Did you know that video is responsible for 50% of all mobile traffic? Or that 78% of people watch videos online every week?

With such a large and captivated audience online video provides a massive opportunity for you to get your content and brand message in front of more people. If you have the time and budget video should be on your list of things to get started with.

Still need convincing? Take a look at the stats in this infographic from HighQ.

 

In today’s digital age, the power of video marketing cannot be overstated. Video has become a dominant force in the world of online content, and it continues to gain momentum. If you’re still on the fence about incorporating video into your marketing strategy, these 25 compelling statistics will make it clear why you should embrace this medium.

1. Video Consumption Is Soaring

1.1. Over 85% of internet users in the United States watch online video content monthly, and 54% of consumers want to see more video content from brands they support.

1.2. YouTube, the largest video-sharing platform, boasts over 2 billion logged-in monthly users, making it the second-largest search engine after Google.

1.3. The average person will spend 100 minutes each day watching online videos in 2023, according to Cisco’s Annual Internet Report.

2. High Engagement Levels

2.1. Videos generate 1,200% more shares on social media than text and images combined, indicating that they are more likely to go viral and reach a wider audience.

2.2. Including a video on your landing page can increase conversion rates by up to 80%, according to EyeView Digital.

2.3. Posts with videos on social media platforms receive 48% more views than those without.

3. Video-First Social Media

3.1. TikTok, the short-form video platform, reached over 1 billion monthly active users in 2022, highlighting the growing preference for video-first content.

3.2. Instagram Stories, a feature heavily reliant on video, has more than 500 million daily active users.

3.3. Facebook Live videos receive 10 times more comments from viewers than regular videos, promoting real-time engagement.

4. SEO Benefits

4.1. Websites with videos are 53 times more likely to reach the front page of Google search results compared to text-only sites.

4.2. Google owns YouTube, and videos are 50 times more likely to appear on the first page of search results when properly optimized.

4.3. Including video in email marketing can increase click-through rates by up to 300%, according to HubSpot.

5. Mobile Video Dominance

5.1. Mobile video consumption rises by 100% every year, making it crucial to optimize video content for mobile viewers.

5.2. 75% of video views occur on mobile devices, making it essential for marketers to prioritize mobile-friendly video content.

6. Video Boosts Brand Awareness

6.1. 80% of consumers recall a video ad they watched in the past 30 days, highlighting the long-lasting impact of video on brand awareness.

6.2. A study by Animoto found that 93% of businesses acquire new customers through video marketing.

7. E-commerce and Video

7.1. Videos increase the likelihood of a product purchase by 144%, as consumers gain a better understanding of products through video demonstrations.

7.2. 84% of consumers have been convinced to buy a product or service after watching a brand’s video.

8. Video Email Marketing

8.1. Including the word “video” in an email subject line can increase open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%.

9. User-Generated Content (UGC)

9.1. 85% of consumers find UGC more influential than brand-generated content, making user-generated video content a powerful tool for building trust.

9.2. Sharing user-generated videos on social media can increase engagement and trust among your audience.

10. Live Streaming Is Thriving

10.1. Live video streaming increased by 93% in 2020, with 80% of consumers preferring to watch live videos from brands over reading a blog.

10.2. Platforms like Twitch and YouTube Live have seen exponential growth, providing businesses with new avenues for reaching their audience.

11. Social Video Ads Are Effective

11.1. Social media video ads have an average click-through rate (CTR) of 1.84%, the highest CTR of all digital ad formats.

11.2. Video ads on LinkedIn have a 50% view-through rate, demonstrating the effectiveness of video in the B2B space.

12. Video for Explainer Purposes

12.1. 97% of businesses use video to explain their products or services, helping customers understand complex concepts in a simple and engaging way.

12.2. 96% of people have watched an explainer video to learn more about a product or service.

13. Emotional Impact of Video

13.1. Videos have a powerful emotional impact on viewers, making them more likely to share content that elicits strong emotions like happiness, sadness, or anger.

13.2. Emotional connection leads to customer loyalty, with 57% of consumers stating they are more likely to be loyal to brands that make them feel emotionally connected.

14. Video in Email Campaigns

14.1. Video emails can lead to a 200-300% increase in click-through rates, making them a valuable tool for email marketing campaigns.

15. Video and Social Sharing

15.1. Social media videos generate 1200% more shares than text and images combined, emphasizing their potential for virality and exposure.

16. Video for Mobile Users

16.1. Mobile video consumption increases by 100% every year, highlighting the importance of mobile-friendly video content.

17. Video and Brand Recall

17.1. 80% of consumers remember a video ad they’ve watched in the past 30 days, demonstrating the lasting impact of video on brand recall.

18. Video’s Role in the Sales Funnel

18.1. Video content plays a vital role in every stage of the sales funnel, from building awareness to nurturing leads and closing sales.

19. Video and Social Media Engagement

19.1. Posts with videos on social media platforms receive 48% more views than those without, leading to increased engagement.

20. Video and SEO

20.1. Websites with video content are 53 times more likely to rank on the first page of Google search results, enhancing their visibility.

21. User-Generated Video Content

21.1. User-generated video content is seen as more authentic and trustworthy by 85% of consumers, making it a valuable asset for building credibility.

22. Live Streaming’s Popularity

22.1. Live video streaming grew by 93% in 2020, with 80% of consumers preferring live videos from brands over blog content.

23. Social Video Ads

23.1. Social media video ads have the highest click-through rate (CTR) of all digital ad formats, at 1.84%.

24. Video for Product Demonstrations

24.1. Videos increase the likelihood of product purchases by 144%, as consumers appreciate seeing products in action.

25. Emotional Impact of Video

25.1. Videos have a profound emotional impact on viewers, leading to increased sharing and customer loyalty.

In conclusion, the statistics speak for themselves: video marketing is no longer an option but a necessity for any successful marketing strategy. Whether you’re aiming to boost brand awareness, engage your audience, increase conversions, or improve your search engine ranking, video should be an integral part of your marketing toolbox.