Are you looking for ways to improve the quality of your marketing copy? Want to grab attention and close more business with the words you write?

Jansen Communications share their copywriting tips in this infographic.

They break things down as follows:

• Cost
• Superlatives
• Size
• Adjectives
• Verbs / adverbs
• FOMO
• Trust

Check out the infographic for more detail.

 

In the world of marketing, the power of words cannot be underestimated. Crafting compelling and persuasive marketing copy is essential to grab attention, engage your audience, and drive desired actions.

To help you achieve colossal results from your marketing efforts, we have compiled a list of 89 magical words that can supercharge your copy. From cost-effective strategies to invoking FOMO and building trust, these words will captivate your audience and boost your marketing success.

 

Cost

• Free: Everyone loves something for free. Highlighting the word “free” in your copy can attract attention and create a sense of value.
• Discount: Offering a discount instantly appeals to cost-conscious consumers who are looking for a good deal.
• Underpriced: This word suggests that your product or service is priced below its actual value, creating a perception of exceptional value for money.
• Absolutely Lowest: Conveying that you offer the absolute lowest price sets you apart from the competition and appeals to bargain hunters.
• Reduced: Indicate that your prices have been reduced to entice customers to take advantage of the savings.
• Fortune: Imply that your product or service offers significant savings or the potential to make money.
• Affordable: Highlight the affordability of your offering, appealing to customers who are looking for reasonably priced options.
• Competitive: Suggest that your prices are competitive in the market, indicating value without compromising quality.
• Bargain: Invoke the idea of getting a great deal or value for money, encouraging customers to take action.
• Refundable: Assure customers that their purchase is risk-free by emphasizing the option of a refund if they are not satisfied.

 

Superlatives

• Monumental: Describe your product or service as extraordinary or significant, highlighting its impact or benefits.
• Bonanza: Convey a sense of abundance, suggesting that your offering is a treasure trove of value or opportunities.
• Miracle: Invoke the notion of something extraordinary or seemingly impossible, creating intrigue and curiosity.
• Greatest: Position your offering as the best in its category, instilling confidence in its superiority.
• Latest: Emphasize that your product or service is the newest and most up-to-date, appealing to customers who want the latest trends.
• Obsession: Suggest that your offering is so remarkable or captivating that it becomes an object of desire and fascination.
• Magic: Conjure a sense of enchantment and wonder, hinting at the transformative power of your product or service.
• Highest: Claim superiority in terms of quality, performance, or achievement, building trust and credibility.
• Ultimate: Imply that your offering is the pinnacle of its kind, appealing to customers seeking the best possible solution.
• Surefire: Communicate that your product or service is guaranteed to deliver the desired results, instilling confidence in potential customers.
• Unsurpassed: Highlight that your offering surpasses all others, suggesting superiority and excellence.
• Unconditional: Convey that there are no limitations or restrictions associated with your offering, fostering trust and loyalty.
• Unparalleled: Emphasize that your product or service is unrivaled and unmatched, capturing attention and generating interest.

 

Size

• Colossal: Portray your product or service as enormous in size, impact, or scope, creating a sense of grandeur.
• Gigantic: Invoke the idea of something colossal or immense, capturing attention and emphasizing magnitude.
• Mammoth: Suggest that your offering is exceptionally large or significant, leaving a lasting impression on potential customers.
• Enormous: Highlight the size or scale of your product or service, indicating that it offers substantial benefits or advantages.

 

Adjectives

• Powerful: Convey strength and effectiveness, suggesting that your offering has the ability to deliver impactful results.
• Authentic: Emphasize the genuine and real nature of your product or service, appealing to customers seeking honesty and transparency.
• Practical: Highlight the usefulness and functionality of your offering, positioning it as a practical solution to a problem.
• Colorful: Invoke vivid imagery and excitement, painting a vibrant picture of the experience or benefits your offering provides.
• Crammed: Suggest that your product or service is packed with valuable features or benefits, creating a sense of abundance.
• Promising: Convey hope and potential, indicating that your offering holds great prospects for success or improvement.
• Astonishing: Capture attention with something astonishing or surprising about your product or service, stimulating curiosity.
• Amazing: Describe your offering as amazing, suggesting that it surpasses expectations and delivers awe-inspiring results.
• Revolutionary: Position your product or service as groundbreaking and innovative, hinting at a transformative effect on the market.
• Outstanding: Convey excellence and distinction, indicating that your offering is exceptional and stands out from the competition.
• Exciting: Generate enthusiasm and anticipation by highlighting the excitement and thrill associated with your offering.
• Revealing: Create intrigue and curiosity by suggesting that your offering uncovers hidden or exclusive insights or information.
• Sensational: Evoke intense emotions and excitement, suggesting that your product or service delivers extraordinary experiences.
• Surging: Convey a sense of growth and momentum, indicating that your offering is gaining popularity or achieving rapid success.
• Remarkable: Highlight the remarkable or extraordinary aspects of your product or service, leaving a lasting impression on customers.
• Daring: Suggest that your offering is bold and adventurous, appealing to customers seeking unique and daring experiences.
• Pioneering: Position your product or service as a trailblazer in its industry, suggesting leadership and innovation.
• Genuine: Convey authenticity and sincerity, reassuring customers that your offering is reliable and trustworthy.

 

Verbs / Adverbs

• Unlock: Imply that your product or service unlocks hidden potential or opportunities, enticing customers to take action.
• Launch: Create a sense of excitement and anticipation by using the word “launch” to introduce a new product or service.
• Suddenly: Convey a sense of unexpectedness or rapid change, capturing attention and generating intrigue.
• Challenge: Present your product or service as an exciting challenge or opportunity for growth, motivating customers to engage.
• Compare: Encourage customers to compare your offering with others, highlighting its superior features or advantages.
• Easily: Highlight the ease and simplicity of using or accessing your product or service, appealing to convenience-oriented customers.
• Grow: Suggest that your offering enables growth or progress, positioning it as an essential tool for success.
• Exploit: Convey the idea of leveraging your product or service for maximum benefit, appealing to customers seeking optimization.
• Lavishly: Invoke the notion of luxury and indulgence, suggesting that your product or service offers a lavish experience.
• Love: Evoke positive emotions by using the word “love” to describe the experience or benefits of your offering.
• Delighted: Convey a sense of joy and satisfaction, indicating that your offering brings happiness and fulfillment.
• Soar: Paint a picture of success and achievement, suggesting that your offering can elevate customers to new heights.

 

FOMO

• Special: Convey exclusivity and uniqueness, suggesting that your product or service offers something special and distinctive.
• Limited: Create a sense of urgency and scarcity by highlighting that your offering is available in limited quantities or for a limited time.
• Popular: Indicate that your product or service is in high demand, suggesting its desirability and social proof.
• Exclusive: Emphasize the exclusivity and selectiveness of your offering, making customers feel privileged to be part of it.
• Immediately: Convey a sense of urgency and immediacy, prompting customers to take immediate action.
• Unlimited: Highlight that your offering has no limitations or restrictions, creating a perception of abundance and value.
• Just Arrived: Convey the freshness and novelty of your offering, appealing to customers who desire the latest trends.
• Last Chance: Create a sense of urgency by indicating that time is running out, encouraging customers to act quickly.
• Special Offer: Highlight a unique and time-limited offer, conveying added value or benefits for customers.
• Rare: Suggest scarcity and uniqueness, appealing to customers who seek exclusive or hard-to-find products or services.
• Edge: Imply that your offering provides a competitive advantage or cutting-edge features, attracting customers who desire an edge in the market.
• Hurry: Encourage customers to act quickly, emphasizing that time is of the essence to avoid missing out.
• Scarce: Convey scarcity and limited availability, creating a sense of urgency and desirability.
• Timely: Highlight the relevance and timeliness of your offering, indicating that it addresses current needs or trends.
• Luxury: Convey indulgence and opulence, appealing to customers seeking premium experiences or products.
• Profitable: Suggest that your product or service has the potential to generate significant profits or financial gains.
• Breakthrough: Convey innovation and advancement, suggesting that your offering represents a significant breakthrough in its industry.
• Wealth: Invoke the idea of wealth and prosperity, suggesting that your product or service can contribute to customers’ financial success.
• Insider: Convey exclusivity and privileged access, appealing to customers who seek insider knowledge or experiences.
• Urgent: Convey a sense of immediacy and importance, compelling customers to take prompt action.
• Successful: Associate your product or service with success and achievement, appealing to customers who aspire to greatness.
• Last Minute: Indicate that time is running out and encourage customers to act quickly to seize the remaining opportunity.

 

Trust

• How To: Position your product or service as a valuable resource that provides guidance or solutions to specific problems.
• Quality: Highlight the superior quality of your product or service, instilling confidence in potential customers.
• Tested: Assure customers that your offering has been thoroughly tested and proven to deliver the desired results.
• Endorsed: Leverage endorsements from reputable individuals or organizations to build trust and credibility.
• Professional: Convey professionalism and expertise, indicating that your offering is reliable and of high standard.
• Guaranteed: Provide a guarantee or assurance of satisfaction, reducing perceived risk and instilling confidence.
• Reliable: Emphasize the reliability and dependability of your product or service, reassuring customers of its consistent performance.
• Confidential: Convey that customer information and interactions are treated with utmost confidentiality and privacy.
• Secrets: Suggest that your product or service unveils hidden or exclusive secrets, capturing customers’ curiosity and interest.
• Expert: Position yourself or your team as industry experts, indicating that your offering is backed by deep knowledge and experience.

 

Conclusion

Words possess immense power when it comes to marketing copy. By incorporating these 89 magical words into your marketing efforts, you can achieve colossal results. Whether you want to capture attention, ignite desire, or build trust, each word in this list has the potential to elevate your marketing copy to new heights.

Experiment with different combinations and find the perfect words that resonate with your target audience. Remember, the right words can make all the difference in capturing your audience’s imagination and inspiring them to take action.