Content Marketing

So you want to create your own infographics, you know they can build brand awareness and drive crazy traffic, but how do you actually get started? If you don’t want to utilise the services of a professional infographic designer there are plenty of tools out there that can help you do a decent job. Some [...]

Do you like to keep on top of the latest creative trends? Want to know the types of images and creative material people are using across the world? For those who haven’t heard of them before, Shutterstock are one the largest stock image databases out there – and they have just released their annual report [...]

Are you new to the world of blogging? Need some help writing and promoting your posts? According to stats 77% of internet users read blog posts and 23% of internet usage is spent reading blog posts. Those are big numbers, and they represent a massive business opportunity for those who get it right. To help [...]

Do you provide services for businesses or consumers? Want to know how to tailor your content strategy for each? For many businesses you are either B2B or B2C, but here at RWD we actually consider ourselves as both. Some of our clients are established businesses wanting a website redesign whilst the majority are consumers working [...]

Do you plan to invest in your content marketing strategy in 2016? Want to know what changes to expect this year? 2016 is expected to be a big year for content marketing adoption and investment. As more businesses generate success using content more business owners and marketing teams want a piece of the action. Curata [...]

Is one of your New Year’s resolutions to take up blogging? Want to know how to structure a perfectly optimised post? From writing a captivating headline through to a conclusion and call to action, there are many parts of a blog post to consider before you start. Make sure you know what your readers expect [...]

So you’ve got a business blog, you publish posts as and when you can, but why the hell is nobody reading or sharing them? Blog posts fail to get noticed usually because the content isn’t useful or entertaining to the reader. There’s so much content doing the rounds on the web, if yours doesn’t stand [...]

Do you write your own website or blog content? Do you find you get confused with your spelling, punctuation and grammar? If you didn’t listen in those English language lessons you may have missed the “Me, Myself and I” or “They’re, There and Their” lectures? If those simple mistakes crop up on your website or [...]

Are you looking for ways to expand your blog reach? Have you considered how guest blogging can help? Simply put, guest blogging means writing as a guest on another blog. It may have been denounced by Google as an SEO / link building technique, but that doesn’t mean it can’t be effective for generating traffic [...]

Would you like to become more a more creative person? Want to learn how to draw inspiration and come up with great ideas? Creativity and imagination can mean the difference between your business standing out from your competition or getting lost in the noise. Whilst some people are naturally more creative it is a skill [...]

Do you create roundup posts for your blog readers? Want to know how to structure them to get more views and shares? With our attention spans falling roundup and list posts are very popular amongst online users. They can be scanned quickly and easily and usually provide actionable bites of information for a relatively small [...]

Are your followers growing tired of your boring marketing posts? Want to liven your strategy up with videos that make you stand out? Video is one of the fastest growing marketing mediums, expected to account for 80% of global internet traffic by 2018 (Up from 64% in 2014).  It’s certainly one of the areas we [...]

What emotions does your content evoke upon your followers and readers? Do those emotions leave them feeling compelled to share your content with others? According to research the five most shared emotional responses are amusement, interest, surprise, happiness and delight – and emotional marketing messages are two times more effective than promotional messages. So time [...]

Do you find your visitor’s average time on your blog is very low? Are your blog intros not doing enough to keep readers scrolling down the page? You may have captivated people with a great title, but if the intro to your post doesn’t do enough to keep them reading you will find a big [...]

Have you heard of visual user generated content (UGC)? Are you aware just how much it can benefit your business? For those who haven’t heard of it before, visual UGC refers to visual content created by your customers and social media followers. As consumers trust what other people think about a service, UGC can act [...]

So you’ve taken the time to write a blog post, you’ve included a nice easy question at the end of it, but nobody has left a comment and initiated conversation? Whilst many blogs (like us) disable the comments feature due to uncontrollable waves of spam they can provide a great way to engage with your [...]

Do you want to improve the quality of the infographics you create?  Want more people to share and link to your work? Infographics are a great way of showing the world (especially Google) that you’re an expert in your field, but only if the design is of a sufficient standard. Graphics that are hard to [...]

Do you optimise your blog posts before you hit the publish button? Want a handy checklist to follow to ensure you don’t miss anything important out? From writing a catchy and click-worthy title that includes your target keywords, to properly formatting your text and image alt tags, there are a number of easy to implement [...]