Search Engine Optimisation

Are you trying to improve your website’s ranking on Google? Want to know the ranking factors that have the biggest effect on your position? Hale Associations share the ranking factors they think you should concentrate on in the infographic below. […]

Do you want to improve your local SEO? Want your business website to generate more local customer enquiries? If you do business within a fixed geographic area then local SEO should be one of the main website marketing techniques you concentrate on. It’s the process of achieving higher rankings on Google when people local to [...]

So you want to improve your website’s ranking on Google, you’re embarking on an SEO quest, but you’re wondering what you should concentrate your time and effort on? With so much SEO advice available to you it’s easy to spend time working on something that may not produce results. For the basics that should form [...]

How trustworthy is your website in the eyes of Google? If they put you on the first page can they trust you to deliver the goods for people searching for your services? All Google wants is for people to find what they need quickly and easily. Using a series of algorithms and trust metrics they [...]

Do you know the latest trends in search and how they could affect your website? Want to know how best to prepare your site for what 2016 is likely to throw at you? With the use of digital assistants like Google Search and Siri on the rise there will be a bigger search volume for [...]

How SEO friendly are your website URL’s? Do they help you rank on Google for your target keywords? Including your target keyword in your URL can help you achieve a better ranking. Something like yourdomain.com/your-target-keyword is going to be better for your SEO than something like yourdomain.com/abcdefg1234567. Take a look at this infographic from Submit [...]

Do you understand how Google processes your search queries? Or how they deliver relevant and helpful results in such a short space of time? Understanding how Google works can go a long way towards understanding the processes and timescales involved in SEO. A complex range of algorithms, filters and results interfaces stand between you and [...]

What is the primary goal of your SEO campaign? Do you just look at keyword rankings or do you dig deeper and look at traffic and conversions too? Historically, SEO was simply the process of adding some keywords to a web page and then monitoring their ranking on Google. Not much attention was given to [...]

How do you measure the success of your SEO strategy? Are you still using Google’s outdated metric PageRank? PageRank was Google’s way of determining the authority of a page, it was the key element that helped get Google off the ground back in the late 90’s. They last updated PageRank in 2013, and have said [...]

How does Google rate the quality of your website? Do they see you as trustworthy with a high level of expertise? To the shock of the SEO world Google recently released a 160 page document detailing their website quality guidelines. We’ve seen leaked parts from earlier versions before, but nothing official like this from Google. [...]

So you want to improve your website’s ranking on Google, you need to get started on some SEO, but you’re wondering what these Google algorithm updates you keep hearing about actually mean? Google have released a number of updates over the past few years all designed to improve the quality of the results they serve [...]

So you want to get on page one of Google, you’re trying to learn SEO as you go, but with so many tips available what should you concentrate on? With a reported 250+ factors that affect the position of your website on Google it’s very easy to get in a muddle when working on your [...]

Has your website been hit by a Google penalty? Want to know how to recover your rankings and traffic? If you have engaged in questionable SEO techniques you may find you wake up one day to a message from Google saying you’re in trouble. Or worse still, if you don’t have a verified Google Search [...]

How often do you audit your small business website for errors or improvements? Could something simple be holding your business back? With a reported 250+ ranking factors there’s lots to consider when it comes to the SEO of your website. Most will tell you to concentrate on the front end user experience and not to [...]

Do you plan on improving your SEO throughout 2016? Do you understand how Google and other search engines work? Before you start optimising your website to achieve higher rankings you first need to understand the basics of search engines like Google. All search engines follow the same general principles and understanding them will make your [...]

Would you like to improve your Google ranking in 2016? Want to know the key factors predicted to shape their search engine results this year? The process of SEO has come a long way in the past 10 years. Google, and the internet, is a rapidly changing environment that requires online businesses to adapt quickly [...]

Are you fed up of not being on page one of Google? Are you jealous of those competitors that make it look so easy? One of the most common questions we get from potential clients is how do their competitors rank above them, what is wrong with my site? And often it’s a similar answer [...]

Did you see major changes in search engine traffic in 2015? Could your site have been affected by one of Google’s algorithm updates? You’ve probably heard of the Google Panda algorithm (that targets poor content), you may have even heard the term Mobilegeddon (that big scary mobile friendly update), but were you aware of the [...]