Are you looking for ways to build your online presence in 2022?  Want to know the most popular social media and messaging platforms that can help fuel your growth?

SEMrush share the stats you need to know in this infographic.

They break things down as follows:

• Most popular platforms by active monthly users
• Year launched
• Percentage of each platform used by adults
• How wealth affects platform usage
• How education level affects platform usage
• Countries who follow social media influencers
• The reasons people use social media

Check out the infographic for more detail.

 

Social media and messaging platforms have become an integral part of our daily lives. They connect people across the globe, facilitate communication, and provide a platform for sharing thoughts, photos, videos, and more. With billions of users worldwide, these platforms have transformed how we interact, consume information, and engage with our favorite brands. In this blog post, we will explore the 25 most popular social media and messaging platforms in the world, based on their user base, features, and impact on society.

1. Facebook

With over 2.8 billion monthly active users, Facebook continues to dominate the social media landscape. Founded by Mark Zuckerberg in 2004, Facebook has evolved into a comprehensive platform that includes not only personal profiles but also business pages, groups, and a marketplace. Its robust advertising system makes it a valuable tool for businesses and marketers.

2. YouTube

YouTube is the go-to platform for video content. With 2 billion logged-in monthly users, it offers a vast library of videos, from music and entertainment to educational and instructional content. Creators can monetize their channels, and YouTube Premium offers an ad-free experience.

3. WhatsApp

WhatsApp boasts 2 billion monthly users and is one of the most popular messaging apps globally. Known for its end-to-end encryption, it offers text, voice, and video messaging, as well as voice and video calls. It’s widely used for personal and business communication.

4. Instagram

Owned by Facebook, Instagram has 1.3 billion monthly users and focuses on visual content. It’s a hub for photos and short videos, with features like Stories, Reels, and IGTV. Instagram is vital for influencer marketing and brand promotion.

5. Messenger

Messenger, also owned by Facebook, has 1.3 billion monthly users. It’s a standalone messaging app that allows text, voice, and video chats, as well as group chats and bots for businesses. It’s tightly integrated with Facebook and Instagram.

6. WeChat

WeChat is China’s all-in-one super app, with 1.2 billion monthly users. It combines messaging, social networking, mobile payments, and more. WeChat is a vital platform for businesses targeting the Chinese market.

7. TikTok

TikTok has taken the world by storm, amassing 1.1 billion monthly users. This short-form video platform encourages creativity and is particularly popular among Gen Z. It’s a hotspot for viral challenges and trends.

8. Snapchat

Snapchat has 500 million monthly users, primarily among younger audiences. It’s known for disappearing messages, Stories, and AR filters. Snapchat has also grown as an advertising platform.

9. Twitter

Twitter has 400 million monthly users and is a hub for real-time news and discussions. It’s famous for its 280-character tweets, hashtags, and trending topics. Twitter is essential for public figures and journalists.

10. Pinterest

Pinterest is a visual discovery platform with 400 million monthly users. Users can find and save images, ideas, and inspiration for various topics, from fashion to home decor. It’s a valuable tool for e-commerce and DIY enthusiasts.

11. LinkedIn

LinkedIn is the leading professional networking platform with 774 million users. It focuses on career development, networking, and job hunting. It’s a must-have for professionals, recruiters, and B2B marketers.

12. Telegram

Telegram boasts 500 million monthly users and is known for its secure and privacy-focused messaging. It offers features like secret chats, channels, and bots. Telegram is often used for group chats and communities.

13. Reddit

Reddit is a community-driven platform with 52 million daily active users. It consists of various subreddits dedicated to specific topics and interests. It’s a hotspot for discussions, memes, and niche communities.

14. Discord

Discord has 150 million monthly users and is popular among gamers and communities. It offers text, voice, and video chats, making it a versatile platform for communication and collaboration.

15. Skype

Skype has been a communication staple for years, with 300 million monthly users. It’s known for its video and voice calling capabilities, making it a go-to choice for international calls and remote work.

16. Viber

Viber has 260 million monthly users and offers text, voice, and video messaging, as well as group chats and stickers. It’s prevalent in Eastern Europe and Asia.

17. LINE

LINE is a Japanese messaging app with 220 million monthly users. It offers messaging, voice and video calls, and a range of stickers and games. It’s popular in Asia and parts of South America.

18. Kik

Kik has 15 million monthly users and is known for its anonymity and privacy features. It’s popular among teens for casual messaging and group chats.

19. Tumblr

Tumblr is a microblogging platform with 400 million monthly users. It’s a hub for creative and niche communities, with a focus on multimedia content.

20. Snapchat Spotlight

Snapchat Spotlight is a feature within Snapchat that highlights user-generated short videos. It’s a direct competitor to TikTok and is gaining popularity among younger audiences.

21. Clubhouse

Clubhouse is an audio-based social networking platform with 10 million weekly active users. It’s known for hosting live conversations, discussions, and interviews.

22. Nextdoor

Nextdoor is a neighborhood-focused social networking platform with 268,000 active neighborhoods. It’s designed for local community engagement and discussions.

23. Yubo

Yubo is a social networking app aimed at Gen Z users, with 50 million registered users. It focuses on live video streaming and group chats.

24. MeWe

MeWe is a privacy-focused social network with 16 million registered users. It positions itself as an alternative to mainstream platforms, emphasizing user control and data privacy.

25. Minds

Minds is an open-source social networking platform with a focus on free speech and privacy. It has over 3 million users and allows users to earn cryptocurrency for their contributions.

Conclusion

Social media and messaging platforms have revolutionized how we connect, communicate, and share in today’s digital age. The 25 platforms listed above represent a diverse range of options, each with its unique features, user bases, and purposes. Whether you’re looking to stay in touch with friends and family, promote your business, or engage with like-minded communities, there’s a platform for you. Keep in mind that the popularity and features of these platforms can evolve rapidly, so staying informed about the latest developments is essential for users and businesses alike.