Are you looking for ways to improve your social media content? Want to add video to your strategy but not sure where to start?

Giraffe Social Media share their recommended video editing apps in this infographic.

Here’s who makes their list:

• Canva
• Jitter
• Wave
• Clipchamp

Check out the infographic for more.

 

In today’s digital age, social media has become an integral part of our lives. Whether it’s sharing a memorable vacation video, promoting a business, or simply expressing creativity, video content is the king of social media. But not everyone has access to professional video editing software, nor do they have the technical skills to navigate complex programs. This is where online video editing apps come to the rescue.

Online video editing apps have gained immense popularity for their simplicity, accessibility, and convenience. They empower users to enhance their social media content without the need for expensive software or extensive technical knowledge. In this blog post, we’ll explore four online video editing apps that can help you create better social media content.

1. Canva

Canva is a versatile online design and video editing platform that offers a user-friendly interface and a wide range of templates, making it an excellent choice for beginners and professionals alike. While it’s renowned for its graphic design capabilities, Canva has also introduced video editing features that allow users to create stunning social media content.

Key Features:

• User-Friendly Interface: Canva’s drag-and-drop interface makes video editing a breeze, even for those with limited experience.
• Templates: Canva provides a plethora of customizable templates designed for various social media platforms, including Instagram, Facebook, and YouTube.
• Stock Media: Access a vast library of stock photos, videos, music, and graphics to enhance your content.
• Text and Animation: Add text, captions, and animations to your videos to make them more engaging.
• Collaboration: Collaborate with team members or clients in real-time, allowing for seamless editing and feedback.
• Export Options: Export your videos in various formats, including MP4, GIF, and more.

How to Use Canva for Social Media Video Editing:

1. Select a Template: Start by choosing a template that suits your social media platform and desired style.
2. Upload Your Footage: Upload your video clips or select from Canva’s stock media library.
3. Edit Your Video: Use Canva’s editing tools to trim, cut, and arrange your video clips. Add text, animations, and music to enhance your content.
4. Preview and Export: Preview your video to ensure it meets your expectations, then export it in your preferred format.

Canva offers both free and paid plans, with the paid plans unlocking additional features and resources. For social media enthusiasts and small businesses, the free plan provides ample tools to create eye-catching video content.

2. Kapwing

Kapwing is another excellent online video editing app that specializes in simplicity and speed. Whether you’re looking to trim a video, add subtitles, or create memes, Kapwing has you covered. It’s a favorite among social media content creators due to its easy-to-use interface and a wide range of editing options.

Key Features:

• Trimming and Cutting: Easily cut and trim your video clips to the desired length.
• Subtitles: Add subtitles and captions to make your videos more accessible and engaging.
• Meme Maker: Create memes and funny videos for social media sharing.
• Montage Maker: Combine multiple video clips into a single montage for storytelling or showcasing products.
• Background Removal: Remove backgrounds from videos to create unique and attention-grabbing content.
• No Watermarks: Kapwing allows you to edit and export videos without watermarks, even with the free version.

How to Use Kapwing for Social Media Video Editing:

1. Upload Your Video: Begin by uploading your video to the Kapwing platform.
2. Edit Your Video: Use the intuitive editing tools to trim, add subtitles, or make any necessary adjustments.
3. Customize and Enhance: Add music, filters, or background removal to make your video more engaging.
4. Export and Share: Once you’re satisfied with your edits, export the video and share it directly on your social media platforms.

Kapwing offers both free and paid plans, with the free version providing most of the essential editing features. For those who require more advanced editing options and faster processing, the paid plans are available at an affordable monthly fee.

3. InVideo

InVideo is a feature-rich online video editing tool designed for creating professional-quality videos for social media and other platforms. It’s known for its extensive library of templates, effects, and customization options, making it an ideal choice for content creators and businesses looking to make a strong impact on social media.

Key Features:

• Template Library: Choose from a vast collection of professionally designed templates tailored for social media.
• Advanced Editing: Edit videos with precision, including timeline editing, transitions, and layering.
• Text and Animation: Add text, captions, and animations to your videos for a polished look.
• Stock Media: Access a comprehensive library of stock footage, music, and images.
• Voiceover and Music: Record voiceovers or add background music to enhance your videos.
• Team Collaboration: Collaborate with team members and clients on video projects.
• Brand Customization: Maintain brand consistency with customizable templates and branding elements.

How to Use InVideo for Social Media Video Editing:

1. Select a Template: Start by choosing a template or creating a project from scratch.
2. Add Your Content: Upload your video clips, images, and music, or use InVideo’s stock media library.
3. Edit and Enhance: Utilize InVideo’s advanced editing tools to trim, arrange, and enhance your video content.
4. Customize: Add text, animations, and branding elements to align the video with your brand’s identity.
5. Export and Share: Once your video is ready, export it in your desired format and share it across your social media channels.

InVideo offers a free plan with limited features, but its paid plans provide access to a broader range of templates and advanced editing capabilities. It’s an excellent choice for businesses and content creators looking to elevate their social media video content.

4. Clipchamp

Clipchamp is a user-friendly online video editing platform that caters to both beginners and professionals. It offers a wide array of tools and features to help you create captivating social media videos, from basic editing to advanced effects.

Key Features:

• Basic Editing: Trim, cut, and merge video clips with ease.
• Transitions and Effects: Add transitions, filters, and special effects to enhance your videos.
• Text and Titles: Incorporate text overlays and titles to convey your message effectively.
• Stock Media: Access Clipchamp’s library of stock videos, music, and images.
• Speed Control: Adjust the speed of your video to create slow-motion or time-lapse effects.
• Direct Export to Social Media: Clipchamp allows you to export your videos directly to social media platforms.

How to Use Clipchamp for Social Media Video Editing:

1. Create a Project: Start by creating a new project and selecting the aspect ratio suitable for your social media platform.
2. Import Media: Upload your video clips and other media assets to the platform.
3. Edit Your Video: Use Clipchamp’s intuitive editing tools to trim, add effects, and include text overlays.
4. Customize: Enhance your video with transitions, filters, and music from the library.
5. Preview and Export: Preview your video and make any necessary adjustments before exporting it directly to your social media profiles.

Clipchamp offers both free and paid plans, with the free version providing essential video editing tools. The paid plans unlock advanced features, additional export options, and access to premium stock media.

Conclusion

Creating engaging and visually appealing social media content doesn’t have to be a daunting task. With the help of these online video editing apps, you can elevate your content and make a lasting impression on your audience. Whether you’re a small business owner, a content creator, or simply someone looking to share memorable moments, these tools provide the accessibility and convenience you need to succeed in the world of social media.

From Canva’s user-friendly templates to Kapwing’s speedy editing capabilities, InVideo’s professional-grade features to Clipchamp’s simplicity, there’s an online video editing app for everyone. Explore these platforms, experiment with their features, and watch your social media content reach new heights. With the right tools at your disposal, you’ll be well-equipped to create better social media content that captivates and engages your audience.