How do you tell your customers about your latest offers and promotions? Are there better ways to get them to take notice?
A recent survey by MarketingSherpa has discovered some surprising statistics about the way in which customers prefer to be advertised to. First up, only 8% said they didn’t want to be advertised to at all, and a whopping 54% said they preferred snail mail.
For more enlightening stats take a look at the infographic below from Carlos Monteiro.

Author:
Mark Ford
10 New Year’s Marketing Resolutions to Grow a Small Business Sustainably
Are you struggling to make your marketing efforts deliver steady growth instead of short bursts of activity? Wondering how to build a marketing approach that supports your small business over the long term without constant trial and error? […]
10 Marketing Trends for 2026: What Smart Businesses Will Focus On Next
Are you looking to understand how marketing is shifting in 2026 and what today’s smartest brands are prioritising? Want to know which strategic trends will shape how businesses attract, convert, and retain customers over the next year? […]
How to Build a Marketing Technology Stack That Actually Works Together
Are you trying to figure out how to connect your marketing tools so they actually support each other instead of working in isolation? Want to understand the key steps to building a marketing technology stack that runs smoothly across your entire customer journey? […]






