well-designed logo has the power to leave a lasting impression, build brand recognition, and communicate your brand’s essence to the world. So, take your time, experiment with different ideas, and create a logo that will stand the test of time and represent your brand with pride.