Are you looking for ways to improve your Instagram marketing strategy? Want to learn how to organise your content and what to include in your posts?

Brafton share their Instagram tips in this infographic.

Here’s a quick summary of what they cover:

• Templated tabs for each month
• Links to specific assets
• Publishing date and time
• Post copy
• Visual assets
• A campaign column
• Hashtags

Check out the infographic for more information.

Instagram has become a powerhouse platform for businesses and individuals to showcase their brand, connect with their audience, and drive engagement. To effectively manage your Instagram content strategy, it’s crucial to have a well-organized and thought-out content calendar.

In this blog post, we’ll explore eight essential elements to include in your Instagram content calendar that will help you stay organized, consistent, and maximize the impact of your posts.

Templated tabs for each month

Creating templated tabs for each month in your content calendar provides a clear overview of your content plan.

Use a spreadsheet or project management tool to divide your calendar into monthly sections, making it easier to track and manage your content. This structure allows you to have a bird’s eye view of your strategy, plan ahead, and make adjustments as needed.

Links to specific assets

Incorporating links to specific assets within your content calendar is a smart way to streamline your workflow.

Whether it’s images, videos, or blog posts, include direct links to the files or resources you’ll be using for each post. This ensures that you and your team can easily access the necessary assets without wasting time searching through folders or platforms.

Publishing date and time

Scheduling your Instagram posts at the optimal times can significantly impact your reach and engagement. Within your content calendar, include the exact date and time you plan to publish each post.

Consider your target audience’s demographics and behavior to determine the most effective posting times. Use scheduling tools like Later, Buffer, or Hootsuite to automate your posting process and ensure consistency.

Post copy

Crafting compelling and engaging post copy is a crucial element of any successful Instagram strategy. Include a column in your content calendar to outline the accompanying text for each post.

Keep in mind your brand voice, the purpose of the post, and the desired call-to-action. Preparing the post copy in advance helps maintain a consistent brand tone and saves you from last-minute content creation dilemmas.

Visual assets

Instagram is a visual platform, and high-quality imagery is essential to captivate your audience. Within your content calendar, specify the visual assets you’ll be using for each post.

Include the file name or description, ensuring the images or videos are properly labeled and organized in your media library. This step simplifies the process of content creation, especially when collaborating with a team or outsourcing visual assets.

A campaign column

If you’re running specific campaigns or promotions on Instagram, it’s essential to have a dedicated column in your content calendar to track and monitor these activities.

This column allows you to align your campaign content with your overall content strategy and ensure proper sequencing and messaging. By keeping track of your campaigns, you can evaluate their effectiveness and make informed decisions for future marketing efforts.

Hashtags

Including relevant hashtags in your Instagram posts helps increase discoverability and reach a wider audience. In your content calendar, allocate a section to research and list appropriate hashtags for each post.

Take into consideration the popularity, relevance, and engagement of the hashtags you select. By planning your hashtags in advance, you can ensure consistency and save time when it’s time to publish.

Evaluation and analytics

Tracking the performance of your Instagram content is crucial to refining your strategy and achieving your goals.

Include a section in your content calendar to record key performance metrics, such as likes, comments, shares, and follower growth. This data will help you assess which types of content resonate best with your audience and make data-driven decisions for future content planning.

Conclusion

An organized and well-thought-out Instagram content calendar is a powerful tool for maximizing the impact of your posts and driving engagement.

By including templated tabs, links to assets, publishing dates, post copy, visual assets, a campaign column, hashtags, and evaluation and analytics, you can streamline your content creation process, maintain consistency, and achieve your Instagram marketing goals.

Start implementing these essential elements in your content calendar today and watch your Instagram strategy soar to new heights.