Are you looking for ways to make your business website more persuasive? Want your website calls-to-action to convince more visitors to take action?

CoSchedule share 54 words and phrases you should try in this infographic.

They break them down into the following categories:

• Verbs to kick it off
• Exclusivity to make your audience feel special
• Hope and the answer for “what’s in it for me?”
• Urgency to entice them to act now
• Words to avoid

Check out the infographic for more detail.

 

Every word on your website matters. The right choice of words can turn a casual visitor into a loyal customer, while the wrong ones can drive them away. If you want your website to persuade, engage, and convert, using effective language is essential.

Below, we explore 54 words and phrases that can make your website more persuasive, helping you build trust, create urgency, and encourage action.

Words influence how people think, feel, and act. When used strategically, they can evoke emotions, establish credibility, and create a sense of urgency. Whether you’re writing product descriptions, crafting call-to-action (CTA) buttons, or creating compelling landing pages, the right words can make all the difference.

Verbs That Drive Action

Action words are the backbone of persuasive copy. They encourage users to take the next step and make your calls to action more compelling.

• Get – Simple, direct, and implies an immediate benefit.
• Download – Encourages users to take something of value.
• Start – Suggests ease and immediacy.
• Stop – A strong command that makes readers take notice.
• Build – Inspires creation and progress.
• Grow – Appeals to ambition and improvement.
• Join – Creates a sense of belonging and community.
• Learn – Appeals to curiosity and self-improvement.
• Discover – Implies something valuable is waiting to be found.
• Try – Lowers resistance and reduces risk.
• Find – Encourages exploration and problem-solving.
• Save – Highlights benefits, especially financial ones.

Words That Create Exclusivity

Exclusivity makes people feel special and valued, which can drive engagement and conversions.

• Limited supply – Suggests urgency and exclusivity.
• While supplies last – Implies scarcity and encourages quick action.
• Only a few left – Triggers the fear of missing out (FOMO).
• Featured – Elevates an offering as special or important.
• Exclusive – Makes an offer feel like a privilege.
• Advanced – Positions a product or service as superior.
• Secrets – Taps into curiosity and the desire for insider knowledge.
• Access – Implies an exclusive opportunity.
• Special offer – Signals a unique and time-sensitive benefit.
• Request an invitation – Creates a feeling of prestige.
• Members only – Enhances exclusivity and belonging.
• Subscribers only – Rewards loyalty and increases perceived value.
• Now closed – Reinforces the urgency of previous offers.
• Pre-register/Pre-order – Encourages early commitment.
• Limited spots – Adds urgency and exclusivity.

Words That Answer “What’s In It For Me?”

Visitors want to know how your product or service benefits them. These words help address that need.

• Me – Personalizes the message.
• My – Creates ownership.
• You – Directly speaks to the reader.
• Your – Strengthens the personal connection.
• Results – Highlights tangible outcomes.
• Returns results – Reinforces reliability.
• Guarantee – Builds trust by reducing perceived risk.
• Free – One of the most persuasive words in marketing.
• New – Sparks curiosity and excitement.
• Safe – Reassures customers about reliability.
• Proven – Adds credibility.
• Risk-free – Reduces hesitation.
• Because – Provides reasoning, making arguments more persuasive.

Words That Create Urgency

Urgency drives action by making people feel they must act now rather than later.

• Ends tomorrow – A clear deadline boosts conversions.
• Limited time only – Reinforces time sensitivity.
• One-time offer – Highlights exclusivity.
• Expires soon – Triggers FOMO.
• Urgent – Creates immediate attention.
• Deadline – Adds structure and urgency.
• Now – Pushes immediate action.
• Only available to [specific group] – Personalizes exclusivity.
• Only X days left – A countdown increases urgency.
• Offer ends on [date] – Reinforces a deadline.
• Closing soon – Signals finality.
• Today – Encourages same-day action.
• Last chance – Adds pressure to act.
• Hurry – Creates a sense of rushing towards action.

Words to Avoid

While persuasive words can boost conversions, some words can have the opposite effect. Avoid these if you want to maintain a strong, engaging message:

• Submit – Sounds robotic and uninspiring.
• Order – Feels transactional rather than engaging.
• Our/ours – Shifts focus from the user to the company.

How to Use These Words Effectively

Now that you have a list of persuasive words, the next step is implementing them effectively across your website. Here are some key areas where you can integrate them for maximum impact:

Call-to-Action (CTA) Buttons

Your CTAs should be clear, action-driven, and urgent. Instead of saying “Submit,” try:

• Get Your Free Guide
• Download Now
• Join Today
• Claim Your Spot

Headlines and Subheadings

Your headlines should immediately capture attention and communicate value. For example:

• Limited-Time Offer: Save 50% Today!
• Exclusive Access: Discover the Secrets of High Performers
• Risk-Free Guarantee: Try It Today!

Product Descriptions

Make your products or services more enticing by using benefit-driven language:

• Proven results with a 100% satisfaction guarantee
• Only a few spots left—secure yours now!
• Join thousands who have discovered the power of [your product]

Email Subject Lines

Use persuasive words to increase open rates:

• Last Chance: Offer Ends Tonight!
• You’re Invited: Exclusive Access to Our VIP Sale
• New & Improved: Try It Now, Risk-Free

Landing Pages

Landing pages should focus on urgency, exclusivity, and benefits:

• Join 10,000+ happy customers who trust us
• Limited spots available—act now!
• Because you deserve the best, we guarantee results

Final Thoughts

The right words can transform your website’s persuasiveness, leading to higher engagement and conversions. By incorporating these 54 words and phrases strategically, you can create a website that not only attracts visitors but compels them to take action.

Experiment with different words in your headlines, CTAs, and product descriptions. Test what resonates best with your audience and refine your approach over time. With the right persuasive language, your website can become a powerful tool for driving business success.