Are you looking for ways to improve your SEO? Want to learn how to build effective pillar pages to guide users to your best content?

Brafton share their pillar page tips in this infographic.

Here’s what they cover:

• Find your primary keyword
• Identify related topics and keywords
• Determine what internal or external content you want to link to
• Order your topics and create your table of contents
• Write your pillar page
• Consider the design of your pillar page
• Create a compelling call to action

Check out the infographic for more information.

 

In the realm of search engine optimization (SEO) and digital marketing, pillar pages have emerged as powerful tools to enhance website visibility, boost organic traffic, and improve conversions.

A pillar page is a comprehensive piece of content that covers a broad topic, providing valuable information to readers and acting as a central hub for related subtopics. By structuring and optimizing a pillar page effectively, you can elevate your website’s search engine rankings and engage users in a meaningful way.

In this article, we will outline seven essential steps to help you build an effective pillar page that drives SEO results and enhances conversions.

 

Find your primary keyword

To start, identify the primary keyword or topic you want your pillar page to rank for. Conduct keyword research to understand the search volume, competition, and relevancy of various keywords related to your industry.

Choose a primary keyword that aligns with your business objectives and has a reasonable search volume.

 

Identify related topics and keywords

Once you have your primary keyword, explore related topics and keywords that can be included in your pillar page. Use keyword research tools and analyze search engine results to uncover subtopics and long-tail keywords that are relevant to your primary keyword.

These related topics will form the foundation of your pillar page’s structure.

 

Determine what internal or external content you want to link to

Before creating your pillar page, identify existing internal or external content that can be linked to it. Look for relevant blog posts, articles, or resources on your website that provide more in-depth information on specific subtopics.

Additionally, search for authoritative external sources that can add credibility and value to your pillar page. Plan your internal and external links strategically to create a cohesive information network.

 

Order your topics and create your table of contents

Organize the identified subtopics and keywords in a logical order that flows well for readers. Create a table of contents that outlines the main sections and subheadings of your pillar page.

This structure will not only make it easier for users to navigate but also help search engines understand the hierarchy and relevance of your content.

 

Write your pillar page

Now it’s time to dive into the writing process. Craft high-quality, informative content for each subtopic. Use headings and subheadings to break down your content into easily digestible sections.

Incorporate your primary keyword naturally throughout the page, ensuring it feels seamless and not forced. Make your content engaging, actionable, and shareable, encouraging readers to spend more time on your page and potentially convert.

 

Consider the design of your pillar page

While the quality of your content is crucial, the design and layout of your pillar page also play a significant role in user experience. Choose a clean, visually appealing design that complements your brand identity.

Use whitespace effectively, break up text with images or videos, and ensure your page is mobile-friendly for seamless browsing on different devices. An intuitive design will enhance user engagement and increase the chances of conversions.

 

Create a compelling call to action

To drive conversions, incorporate a strong and persuasive call to action (CTA) at the end of your pillar page. Whether it’s signing up for a newsletter, downloading a resource, or making a purchase, make sure your CTA is clear, compelling, and aligned with your business goals.

Use persuasive language and highlight the benefits users will gain by taking the desired action.

 

Conclusion

Building an effective pillar page is an integral part of any comprehensive SEO and content marketing strategy. By following these seven steps – from identifying keywords to creating a compelling call to action – you can establish a robust pillar page that not only improves your website’s search engine rankings but also enhances user experience and drives conversions.

Remember, a well-structured and informative pillar page acts as a cornerstone of your content strategy, attracting organic traffic and establishing your brand as a reliable authority in your industry.