Are you thinking about launching a podcast as part of your marketing strategy? Want to learn the basics of podcast marketing before getting started?
Spiralytics share their podcast stats in this infographic.
They break things down as follows:
- General podcast statistics
- Podcast listening behaviour
- Podcast marketing statistics
Check out the infographic for more detail.

Author:
Mark Ford
10 New Year’s Marketing Resolutions to Grow a Small Business Sustainably
Are you struggling to make your marketing efforts deliver steady growth instead of short bursts of activity? Wondering how to build a marketing approach that supports your small business over the long term without constant trial and error? […]
10 Marketing Trends for 2026: What Smart Businesses Will Focus On Next
Are you looking to understand how marketing is shifting in 2026 and what today’s smartest brands are prioritising? Want to know which strategic trends will shape how businesses attract, convert, and retain customers over the next year? […]
How to Build a Marketing Technology Stack That Actually Works Together
Are you trying to figure out how to connect your marketing tools so they actually support each other instead of working in isolation? Want to understand the key steps to building a marketing technology stack that runs smoothly across your entire customer journey? […]


![20 Podcast Marketing Statistics All Business Owners Need to Know [Infographic]](https://red-website-design.co.uk/wp-content/uploads/20-Podcast-Marketing-Statistics-All-Business-Owners-Need-to-Know.jpg)



