In today’s fast-paced digital world, having a strong online presence is essential for businesses of all sizes. With countless websites vying for the attention of potential customers, it can be challenging to stand out and make a lasting impression.

One effective way to capture your audience’s attention and boost your website’s sales and inquiries is by using an explainer video. In this blog post, we’ll explore how explainer videos can help you achieve a 73% increase in website sales and inquiries, step by step.

For more useful stats and to learn more about the power of online video take a look at the infographic below from Animoto.

 

Understanding the Power of Explainer Videos

Before we delve into the details of how to create an effective explainer video, let’s first understand what explainer videos are and why they are so powerful.

What Is an Explainer Video?

An explainer video is a short, engaging video that explains a product, service, or concept in a concise and compelling manner. Typically, these videos are 1 to 2 minutes in length and use a combination of visuals, animations, voiceovers, and music to convey information effectively.

Why Are Explainer Videos Effective?

Explainer videos are powerful tools for several reasons:

1. Simplicity: They simplify complex ideas or products, making them easy to understand for your audience.
2. Engagement: Videos capture attention better than text or images. They can convey emotions and create a more memorable experience.
3. Clarity: Visual and auditory elements work together to ensure your message is crystal clear.
4. Versatility: Explainer videos can be used on websites, social media, email marketing, and more, making them versatile marketing assets.
5. Conversion: When done right, explainer videos have the potential to convert curious visitors into paying customers.

Now that we understand why explainer videos are effective, let’s explore how to create one that can significantly boost your website’s sales and inquiries.

Step 1: Define Your Goals

Before you jump into creating an explainer video, it’s crucial to define your goals. What specific outcomes are you aiming for? Your goals might include:

• Increasing website traffic
• Boosting sales or conversions
• Generating more inquiries or leads
• Clarifying your brand message
• Educating your audience about your product or service

Having clear goals will help you tailor your video’s content and measure its success effectively.

Step 2: Know Your Audience

Understanding your target audience is key to creating a successful explainer video. Consider factors like:

• Age
• Gender
• Interests
• Pain points
• Buying behavior

This information will guide your script, tone, and style to resonate with your audience and address their specific needs and concerns.

Step 3: Craft a Compelling Script

The script is the heart of your explainer video. It should be concise, engaging, and aligned with your goals and audience. Here are some tips for crafting a compelling script:

• Start with a hook: Capture the viewer’s attention within the first few seconds.
• Address the problem: Identify the pain points your product or service solves.
• Present your solution: Explain how your product or service addresses those pain points.
• Highlight benefits: Showcase the key benefits and advantages.
• End with a call to action: Encourage viewers to take the desired action, such as visiting your website or making a purchase.

Keep your script concise, aiming for a video length of around 1 to 2 minutes. This ensures that your message is clear and doesn’t lose the viewer’s interest.

Step 4: Choose the Right Visual Style

The visual style of your explainer video should align with your brand and resonate with your target audience. Here are some popular visual styles:

• 2D Animation: Offers a clean and simple look, suitable for a wide range of industries.
• 3D Animation: Provides a more complex and visually appealing style, ideal for tech or innovative products.
• Live Action: Features real people or objects and adds a human touch to your message.
• Whiteboard Animation: Mimics the process of drawing on a whiteboard, great for educational content.

Select the style that best fits your brand identity and the message you want to convey.

Step 5: Add a Captivating Voiceover

The voiceover is another crucial element of your explainer video. A professional voiceover artist can bring your script to life and add a personal touch. When selecting a voiceover artist, consider factors like tone, accent, and pacing to ensure they align with your brand and audience.

Step 6: Create Engaging Visuals

The visuals in your explainer video should complement the script and enhance the viewer’s understanding. Here are some tips for creating engaging visuals:

• Use colorful and eye-catching graphics.
• Incorporate dynamic animations to keep viewers engaged.
• Highlight key points and benefits with on-screen text.
• Ensure a consistent visual style throughout the video.

Remember that simplicity is key. Avoid cluttering the screen with too much information, as it can overwhelm viewers.

Step 7: Add Background Music and Sound Effects

Music sets the tone for your video and enhances the viewing experience. Choose background music that matches the mood and message of your video. Additionally, consider adding sound effects to emphasize certain actions or elements in your video.

Step 8: Incorporate a Strong Call to Action (CTA)

At the end of your explainer video, include a clear and compelling call to action (CTA). Whether it’s “Visit our website,” “Subscribe now,” or “Get started today,” make sure your CTA encourages viewers to take the desired action.

Step 9: Optimize for SEO

To maximize the impact of your explainer video, optimize it for search engines. Use relevant keywords in the video title, description, and tags. Hosting the video on platforms like YouTube can also improve its visibility in search results.

Step 10: Promote Your Video

Creating an explainer video is just the first step. To achieve a 73% increase in website sales and inquiries, you need to promote your video effectively. Here are some strategies:

• Share it on your website’s homepage.
• Post it on your social media channels.
• Include it in email marketing campaigns.
• Collaborate with influencers to feature your video.
• Use paid advertising on platforms like Google Ads or Facebook.

Step 11: Measure and Analyze

To determine the success of your explainer video, track key metrics such as website traffic, conversion rates, and inquiries. Use tools like Google Analytics to monitor the performance of your video and make necessary adjustments to improve its effectiveness.

Step 12: Iterate and Improve

Based on the data and feedback you gather, continuously iterate and improve your explainer video. This might involve updating the script, visuals, or CTA to better align with your goals and audience.

Conclusion

Incorporating an explainer video into your digital marketing strategy can be a game-changer for your business. By following the steps outlined in this guide, from defining your goals to creating and promoting your video effectively, you can increase website sales and inquiries by a remarkable 73%. Remember that the key to success lies in understanding your audience, crafting a compelling message, and continuously optimizing your video to meet your goals. With the right explainer video, you can captivate your audience and drive meaningful results for your business.