Do you want to create a more targeted social media marketing strategy? Want to better understand usage of each social network?

In the ever-evolving landscape of social media marketing, staying ahead of the curve is essential for success. The year 2017 brought about significant changes in the way businesses approached their social media strategies. To help you navigate this dynamic environment, we’ve compiled 50 essential statistics to guide your social media marketing strategy in 2017.

Personal Money Service share the stats you need to know in this infographic.

1. Global Social Media Usage
   • In 2017, there were 2.8 billion global social media users, with Facebook being the dominant platform, boasting 2.07 billion monthly active users.
2. Mobile Dominance
   • Mobile devices accounted for 80% of social media usage, emphasizing the importance of mobile-friendly content.
3. Visual Content Rules
   • Tweets with images received 150% more retweets and 18% more clicks than text-only tweets.
4. Video is King
   • Video content on social media grew rapidly, with Facebook Live videos receiving 10 times more comments from users.
5. Facebook Engagement
   • On Facebook, posts with images had an engagement rate 2.3 times higher than those without images.
6. Instagram’s Growth
   • Instagram reached 800 million monthly users in 2017, making it a critical platform for businesses.
7. Snapchat’s Appeal
   • Snapchat had 166 million daily active users, primarily in the 18-34 age group.
8. LinkedIn for B2B
   • LinkedIn was the preferred platform for B2B marketers, with 79% choosing it for content distribution.
9. Twitter Character Limit
   • Twitter increased its character limit to 280, enabling more comprehensive content sharing.
10. Social Media Advertising
    • In 2017, businesses spent $36 billion on social media advertising, with a projected growth rate of 16% annually.
11. Paid Advertising vs. Organic Reach
    • Organic reach on Facebook declined, making paid advertising a crucial component of a successful strategy.
12. Facebook’s Ad Revenue
    • Facebook accounted for 23% of total U.S. digital ad spending in 2017.
13. Influencer Marketing Effectiveness
    • 94% of marketers found influencer marketing effective for their brand.
14. User-Generated Content
    • User-generated content had a 4.5% higher conversion rate compared to brand-generated content.
15. Social Media Customer Service
    • 71% of consumers who have had a positive social media service experience are likely to recommend the brand to others.
16. Content Calendar Usage
    • 63% of businesses reported using a content calendar to plan their social media posts.
17. Time Spent on Social Media
    • Users spent an average of 135 minutes per day on social media platforms.
18. Facebook’s Ad Targeting
    • Facebook’s detailed ad targeting options allowed advertisers to reach highly specific audiences.
19. Twitter’s Real-Time Engagement
    • Twitter users appreciated real-time engagement, with 67% of them expecting a response from brands within an hour.
20. Instagram Stories
    • Instagram Stories gained popularity, with 250 million daily active users.
21. LinkedIn Publishing
    • LinkedIn’s publishing platform saw 100,000 articles published weekly.
22. Social Media ROI
    • 73% of marketers reported that social media marketing was somewhat or very effective for their business.
23. Facebook Video
    • Facebook video posts averaged 135% more organic reach than photo posts.
24. Twitter and Customer Service
    • 85% of small and medium-sized businesses provided customer service on Twitter.
25. Social Media Listening
    • 84% of social marketers used social listening tools to monitor conversations about their brand.
26. Instagram Engagement Rate
    • Instagram’s engagement rate was 58 times higher per follower than Facebook.
27. Snapchat Advertising
    • Snapchat’s advertising revenue reached $770 million in 2017, up from $404 million in 2016.
28. LinkedIn Lead Generation
    • LinkedIn was 277% more effective for lead generation compared to Facebook and Twitter.
29. Facebook Messenger Marketing
    • 100,000 monthly active bots were available on Facebook Messenger, providing businesses with a new channel for customer engagement.
30. Instagram’s Business Tools
    • Instagram introduced business tools, including analytics and promoted posts, to help businesses succeed.
31. Twitter’s Customer Feedback
    • 54% of customers on Twitter used the platform to voice their complaints or issues with brands.
32. Facebook’s Algorithm Changes
    • Facebook’s algorithm favored content from friends and family, reducing the organic reach of brand content.
33. Social Media and SEO
    • Social signals were a ranking factor for Google, emphasizing the importance of social media in SEO strategies.
34. LinkedIn’s Sponsored Content
    • LinkedIn’s sponsored content saw a 20% increase in click-through rates.
35. Facebook and Instagram Stories Ads
    • Facebook and Instagram introduced Stories ads, providing a new advertising opportunity for businesses.
36. Snapchat’s Young User Base
    • 41% of 18-34-year-olds in the United States used Snapchat daily.
37. LinkedIn’s Engagement Rate
    • LinkedIn had an engagement rate of 0.054%, higher than Twitter and Facebook.
38. Social Media Crisis Management
    • 76% of businesses had a social media crisis plan in place.
39. Twitter and Real-Time Marketing
    • Brands leveraged real-time marketing on Twitter, capitalizing on trending topics and events.
40. Facebook’s Ad Relevance Score
    • Facebook introduced the Ad Relevance Score, helping advertisers gauge the effectiveness of their ads.
41. Instagram’s Shopping Feature
    • Instagram introduced a shopping feature, allowing users to purchase products directly from the platform.
42. Snapchat’s Discover Feature
    • Snapchat’s Discover feature reached 60% of 13-34-year-olds in the United States.
43. LinkedIn’s Sponsored InMail
    • LinkedIn’s Sponsored InMail had a 52% open rate, making it a valuable tool for B2B marketers.
44. Social Media and E-commerce
    • Social media influenced the purchase decisions of 74% of consumers.
45. Facebook Live Engagement
    • Facebook Live videos received 10 times more comments from users compared to regular videos.
46. Instagram’s Algorithm
    • Instagram’s algorithm showed posts based on user engagement, making it crucial to create engaging content.
47. Snapchat and Augmented Reality
    • Snapchat introduced augmented reality filters, providing interactive and engaging content options.
48. LinkedIn Video
    • LinkedIn introduced video sharing, offering businesses another way to connect with their audience.
49. Twitter’s Promoted Trends
    • Promoted Trends on Twitter cost up to $200,000 per day.
50. Social Media Trends
    • Emerging trends in 2017 included live streaming, chatbots for customer service, and augmented reality marketing.

Conclusion

In 2017, the social media landscape continued to evolve, presenting both opportunities and challenges for businesses. With billions of users on various platforms, social media remained a powerful tool for brand promotion, customer engagement, and lead generation. However, changing algorithms, the rise of video content, and the need for mobile optimization demanded a flexible and data-driven approach to social media marketing.

These 50 essential statistics provide a snapshot of the social media landscape in 2017, serving as a valuable resource for businesses looking to refine their strategies and stay ahead of the competition. By understanding the trends and insights of that year, you can make informed decisions and create a robust social media marketing strategy that aligns with your business goals.

Remember that while these statistics offer valuable insights, the social media landscape is continually evolving. It’s essential to stay up-to-date with the latest trends and adapt your strategies accordingly to maintain a strong presence and effectively engage with your audience in the ever-changing world of social media marketing.