Do you have a significant percentage of website visitors accessing your site from a mobile device? Are you looking for ways to generate more enquiries from those mobile visitors?

With Google’s recent mobile algorithm update changing the way some websites work it’s important that you don’t just concentrate on optimising for mobiles to pass their mobile friendly test, you need to remember to optimise for conversions too.

Take a look at this infographic from QuickSprout for some tips.

 

In today’s digital age, having a mobile-friendly website is not just an option; it’s a necessity. With the increasing use of smartphones and tablets, more and more people are accessing websites on their mobile devices. This shift in user behavior has made it crucial for businesses to optimize their mobile websites to not only attract visitors but also convert them into potential customers. In this blog post, we will explore strategies and tips on how to get more inquiries from your mobile website visitors.

Understanding the Mobile Audience

Before diving into the strategies for increasing inquiries from mobile visitors, it’s essential to understand the unique characteristics of mobile users. Mobile users have different needs, expectations, and behaviors compared to desktop users. Here are some key insights into mobile website visitors:

1. Short Attention Spans:

Mobile users often have shorter attention spans than desktop users. They are more likely to browse quickly and may not spend as much time on your site.

2. On-the-Go:

Mobile users are frequently on the move. They may access your website while commuting, waiting in line, or during other brief moments of downtime.

3. Local Searches:

Many mobile users are looking for local information, such as directions, contact information, or nearby businesses. Optimizing for local search is crucial.

4. Touch Screen Navigation:

Mobile devices use touch screens, which can affect how users interact with your website. Ensure that your site is easy to navigate with touch gestures.

5. Varied Screen Sizes:

There is a wide range of screen sizes among mobile devices, from small smartphones to large tablets. Your website should be responsive and adapt to different screen sizes.

Tips for Getting More Inquiries

Now that we understand the mobile audience better, let’s explore some effective strategies for getting more inquiries from your mobile website visitors.

1. Optimize for Speed

Mobile users expect websites to load quickly. If your site takes too long to load, visitors are likely to bounce, leading to lost inquiries. To optimize for speed:

• Compress images and use responsive images that adapt to different screen sizes.
• Minimize HTTP requests by reducing the number of scripts and stylesheets.
• Use browser caching to store assets locally on the user’s device.
• Consider using a Content Delivery Network (CDN) to deliver content faster to users around the world.

2. Mobile-First Design

Designing with a mobile-first approach means creating your website for mobile devices first and then scaling up for larger screens. This ensures that the mobile experience is seamless and user-friendly. Key principles of mobile-first design include:

• Prioritizing essential content and features for mobile users.
• Using a responsive design that adapts to various screen sizes.
• Simplifying navigation with a mobile-friendly menu and easy-to-tap buttons.

3. Clear and Concise Content

Mobile users want to find information quickly. Ensure that your content is clear, concise, and easy to read on small screens. Use short paragraphs, bullet points, and headings to break up text. Highlight key information and calls to action.

4. Mobile-Friendly Forms

If you want to generate inquiries, you’ll likely need forms on your mobile website. Ensure that your forms are mobile-friendly by:

• Using autofill and auto-correct features for input fields.
• Reducing the number of required fields to the essentials.
• Using large, easy-to-tap buttons for form submission.

5. Click-to-Call Buttons

For businesses that rely on phone inquiries, adding click-to-call buttons is essential. Make it easy for mobile users to contact you by simply tapping a button. These buttons can be strategically placed on your site, such as in the header, footer, or within product listings.

6. Implement Live Chat

Live chat is a valuable tool for engaging with mobile visitors in real-time. Many users prefer to chat rather than fill out a contact form. Implementing live chat on your mobile site allows you to answer questions promptly and guide visitors toward making inquiries.

7. Mobile SEO

Optimizing your mobile site for search engines (Mobile SEO) is critical for attracting organic traffic. Key mobile SEO practices include:

• Creating a mobile sitemap and submitting it to Google.
• Using mobile-friendly URLs and ensuring that they are easily crawlable.
• Optimizing images and other media for mobile devices.

8. Local SEO

If your business serves a local audience, prioritize local SEO efforts. Claim your Google My Business listing, ensure your NAP (Name, Address, Phone number) information is consistent across directories, and encourage customers to leave reviews. Mobile users often search for nearby businesses, so local SEO can be a game-changer.

9. A/B Testing

To continually improve your mobile website’s performance, consider A/B testing different elements. Test variations of headlines, calls to action, form designs, and other elements to see what resonates most with your mobile audience. Use data to refine your site for better results.

10. Mobile Analytics

Regularly monitor mobile-specific analytics to gain insights into user behavior. Pay attention to metrics like bounce rate, time on site, and conversion rate for mobile users. These insights can help you identify areas that need improvement.

11. Push Notifications

Consider implementing push notifications for mobile visitors who opt-in. Push notifications can be used to send updates, promotions, and reminders, keeping your brand top of mind for potential inquiries.

12. Mobile Payment Options

If your website involves e-commerce or booking services, make the payment process as smooth as possible for mobile users. Offer a variety of payment options, and ensure that the checkout process is mobile-friendly and secure.

13. Social Proof

Display social proof on your mobile site to build trust with visitors. Showcase customer reviews, ratings, and testimonials to reassure potential customers that they are making the right choice by inquiring or purchasing from you.

14. Prominent Call-to-Action (CTA)

Your mobile website should prominently feature a call-to-action that encourages visitors to inquire or take the next step. Use persuasive language and design elements to draw attention to the CTA.

15. User Testing

Regularly conduct user testing with real mobile users. Observing how they interact with your site can uncover usability issues and provide valuable feedback for improvement.

Conclusion

In a mobile-driven world, optimizing your website for mobile visitors is no longer optional; it’s a necessity for business success. By understanding the unique characteristics of mobile users and implementing the strategies mentioned in this blog post, you can increase inquiries from your mobile website visitors. Remember that mobile optimization is an ongoing process, and regularly analyzing data and user feedback is essential for continuous improvement. Stay mobile-friendly, and you’ll reap the benefits of a larger and more engaged audience.