Content Marketing

So you want to start a blog, you keep reading that it is an essential marketing strategy, but you’re wondering what the point is if you don’t have an audience who will actually read it? The benefits of blogging are huge; more traffic, more leads, more links, better SEO (I could go on). But how [...]

Are you still resisting the calls of adding a blog to your marketing arsenal? Want to know just how much your resistance is costing your business? The stats are plain and simple; businesses with blogs generate 55% more visitors and 88% more leads every month. What value does that represent to you? How is missing [...]

Are you struggling to consistently create new content for your blog? Want some handy places to find ideas you wouldn’t think of otherwise? It’s easy to look at others blogs in your industry, but it’s not so easy to know what is working for them and what isn’t. Tools exist that can tell you what [...]

Do you struggle creating visual content to share with your followers? Want some handy tools that can help ramp up your social media engagement? The ever increasing visual nature of social platforms like Twitter and Instagram means creating visual content is now a necessity if you want to stand out. But what do you do [...]

Are you looking for ways to convert more website visitors into customers? Have you considered how improving your website copy can help? Whilst the design of your website will form the majority of your visitor’s first impressions it’s the written copy that invariably convinces them to become customers. It’s essential that you spend as much [...]

What types of content are you sharing with your followers and blog readers? Are you looking for some ideas to keep your online community engaged? Content marketing is a rapidly expanding technique. In fact, 69% of marketers are creating more content now than they did 12 months ago. And that’s for good reason, great content [...]

Is your website content easy for visitors to read? Or do you have large, uninviting paragraphs of text to sift through? According to stats 79% of website visitors will skim through your content instead of reading it fully. Consumers lead busy lives so you need to make it as easy as possible for them to [...]

Do you have a visual marketing strategy in place for the build up to Christmas? Want some ideas for visual content that is fun and engaging for your followers? Christmas is fast approaching, consumers are getting their wallets and purses out and spending a shed load of cash, so it is inevitable that social sites [...]

Are you looking for ways to drive more traffic to your blog posts? Want to know the common features of other blog’s viral posts? It’s no surprise that images and other visual content feature heavily in the guide below. The stats show that infographics generate 2.3x more social shares than standard “how to” articles, and [...]

Are you considering investing time and money into a content marketing strategy? Want to ensure the content you create is both shareworthy and trustworthy at the same time? A successful content marketing strategy is a delicate balancing act. You need your strategy to generate leads and improve your SEO but at the same time you [...]

So you’re on board with the whole blogging movement, you’re publishing posts as often as you can, but are you optimising your posts for readers, social media sites and search engines? If you’re just blogging for the sake of it you could be wasting a whole lot of time and effort. Make sure your title [...]

Are you looking for ways to promote your blog? Want to attract more readers and generate more social shares and links? From guest posting and social media to industry specific forums and manual blogger outreach there are loads of ways to get more eyeballs on your blog posts. Take the time to research your industry [...]

Is the content you share across your social accounts optimised for mobile devices? Want to know the stats that show why it should be? According to recent studies 78% of Facebook users and 60% of Twitter users access their account via a mobile device every month. Mobile devices have fast become the primary access point [...]

Are you keeping up to date with what’s hot in the world of content marketing? Want to know the trends your business should be capitalising on? Following on from their social media trends infographic the guys MDG Advertising have crunched some numbers relating to content marketing too. The usual stats about having a blog feature [...]

Do you want to add infographics to your digital marketing strategy? Want to know the best tools to use and learn how to promote them? Regular readers will know we love an infographic or two here, they are great for gaining readers, generating social shares and more importantly earning those juicy backlinks that improve our [...]

Are you using other people’s images on your website or blog? Could you be infringing upon copyright laws and getting into trouble? If you’re a regular here you’ll know that we use other people’s images / infographics on a daily basis. In the most part people create infographics for sharing so crediting the creator with [...]

Are you still holding off on the whole content marketing movement? Need some convincing about how it can benefit your business? According to Smart Insights content marketing is the most commercially important digital marketing trend of the year. Their stats show that more than 50% of marketers surveyed expect their content marketing spend to increase. [...]

Are you making grammar mistakes in your social media updates and blog posts? Are you constantly being hounded by the Grammar Police? Like most small business owners you probably don’t have a degree in English language and you certainly don’t have the budget for a professional copywriter. That means mistakes are likely to happen, even [...]