Social Media Marketing

So you’re starting a new business, your product or service is ready to go, now you just need to start building your customer base? For most businesses a digital marketing campaign should be where you start! By combining a small business website with a search engine optimisation (SEO), pay per click (PPC), social media and [...]

Are you looking for ways to gain more social media followers? Want to know the easiest ways to generate engagement on Facebook, Twitter and Instagram? Building a social media presence doesn’t have to be difficult. Like most things, you just have to be proactive. Take the time to follow and engage with others, ask questions, share [...]

So you want to build your online presence and you’re wondering where you should spend your time and resources? Google and Facebook will probably be your first port of call – and for good reason. In this infographic, Carver Technology share 25 astounding stats that show why Google and Facebook are so powerful when it [...]

Are you looking for ways to revive your failing Twitter marketing strategy? Or perhaps you’re new to Twitter and need help getting your account off the ground? Twitter is a unique marketing platform. With a 140 character limit and a tweet shelf life of only a few minutes it can be very difficult to stand [...]

Are you looking for ways to build your presence on Instagram? Need some help creating and sharing visual content that resonates with your target followers? By following Instagram best practices, you’re able to use the platform as a marketing tool and not just a social site. To help, Sprout Social share their Instagram best practices [...]

Are you looking for ways to improve your social media updates? Want to know the best times to post them for maximum views and engagement? Each platform offers a number of different options for formatting and optimising posts, and keeping up with those options is no easy task. To help you on your quest to [...]

Are you looking for ways to build your Twitter following? Do you want your Twitter account to stand out from your competition? If you follow us on Twitter you may already know we’ve just hit the 200,000 mark. But with Twitter being overcrowded with design and marketing companies like us, how did we manage to [...]

Have you received a negative comment on one of your social media accounts? Are you wondering how best to handle it? Whilst in the main social media has been great for small business it does give users the opportunity to say things they probably wouldn’t say over the phone or face to face. Whether it’s [...]

So you’re considering investing in your online marketing strategy, you’ve narrowed it down to Facebook Ads or SEO, but which is best for you and your business? In this infographic Boostlikes highlight the pros and cons of each. On one side there’s the targeting and immediate results that Facebook Ads provides, whereas SEO carried out [...]

Are you trying to build your presence on Instagram? Want to know the best techniques to generate more followers? According to this infographic from Crazy Egg Instagram generates a per-follower engagement rate of 4.21%. That’s a huge 58 times more engagement per follower than Facebook, and a whopping 120 times more than Twitter. So how [...]

Did you know Snapchat now boasts 100 million daily users? Or that users view more than 8 billion videos per day? Snapchat has fast become a monster within the social media arena, but how do small businesses like you take advantage? M2 On Hold share their Snapchat marketing tips in this infographic. […]

Are you considering using Facebook Ads to reach more customers? Want to know how to target your ads based on demographics, interests and behaviours? From age and gender, right through to employment and life events, the Facebook advertising platform enables you to completely fine tune who your ads are displayed to. But with such a [...]

Did you know that more than 60% of us frequently use emojis? Or that less than 10% of us don’t use them at all? In this infographic Sprout Social have crunched the numbers surrounding emoji usage, even breaking it down by age group and gender. With such a wide adoption isn’t it time your business [...]

So you know visual content helps you to stand out on social media, but you’re not a designer and have no idea how to create them? Don’t let your lack of design skills hold you back! There are a ton of free or cheap tools that are relatively easy to use that will enable you [...]

Are you aware of the upcoming changes Twitter are making to their platform? Want to know how it will affect your Twitter marketing strategy? Twitter recently announced that they will be changing what counts towards their 140 tweet character limit. Images and @names within replies will no longer count, and for the narcissists out there [...]

Are you considering advertising your products or services on social media? Want to know the ideal ad dimensions for each social network? With a reported $8 billion spent on social media ads in 2015, advertising on sites like Facebook and Twitter is fast becoming an integral part of many businesses online strategy. If you’re thinking [...]

Do you want to find more customers and grow your business? Want to know how the professional social network LinkedIn can help? Whether you are a B2B or B2C business, LinkedIn provides you with the perfect platform to find and connect with customers. To help you get started, Salesforce share their LinkedIn marketing tips in [...]

What colours do you use on your website and social media images? Could those colours contradict the message you are trying to get across to your visitors and followers? Different colours evoke different feelings and reactions from consumers, so the colour scheme you choose can dramatically affect the success of your website design and social [...]