Do you struggle to generate engagement on your social media posts? Want to know the types of content your followers want to see?

In the ever-evolving landscape of social media, creating content that resonates with your audience and encourages sharing is the holy grail of digital marketing. When your followers share your content, it extends your reach, builds brand awareness, and fosters engagement.

But what kind of social media content is most likely to be shared? In this blog post, we’ll explore five types of content that your followers will love to share.

Next Day Flyers share 5 types of content guaranteed to increase social shares rate in this infographic.

 

1. Inspirational Quotes and Messages

Inspirational content has a universal appeal. People love to be inspired, motivated, and uplifted. Sharing inspirational quotes and messages on your social media profiles can be a powerful way to connect with your audience. Here’s why it works:

Emotional Connection: Inspirational quotes often tap into universal emotions, such as hope, perseverance, and happiness. When people resonate with these emotions, they are more likely to share the content.

Shareable Graphics: Pairing an inspirational quote with eye-catching graphics or images makes the content visually appealing. Memorable visuals are more likely to be shared on social media platforms.

Personal Relevance: Inspirational content can be highly relatable. If your content speaks to the challenges or aspirations of your target audience, they’ll be more inclined to share it with their followers.

To create shareable inspirational content:

• Research popular quotes within your niche or industry.
• Use high-quality visuals or create custom graphics.
• Maintain a consistent posting schedule for such content.

2. Educational and How-to Content

People love to learn new things and improve their skills. Educational content, including how-to guides, tutorials, and informative articles, is highly shareable. Here’s why it works:

Value Addition: When you provide valuable information that helps your audience solve a problem or learn something new, they’re more likely to share it with their friends and followers.

Establishing Authority: Creating educational content showcases your expertise and authority in your niche. This can enhance your brand’s credibility and encourage sharing.

Practicality: Content that offers practical solutions or actionable advice is more likely to be shared because it directly benefits the audience.

To create shareable educational content:

• Identify common pain points or questions within your target audience.
• Create step-by-step guides, tutorials, or how-to videos.
• Encourage engagement by asking questions or inviting feedback.

3. User-Generated Content (UGC)

User-generated content is any content that is created by your customers or followers and shared on social media. UGC can be a goldmine for increasing engagement and expanding your reach. Here’s why it’s effective:

Authenticity: UGC is seen as more authentic and trustworthy because it comes from real customers or fans of your brand.

Community Building: Encouraging your followers to create and share content related to your products or services fosters a sense of community and loyalty.

Social Proof: When others see their peers using and enjoying your products or services, it can serve as powerful social proof and encourage them to do the same.

To encourage user-generated content:

• Create branded hashtags and ask your followers to use them.
• Run contests or giveaways that require participants to create and share content.
• Feature UGC on your social media profiles to show appreciation for your customers.

4. Storytelling and Personal Narratives

Humans are naturally drawn to stories. Stories have the power to evoke emotions, create connections, and drive engagement. Sharing personal narratives and storytelling content can be a game-changer for your social media strategy. Here’s why it’s effective:

Emotional Engagement: Stories can tap into a wide range of emotions, from joy and humor to empathy and nostalgia. When people connect emotionally with your content, they’re more likely to share it.

Relatability: Personal stories that resonate with your audience’s experiences can make them feel understood and valued, fostering a deeper connection.

Memorability: Well-told stories are memorable. When people remember your content, they’re more likely to share it with others.

To create shareable storytelling content:

• Identify key stories or experiences that align with your brand’s values and message.
• Use multimedia elements like images or videos to enhance your storytelling.
• Keep your stories concise and focused on a central message or lesson.

5. Interactive and Entertaining Content

Social media users are often looking for a break from their daily routines and a bit of entertainment. Interactive and entertaining content can provide just that and encourage sharing. Here’s why it works:

Engagement: Interactive content, such as polls, quizzes, and challenges, invites your audience to actively participate. Engagement is a key factor in content sharing.

Viral Potential: Entertaining content, such as funny videos, memes, or playful challenges, has a higher likelihood of going viral, reaching a broader audience.

Share for Fun: People often share entertaining content simply because it’s enjoyable and fun. It’s a way for them to spread joy to their friends and followers.

To create shareable interactive and entertaining content:

• Experiment with various formats like polls, quizzes, and live streams.
• Keep your content light-hearted and aligned with your brand’s personality.
• Pay attention to current trends and pop culture to stay relevant and relatable.

Conclusion

Creating social media content that your followers will love to share requires a combination of strategy, creativity, and understanding your audience. By tapping into the power of inspirational messages, educational content, user-generated content, storytelling, and interactive/entertaining posts, you can significantly increase the reach and impact of your social media marketing efforts.

Remember that consistency is key. Regularly producing shareable content that resonates with your audience can help you build a strong online community and boost your brand’s presence on social media platforms. So, start crafting content that your followers will not only love but eagerly share with their networks, and watch your social media presence flourish.