Are you looking for ways to increase your social media reach? Have you considered using live streaming apps like Periscope to amplify your message?

When Twitter bought Periscope earlier this year it got the world of marketing interested in what live streaming had to offer businesses, including us, so we carried out some research and found this great article from Single Grain.

We thought you guys would find it useful so we gave it the infographic treatment below.

 

In today’s fast-paced digital landscape, businesses are constantly on the lookout for innovative ways to connect with their target audience. Social media platforms have become a goldmine for companies seeking to engage with customers and promote their products or services. Periscope, a live video streaming platform that was acquired by Twitter, is one such platform that offers unique opportunities for businesses to build their brand and connect with their audience in real-time. In this blog post, we will explore 15 effective ways to use Periscope to build your business.

1. Showcase Behind-the-Scenes Action

One of the most powerful ways to connect with your audience on Periscope is by offering them a behind-the-scenes look at your business. Showcasing the day-to-day operations, office culture, or the production process of your products can humanize your brand and create a stronger bond with your customers. Transparency builds trust, and Periscope allows you to be transparent like never before.

2. Host Live Q&A Sessions

Engaging your audience in real-time is a hallmark of Periscope. Hosting live Q&A sessions allows you to interact directly with your customers, address their concerns, and provide immediate answers to their questions. This personal touch can help foster trust and credibility for your business.

3. Share Product Demos and Tutorials

Take advantage of Periscope’s live streaming capabilities to demonstrate your products or services in action. Whether you’re showcasing the features of a new product or providing tutorials on how to use your offerings, live demos can be highly engaging and informative.

4. Conduct Interviews with Industry Experts

Invite industry experts or influencers for live interviews on your Periscope channel. These interviews can provide valuable insights to your audience and boost your credibility by association. It also exposes your brand to the expert’s followers, expanding your reach.

5. Announce Exclusive Offers

Reward your Periscope followers by offering exclusive promotions, discounts, or early access to new products or services. Announce these offers during live broadcasts to create a sense of urgency and excitement among your audience.

6. Host Contests and Giveaways

Contests and giveaways are a great way to generate buzz and engagement on Periscope. Encourage your viewers to participate by offering prizes and incentives. This can help you grow your follower base and create a loyal community.

7. Share User-Generated Content

Acknowledge and showcase content created by your customers. Whether it’s photos, reviews, or testimonials, featuring user-generated content during your broadcasts can boost customer loyalty and demonstrate the real value your products or services bring to people’s lives.

8. Provide Real-Time Customer Support

Use Periscope as a customer support channel. Address customer inquiries and issues live, showing your commitment to solving problems promptly. This can turn negative experiences into positive ones and enhance your brand’s reputation.

9. Promote Events and Webinars

If your business hosts events, webinars, or conferences, Periscope is an excellent platform to promote them. Give your audience a sneak peek of what to expect, share event highlights, and encourage sign-ups or attendance.

10. Offer Industry Insights and News Updates

Position your business as an industry authority by sharing relevant news, trends, and insights during your Periscope broadcasts. This can attract an audience interested in your niche and establish your brand as a go-to source for valuable information.

11. Collaborate with Other Businesses

Collaborative broadcasts with complementary businesses can expand your reach and introduce your brand to a new audience. Consider co-hosting Periscope sessions with partners or businesses that share a similar target audience.

12. Conduct Live Polls and Surveys

Engage your viewers by conducting live polls and surveys during your broadcasts. This not only encourages participation but also provides you with valuable feedback and insights into your audience’s preferences and opinions.

13. Show Your Company’s Social Responsibility

Highlight your business’s commitment to social responsibility by sharing your involvement in charitable activities, environmental initiatives, or community outreach programs. This can resonate with socially-conscious consumers and enhance your brand image.

14. Leverage Analytics for Improvement

Use Periscope’s analytics tools to track the performance of your broadcasts. Analyze viewer engagement, retention rates, and feedback to fine-tune your content strategy and make data-driven improvements.

15. Cross-Promote on Other Social Platforms

Maximize your Periscope reach by cross-promoting your live broadcasts on other social media platforms, such as Twitter and Facebook. This can help drive more viewers to your Periscope streams and increase your overall social media presence.

In conclusion, Periscope offers a unique and dynamic platform for businesses to connect with their audience in real-time. By implementing these 15 strategies, you can harness the power of live video streaming to build your brand, engage your customers, and ultimately, grow your business. Remember that consistency and creativity are key to success on Periscope, so don’t hesitate to experiment with different content ideas to see what resonates best with your target audience.