Are you in the process of learning SEO? Do you struggle to understand some of the terminology used?
We share the ultimate glossary of SEO terms in this infographic.
It includes a definition of what SEO is in case you haven’t got that far yet, along with some common (and uncommon) terms you’ll hear along your SEO journey.
You’ll find out about the following search engines:
- Bing
- Yahoo
- Yandex
- Baidu
And it will explain the following Google algorithm updates:
- Hummingbird
- Panda
- Penguin
- Pigeon
- RankBrain
Check out the infographic for more detail.
When it comes to website traffic, there are typically two major avenues: paid traffic and organic traffic.
Paid traffic refers to Pay-Per-Click advertising, banner ads, and remarketing ads to name just a few.
Organic traffic, on the other hand, refers to – well, unpaid search. It’s when websites are listed to match a user’s query.
And those websites are chosen based off their relevance, domain authority, and link strengths.
Organic search is by far the most affordable (and arguably most effective if done right) choice for small businesses looking to expand their reach online.
For organic search to be a success for your website – you need to know all about Search Engine Optimisation.
Search Engine Optimisation refers to the process of making your website more visible for search engines – and users.
SEO has become synonymous with building your web presence without relying on paid marketing. By having an amazing SEO strategy in place, Google’s search engines are more likely to rank you high on their SERPs (search engine results pages).
And it’s by ranking on Google’s first page that you will be able to generate far more traffic, leads and conversions to your website.
With first page websites receiving at least 90% of all organic traffic, it’s clear why SEO is so important today.
We can talk about on-page SEO – changes made to your actual webpages; and off-page SEO – what you can do externally to bring in more traffic.
If you’ve just set up your first business website, jumping head-first into off-page SEO and scrambling for authoritative links is likely to return little value at first.
It’s far more productive to focus on your on-page SEO – this means making positive changes to individual web pages to rank high and earn not only higher traffic – but more relevant traffic.
On-page SEO can refer to anything from page content to HTML source codes. A good place to start is the content and relevance of each page.
When optimising individual pages, it’s important to keep in mind what Google wants to achieve in the first place: providing users with high-quality, relevant, and accessible information from search queries.
And when users find your website, on-page optimisation can refer to making changes to encourage them to stay for longer. Creating these small moments of customer interaction can greatly improve their experiences.
After all, you have around 5 seconds in which users decide whether or not to stay – it’s important you make it count.
Author:
Mark Ford
