Snapchat Stories v Instagram Stories: Which is Best for Business? [2 x Infographics]
Are you considering using Snapchat or Instagram to market your business? Wondering which offers the best features and reach to help you grow? We have two infographics to argue the case. The first is from One Productions, the second is from Mediakix. […]
Should You Bother? 5 Steps to See if Your Social Strategy is Profitable [Infographic]
Are you wondering whether your social media strategy is worth the time and effort? Want to know how to figure out if it actually makes you any money? Salesforce share their steps to work out your social media ROI in this infographic. […]
How to Create Blog Titles & Social Media Headlines That Boost Traffic [Infographic]
Are you looking for ways to generate more traffic to your website or blog? Want to know how to craft headlines that generate more clicks and shares? Copypress share some effective tools and formulas in this infographic. […]
12 Simple Steps for a Killer Social Media Marketing Strategy [Infographic]
Are you looking for ways to build followers and generate leads using social media sites like Twitter, Facebook and Instagram? Social media provides small businesses a fantastic opportunity for growth, even for those with a limited budget. But to take advantage your business needs a strategy. To help, Social Media Marketo share 12 simple steps [...]
How to Make Animated GIFs That Will Improve Your Social Media Strategy [Infographic]
So you’re looking for ways to ramp up engagement on social media, you know animated GIFs are extremely popular right now, but how on earth do people create them? Photoshop is a great place to start, but if you don’t have the software or skills to use it there are apps that will do the [...]
7 Elements of a Perfectly Optimised Social Media Profile [Infographic]
Are you making the most of your social media accounts? Or did you throw them together quickly just to have a presence? “Every social media profile you add to your marketing mix is a gateway to your website and every piece of content you post is another opportunity to acquire a new customer.” That’s the [...]
A Beginners Guide to Social Media: Image Sizes, Times to Post & More [Infographic]
Are you about to embark on a new social media marketing strategy for your business? Need some help establishing the basics before you start? From finding the right time to post through to using the correct image sizes and tools to save you time, there’s a lot to master in order for your strategy to [...]
8 Dos & Don’ts for Using Emojis on Social Media [Infographic]
Do you use emojis within your social media posts? Want to ensure the way you use them isn’t harming your online strategy? When used correctly emojis can amplify and personalise your message. Use the wrong emoji at the wrong time though and you could end up damaging your reputation. We look at the dos and [...]
10 Types of Social Media Posts That Generate Engagement With Followers [Infographic]
Are you unsure about what you should post on social media? Want to know the types of posts that generate the most engagement with your followers? My favourite from the list below is definitely Number 3 – Offer free advice and tips. If you’ve followed us for a while you know that pretty much encompasses [...]
Timing is Everything! When Should You Post on Social Media? [Infographic]
Are you wondering what days and times you should post across your social media channels? Want to know the best times for more views and engagement? The first thing to understand is that each social platform is different. On Twitter you can post numerous times a day, Facebook not so many. Put together a posting [...]
Advanced Facebook Marketing: The Ultimate Guide to Using 360 Pictures [Infographic]
You’ve probably already seen the 360 degree photos your friends are sharing on Facebook, but how do you use this new feature as marketing tool for your business? eReviews share a comprehensive guide to Facebook’s 360 photo feature in this infographic. […]
Dealing With Negative Reviews & Comments: How to Turn Critics Into Fans [Infographic]
Have you ever had to deal with a negative review or social media comment? Want to learn how to positively respond to complaints and enhance your online reputation? For many business owners negative reviews and social media comments can be common. Being able to hide behind a computer makes online users more vocal and less [...]
Your Social Media Posts Suck! How to Write Traffic Generating Headlines [Infographic]
Are you looking for ways to generate more social media traffic? Want to know how to craft powerful headlines that compel your followers to click? If you’re taking the time to create content for your website or blog it can be disheartening to see a lack of traffic when you post a link out via [...]
100+ Social Media Keyboard Shortcuts That Could Save You 60 Hours a Year [Infographic]
How much time do you spend managing your social media accounts? Looking for ways to spend that time more effectively? If you use a desktop to manage your accounts there are a number of keyboard shortcuts you can use to reduce the time you spend carrying out repetitive tasks – so that means more time [...]
Social Media Marketing
Social media marketing is one of the most powerful tools for building brand awareness, engaging your audience, and driving traffic to your website. With the right approach, platforms like Facebook, Instagram, LinkedIn, and X can help you connect with customers in real time and grow your business organically or through paid campaigns.
In this section of our blog, we explore how to make social media work for your brand. From content planning and platform strategy to advertising and analytics, you’ll find expert advice to help you stay consistent, creative, and results-focused across every channel.
