Are you looking for ways to get your local business noticed online by more nearby customers? Want to know why a Google Business Profile is the key to boosting visibility, trust, and conversions?

You’ll find some Google basics in this infographic.

Here’s a summary of what’s covered:

• 91% of People Read Google Business Profile Reviews Before Contacting a Local Business
• 45% of Businesses Receive Appointment Requests Through Google Business Profile
• 51% of Google Business Profile Profiles Receive More Than 1,000 Views Per Month
• 91% of Local Businesses’ Weekday Calls Can Be Attributed to Their Google Business Profile Page
• 87% of Users Perform a Daily Google Search for Local Businesses
• 65% of Google Users Will Leave a Google Business Profile Review if They Have a Positive Experience
• “Near Me” Google Maps Searches Have Increased 900% in the Past 24 Months
• Google Business Profile Views and Metrics Contribute to 75% of a Local Business’s Monthly Exposure Online

Check out the post below for more.

 

If you’re a local business trying to attract nearby customers, a Google Business Profile (GBP) is no longer optional—it’s essential. With search behaviours increasingly focused on location and immediacy, your GBP acts as your digital storefront on Google Search and Maps. It gives customers instant access to your services, reviews, contact details, and directions—right at the moment they’re ready to act.

In this post, we’ll explore the key reasons why a Google Business Profile should be at the centre of your local marketing strategy. From customer reviews to mobile searches, every section is backed by data to show how GBP can drive more visibility, calls, and conversions for your business.

91% of People Read Google Business Profile Reviews Before Contacting a Local Business

Before picking up the phone or walking through your doors, the vast majority of customers want to know what others think. Reviews play a pivotal role in building trust, and your Google Business Profile is where most people go to read them. A well-maintained review section can be the deciding factor between gaining a customer or losing them to a competitor.

• Encourage satisfied customers to leave a review after every positive interaction.
• Respond to all reviews—good or bad—to show you value customer feedback.
• Use review snippets in marketing materials and on your website.
• Monitor trends in reviews to identify and resolve recurring service issues.

45% of Businesses Receive Appointment Requests Through Google Business Profile

It’s not just about visibility—your Google profile can drive real actions, such as bookings or appointments. Nearly half of businesses with a GBP receive appointment requests directly from it. That’s a major opportunity to turn online interest into in-person revenue.

• Enable the appointment booking feature through your GBP dashboard.
• Link to an easy-to-use booking system that works on mobile devices.
• Add detailed service information so customers know exactly what to expect.
• Keep your availability updated to avoid confusion or missed opportunities.

51% of Google Business Profile Profiles Receive More Than 1,000 Views Per Month

Your GBP isn’t a static listing—it’s a high-traffic platform. Over half of businesses receive more than 1,000 monthly views on their profile, demonstrating just how powerful it can be for driving visibility. With smart optimisation, your profile can become your top-performing online asset.

• Add professional photos to increase engagement and credibility.
• Use keywords naturally in your business description to help Google categorise you.
• Update your profile regularly with news, promotions, or seasonal offers.
• Track performance using Google’s built-in insights dashboard.

91% of Local Businesses’ Weekday Calls Can Be Attributed to Their Google Business Profile Page

People searching during the week are often ready to take action—and they’re using your Google profile to do it. A massive 91% of local business calls on weekdays come from GBP listings. If your profile is missing or incomplete, you’re likely missing those calls too.

• Make sure your phone number is accurate and clickable for mobile users.
• Use the business hours field to reflect your actual weekday availability.
• Test your call tracking setup to monitor the performance of phone leads.
• Add call-to-action buttons like “Call Now” to drive instant engagement.

87% of Users Perform a Daily Google Search for Local Businesses

Google is the default place people go to find local services, with nearly 9 out of 10 users conducting daily searches. Whether they’re looking for a nearby café, a plumber, or a yoga studio, they’ll find options through Google—and your profile needs to be one of them.

• Claim and verify your Google Business Profile to get listed in search results.
• Complete every field, including service areas, attributes, and business category.
• Add frequently asked questions to anticipate customer concerns.
• Monitor competitor profiles to stay ahead of trends and updates.

65% of Google Users Will Leave a Google Business Profile Review if They Have a Positive Experience

Word-of-mouth has gone digital, and Google reviews are now the default space for happy customers to share feedback. If 65% of users are willing to leave a review after a good experience, you need to make it easy and appealing for them to do so.

• Ask customers in person, via email, or SMS to leave a review.
• Provide a direct link to your review page to simplify the process.
• Thank reviewers publicly to acknowledge their effort and boost engagement.
• Use signage in-store or on printed materials to prompt reviews at the point of sale.

“Near Me” Google Maps Searches Have Increased 900% in the Past 24 Months

Local search has exploded, with “near me” queries growing by a staggering 900% over two years. These searches are highly intent-driven—people want immediate answers about what’s nearby. Your GBP ensures your business shows up exactly when and where it matters most.

• Include geo-specific keywords in your profile and posts (e.g. “accountant in [town]”).
• Add your address and verify your map pin location for accuracy.
• Use the “opening hours” field to show when you’re available for walk-ins.
• Post regularly to stay active and relevant in the local pack results.

Google Business Profile Views and Metrics Contribute to 75% of a Local Business’s Monthly Exposure Online

Most of your local online exposure comes through your Google Business Profile—not your website, not social media. Around 75% of visibility is generated from your GBP alone, making it the cornerstone of your digital presence.

• Use posts to highlight new products, updates, or time-sensitive deals.
• Upload images and videos that reflect your brand and services.
• Monitor metrics such as clicks, direction requests, and website visits.
• Use insights to inform your wider marketing and SEO strategies.

Conclusion

A Google Business Profile is no longer just a nice-to-have—it’s an essential asset for any local business that wants to thrive in a digital-first world. From reviews and calls to search visibility and bookings, your GBP bridges the gap between online discovery and real-world action.

By investing a little time into setting up and regularly updating your profile, you unlock a steady stream of customers who are actively searching for what you offer. In an age where convenience and trust are everything, a strong Google Business Profile gives you both—and keeps you ahead of the competition.