Do you know how to create enticing website buttons? Are your call-to-action’s making people click on them?

A website button or ‘call-to-action’ is a great way to direct your customers to the places you need them to go, whether it be a sales page or just to subscribe to a blog. So these buttons need to be eye catching to make your customer want to click them, otherwise you could be missing out.

To help you grab your viewers’ attention and give them something they want to click, Cloud.IQ have provided you with this easy to understand infographic.

 

In the digital age, websites have become the primary medium through which businesses interact with their customers. Whether you’re running an e-commerce store, a blog, or a corporate website, one thing remains constant: the importance of website buttons. These clickable elements are the gateway to conversions, and their design can make or break your online success. In this blog post, we’ll delve into 8 tips to help you create enticing website buttons that compel people to click on them.

1. Clarity is Key

The first rule of creating an enticing website button is to ensure clarity in design and messaging. Users should instantly understand what the button does and why they should click on it. To achieve this:

• Use Clear Text: The text on your button should be concise and action-oriented. For instance, “Buy Now,” “Sign Up,” or “Learn More” clearly convey the button’s purpose.
• Contrasting Colors: Make sure the button stands out from the background by using contrasting colors. High contrast makes it easier for users to identify the button.
• Size Matters: Ensure the button is large enough to be easily clickable without overwhelming the page. A button that’s too small can frustrate users.
• Whitespace: Provide enough space around the button to prevent accidental clicks. Adequate whitespace enhances the button’s visibility.

2. Choose the Right Colors

Color psychology plays a significant role in web design. Colors can evoke emotions and influence user behavior. When selecting colors for your website buttons:

• Use Brand Colors: Incorporate your brand’s primary colors to maintain consistency and reinforce brand identity.
• Contrasting Color: As mentioned earlier, use contrasting colors to make the button pop. The contrast should be strong enough to catch the user’s eye.
• Consider Action Colors: Certain colors are associated with specific actions. For example, red often signifies urgency or danger, while green suggests safety or approval. Choose colors that align with your button’s purpose.

3. Be Mindful of Typography

Typography is another critical aspect of button design. The text on the button should be easily readable, even at a glance. Here’s how to approach typography:

• Font Size: Use a font size that’s large enough to read comfortably, but not so large that it overwhelms the button. A font size between 16-20 pixels is typically a good starting point.
• Font Style: Choose a clean and easily legible font style. Sans-serif fonts like Arial or Helvetica are often a safe choice for web buttons.
• Text Color: Ensure that the text color contrasts well with the button’s background. White text on a dark button or vice versa is a common choice.

4. Add Visual Cues

Visual cues can guide users’ eyes toward the button and encourage them to click. Here are some effective visual cues to consider:

• Arrows: Incorporating an arrow pointing towards the button can subtly direct users’ attention.
• Icons: Depending on the button’s purpose, you can include relevant icons to enhance comprehension. For example, a shopping cart icon for a “Buy Now” button.
• Hover Effects: Implement hover effects like a change in color or a slight animation to indicate interactivity.

5. Optimize for Mobile

With the increasing use of smartphones, it’s crucial to ensure that your buttons are mobile-friendly. Here’s how to optimize for mobile:

• Responsive Design: Use responsive web design techniques to adapt button sizes and layouts for various screen sizes.
• Touch-Friendly: Ensure that buttons are large enough to be easily tapped on touch screens. A minimum touch target size of 48×48 pixels is recommended.
• Mobile-First Approach: Consider designing for mobile devices first and then scaling up for larger screens. This approach ensures a better user experience on smaller screens.

6. A/B Testing

Creating the perfect button often requires experimentation. A/B testing is a valuable technique to determine which button design performs best. Here’s how to do it:

• Create Variations: Design multiple versions of your button with different colors, text, or styles.
• Split Traffic: Divide your website traffic into two or more groups, with each group seeing a different button version.
• Analyze Results: Monitor the click-through rates (CTR) for each button variation. The one with the highest CTR is the winner.
• Iterate: Based on the results, make iterative improvements to your button design to continually optimize its performance.

7. Consistency Across the Website

Consistency is crucial for creating a cohesive user experience. Make sure your buttons follow a consistent design pattern across your website:

• Button Style: Maintain a uniform style for all buttons, including size, color, and shape.
• Placement: Buttons should be strategically placed so users can easily find them. Common locations include the top navigation menu, within content, and at the end of forms.
• Language: Use consistent language on buttons throughout your site. For instance, if you use “Sign Up” on one page, avoid using “Register” or “Join” on another.

8. Test Accessibility

Accessibility is often overlooked but is a critical aspect of web design. Ensure that your buttons are accessible to all users, including those with disabilities:

• Alt Text: Add descriptive alt text to button images for screen readers.
• Keyboard Navigation: Ensure that users can navigate to and activate buttons using keyboard controls.
• Color Contrast: Check that your button text and background colors meet accessibility standards for contrast.
• Focus States: Implement clear focus states so users can see which button is currently active when navigating with a keyboard.

By following these eight tips, you can create enticing website buttons that not only look great but also drive user engagement and conversions. Remember that button design is not a one-time task; it requires ongoing testing and optimization to meet the evolving needs and preferences of your website visitors. So, go ahead, start designing those buttons that make people click, and watch your website’s performance soar.