Search Engine Optimisation

How did your website perform on Google throughout 2015? Were your organic rankings and traffic steady throughout or were there highs and lows? Google is constantly tweaking the algorithm they use to help serve relevant and useful results to people who use their search engine. Most can go undetected to the majority of us, but [...]

Do you have an SEO strategy in place for 2016? Want to know the areas likely to provide your website its greatest opportunity for success? 2015 has been huge for SEO. Many of you will have scrambled to survive Mobilegeddon and some of you will have benefited from the huge extension of Google’s local maps listings. [...]

Do you keep up to date with changes in the world of SEO? Want to know the key areas that have changed in the past 12 months? If you invest time and / or money into SEO it’s important to keep up to date with any changes that can affect your site. Otherwise you could [...]

Are you looking for ways to improve performance on search engines like Google? Want to know the key technical areas that shouldn’t be ignored? Arguably the most important on page element to look at is your meta title. That’s the bit that you can see at the top of your browser when you’re on a [...]

Do you optimise your blog posts before you hit the publish button? Want a handy checklist to follow to ensure you don’t miss anything important out? From writing a catchy and click-worthy title that includes your target keywords, to properly formatting your text and image alt tags, there are a number of easy to implement [...]

This is the first of a two part post. You can view the second part here. Google are very secretive when it comes to their ranking algorithm. They are reported to use 200+ factors to rank websites, but which are fact and which are myth? Northcutt have run the rule over each, ranking them on [...]

This is the second of a two part post. You can view the first part here. Google reportedly use 200+ SEO factors to decide where your website should rank in their search engine results, but which are fact and which are myth? The guys at Northcutt have ranked each of them on a sliding scale [...]

Are you writing blog posts or creating landing pages to help with your SEO? Need some help creating the text content to get those pages ranking on Google? As the animated infographic below from Express Writers shows, the first step to SEO success is your title. It’s the first thing people see when they search [...]

Does the jungle that is SEO confuse the hell out of you? Want to know what all the terminology we use actually means? If you’ve read up on SEO you’ll have no doubt heard terms like spiders, robots.txt, Panda, Penguin and a range of other cute and fluffy animal names. But what have they actually [...]

Do you own an online shop and want to increase sales? Want to know how to get more people to find your products when they search on Google? One of the biggest issues Ecommerce sites face is duplicate content, as in using your supplier’s product descriptions. Google doesn’t like duplicate content so chances are your [...]

Do you sit and look at your competitors’ Google results with envy? Want to know why they are on the first page and you aren’t? Whilst Google uses hundreds of factors to decide where your web pages should rank, those on the first page do share certain characteristics in common. There are always exceptions to [...]

How much do you know about Google Panda, Penguin, Pigeon and Hummingbird? Have you heard the term Mobilegeddon before? If all that sounds like Double Dutch and you’re working on your SEO you need to stop what you’re doing and listen up. The terms mentioned above are what shape the way Google ranks sites, not [...]

Do you know what your target customers are searching for on Google? Want some handy tools that can help you start generating traffic you never knew existed? Researching the keywords related to your products and services is key to the success of your SEO campaign. It helps you to understand your customer’s wants and needs [...]

Are you trying to learn SEO and get your website ranking higher on Google? Want a list of industry gurus to follow and learn from? SEO is an in depth and fast changing subject, it isn’t something you can learn once or quickly. Instead, take the time out of your working week to read as [...]

Do you want to build website authority and rank higher on Google? Want to know the best ways to earn those all-important backlinks? Whilst you still need the correct on page ingredients recent studies show external links continue to be the key to achieving first page Google rankings for your website. That doesn’t mean go [...]

Do you follow Google’s guidelines when it comes to optimising your website? Are you using any of the free tools they provide? Google wants one thing (apart from more ad spend) – to provide helpful and relevant content to the people using their search platform. They’ve even created loads of free tools to help you [...]

Are you in the process of a website redesign? Want to ensure you don’t lose your Google rankings once the new site goes live? Website design and SEO should go hand in hand. Before embarking on a new design project it is important you and your designer know what pages rank for which terms to [...]

Do you know what your target client searches for on Google? Want to find out so that you can create content they will find helpful? Keyword research is an essential part of a successful SEO strategy. Try to put yourself in your clients shoes in order to understand their thought process when using Google to [...]