Are you creating content as part of your online marketing strategy? Are you making the most of email to ensure your content gets read and shared?

If you’re just sending out blog posts and hoping you’ll get results you could be setting yourself up for failure. Take the time to build an email list and then use that list effectively to ensure all new content gets read and shared.

For some guidance in using email as part of your content marketing strategy take a look at this infographic from Newzful.

 

Email marketing has been a staple in the digital marketing toolkit for years. It’s a powerful tool for reaching your audience directly, but its potential extends far beyond just sending newsletters or promotions. When strategically integrated into your content marketing strategy, email can supercharge your efforts, helping you engage your audience, drive traffic, and build lasting relationships. In this blog post, we’ll explore more than 20 tips to help you make the most of email in your content marketing strategy.

1. Segment Your Email List

Before diving into content marketing via email, ensure your email list is properly segmented. Segmenting your list allows you to send targeted content to specific groups within your audience, increasing relevance and engagement.

2. Personalization is Key

Make use of personalization tokens in your email marketing software to address subscribers by name. Tailor your email content to their interests, behaviors, and preferences whenever possible.

3. Create an Engaging Welcome Email Series

When someone subscribes to your email list, set up a series of welcome emails. These emails can introduce your brand, showcase your best content, and encourage subscribers to connect with your social media profiles.

4. Leverage Automation

Use marketing automation tools to send relevant content at the right time. For example, trigger emails based on user behavior, such as abandoned carts or content downloads.

5. Optimize for Mobile

Ensure that your emails are mobile-responsive. A significant portion of email opens occur on mobile devices, so your content should look great and function well on smaller screens.

6. Craft Attention-Grabbing Subject Lines

Your subject lines should be captivating and relevant to your content. A well-crafted subject line can significantly impact open rates.

7. Provide Value in Every Email

Every email you send should offer value to your subscribers. Whether it’s educational content, exclusive offers, or entertainment, make sure your emails are worth opening.

8. Include a Clear Call-to-Action (CTA)

Every email should have a clear CTA that guides subscribers on what to do next. Whether it’s reading a blog post, downloading an ebook, or making a purchase, the CTA should be prominent and persuasive.

9. A/B Test Your Emails

Regularly A/B test different elements of your emails, such as subject lines, CTAs, and email design, to determine what resonates best with your audience.

10. Tell a Story

Storytelling is a powerful way to engage your audience. Use storytelling techniques in your emails to create a connection with your subscribers.

11. Educational Email Series

Create an email series that educates your subscribers on topics relevant to your industry. This positions you as an authority and keeps subscribers engaged over time.

12. Repurpose Blog Content

Your blog is a goldmine of content. Repurpose your blog posts into email newsletters, offering a teaser and a link to read the full article.

13. Exclusive Email Content

Offer exclusive content to your email subscribers. This could be in the form of downloadable resources, early access to articles, or VIP discounts.

14. Use Visuals Wisely

Incorporate eye-catching visuals in your emails, but ensure they don’t overshadow your message. Visuals should enhance your content, not distract from it.

15. Engage with User-Generated Content

Encourage subscribers to share their experiences with your products or services and feature these stories in your emails. This builds social proof and authenticity.

16. Highlight User Reviews and Testimonials

Include customer reviews and testimonials in your emails to showcase the value and quality of your offerings.

17. Create Interactive Emails

Experiment with interactive email elements like polls, surveys, and quizzes to boost engagement and gather valuable data.

18. Send Abandoned Cart Emails

If you have an e-commerce component to your content marketing strategy, sending abandoned cart emails with personalized product recommendations can recover lost sales.

19. Segment by Engagement Level

Segment your subscribers based on their engagement levels with your emails. Tailor your messaging and frequency accordingly to re-engage inactive subscribers.

20. Utilize Social Proof

Highlight the number of subscribers, social media followers, or customers you have in your emails to build credibility and trust.

21. Leverage User Behavior Data

Analyze user behavior data to send highly relevant content. For instance, if a subscriber frequently reads articles on a specific topic, send them more of that content.

22. Email Signature Promotion

Include links to your latest blog posts or content offers in your email signature to promote your content with every email you send.

23. Cross-Promote on Social Media

Promote your email content on your social media channels to reach a wider audience and encourage followers to subscribe.

24. Host Webinars and Promote via Email

Webinars are excellent content marketing tools. Promote them via email and follow up with recordings and additional resources.

25. Feedback and Surveys

Gather feedback from your subscribers through surveys or feedback emails. Use this data to improve your content strategy and tailor your emails.

26. Monitor and Analyze Metrics

Regularly review email performance metrics such as open rates, click-through rates, and conversion rates. Use these insights to refine your email content strategy.

27. Aim for Consistency

Consistency is key in email marketing. Establish a regular sending schedule, so your subscribers know when to expect your emails.

28. Experiment with Timing

Test different days and times for sending your emails to find the optimal schedule for your audience.

29. Segment by Purchase History

If applicable, segment your email list based on purchase history. Send product recommendations and related content to customers based on their past purchases.

30. Nurture Leads with Drip Campaigns

Create drip email campaigns to nurture leads over time. Gradually introduce them to your content and products.

31. Monitor Deliverability

Keep an eye on your email deliverability to ensure your emails are reaching subscribers’ inboxes and not ending up in spam folders.

32. Build Trust and Credibility

Consistently provide high-quality content and value in your emails to build trust and credibility with your audience.

33. Optimize for Conversions

Ultimately, your email content should drive conversions. Whether it’s signing up for a webinar, making a purchase, or sharing your content, optimize your emails to achieve your desired outcomes.

34. Stay Compliant with Regulations

Ensure your email marketing practices comply with relevant regulations, such as the CAN-SPAM Act or GDPR, to avoid legal issues.

35. Regularly Clean Your Email List

Periodically remove inactive or unengaged subscribers from your list to maintain a healthy sender reputation.

36. Test Email Rendering

Test how your emails render on various email clients to ensure a consistent and appealing appearance.

37. Monitor Email Deliverability

Regularly check your email deliverability metrics and take action to address any issues that may arise.

38. Collaborate with Influencers

Partner with influencers in your niche to promote your content via email. Influencers can introduce your brand to their engaged audience.

39. Create Scannable Content

Most readers skim emails, so make your content scannable with concise paragraphs, headings, and bullet points.

40. Encourage Sharing

Include social sharing buttons in your emails to encourage subscribers to share your content with their networks.

41. Test and Optimize Landing Pages

When your email directs readers to a landing page, ensure the page is optimized for conversions. Test different landing page designs and content to maximize results.

42. Build a Community

Foster a sense of community among your subscribers. Encourage discussions, feedback, and user-generated content.

43. Reward Loyalty

Offer loyalty rewards to long-term subscribers, such as exclusive content or discounts.

44. Use Data to Personalize

Leverage data and analytics to continually refine your email content strategy. Personalization should evolve based on subscriber behavior and preferences.

45. Retargeting Emails

Implement retargeting email campaigns for website visitors who didn’t convert. Remind them of your value proposition and encourage them to take action.

46. Leverage Holidays and Special Events

Incorporate holidays and special events into your email content calendar. Create themed content and promotions to capitalize on seasonal opportunities.

47. Test Different Content Types

Experiment with various content types in your emails, such as videos, infographics, and podcasts, to see what resonates best with your audience.

48. Use Social Proof in Subject Lines

Include social proof elements like numbers or testimonials in your email subject lines to increase open rates.

49. Leverage User-Generated Content in Email Campaigns

Feature user-generated content in your email campaigns to showcase the authentic experiences of your customers.

50. Continuous Learning and Adaptation

Stay updated with the latest email marketing trends and technologies. Email marketing is constantly evolving, and staying ahead of the curve is crucial.

Incorporating email into your content marketing strategy can lead to significant improvements in audience engagement, traffic, and conversions. Remember that email marketing is not just about sending messages; it’s about nurturing relationships and providing value. By following these tips and continually refining your approach, you can supercharge your content marketing strategy and achieve outstanding results.