Social Media Marketing

Do you use Google Plus as part of your social media marketing strategy? Are you taking advantage of their group facility, Communities? When used correctly, Google Plus Communities allow you to network and source opportunities within specific interests or sectors. You can use them to find sales prospects or even people to read and share [...]

Do you know which social media platforms work best for your business? Want to know if you should ditch your current plan and start something new? In order to ascertain which platforms are right for you it’s important you understand the demographics of your ideal customer first. Their gender, age, level of education etc can [...]

How do you use social media for business? Is it all about boosting your SEO or do you prefer building relationships by being social? Whatever your strategy and goals, Sprout Social have grouped us all into 7 different types of social media marketers in the infographic below. They’ve included your likely strengths and weaknesses which [...]

What social media tasks do you carry out on a daily basis? Would you like a simple checklist to follow to ensure you get the important stuff done? With so much going on in your business it’s easy to forget some of the more mundane social media tasks, some of which are essential to maintaining [...]

Are you looking for ways to use Twitter to generate more sales for your business? Have you considered using the often overlooked technique Twitter Monitoring? As the name suggests, Twitter Monitoring means monitoring Twitter for mentions of your company name and the keywords people might use if they are looking for your services. It can [...]

Are you looking for ways to expand your business? Have you considered how social media sites like Twitter, Facebook and LinkedIn can help? Stats show that more than 70% of adults have a Facebook account, whilst approx. 25% of adults also use Twitter and LinkedIn. With a high proportion of those using each site daily [...]

Do you find you’re checking in to Facebook when you shouldn’t be? Would you go as far as saying you couldn’t live without it? A recent survey has uncovered the most shocking places users have checked their feeds, updated their status or liked and commented on others. Some of these places you may think it [...]

Do you use Instagram as a platform to market your business? Are you considering getting started with Instagram Ads? When used correctly Instagram can be great for building brand awareness and customer engagement. Their advertising platform enables you to amplify your efforts with the added benefit of being able to drive traffic to your site. [...]

Are you looking for ways to ramp up your Twitter marketing strategy? Have you considered how Twitter’s advanced search function can help? When used correctly Twitter can be a great platform to engage with customers, an excellent source of qualified sales leads, and a great place to find interesting and helpful content that you can [...]

Are you still wasting time with Facebook? Want to know why you should ditch it and look elsewhere instead? Organic post views on Facebook has long been in decline, it’s become common knowledge that if you want to be seen you will normally have to pay for ads. So unless you have the budget now [...]

Do you know the best days and times to reach your social media followers? Want to know how each social media platform differs from the others? The team at CoShedule have added their research to 9 other popular sources of “best times to post” content, including infographics we have already featured here on the blog [...]

Are you considering advertising your business on Facebook? Want to know how you can use their custom audiences feature to target specific users? Facebook advertising is growing rapidly, recent stats show more than 2 million registered active advertisers are currently using their platform to target both new audiences and to remarket to previous website visitors. [...]

Do you add hashtags to your social media posts? Are they helping expand your reach or do they just make you look silly? When used correctly hashtags can increase awareness of your posts beyond your own follower base, helping to drive more traffic and generate more social shares. Use them incorrectly though and you could [...]

Do you have a visual marketing strategy in place for the build up to Christmas? Want some ideas for visual content that is fun and engaging for your followers? Christmas is fast approaching, consumers are getting their wallets and purses out and spending a shed load of cash, so it is inevitable that social sites [...]

Are you using Periscope as a tool for marketing your business? Want some clever tactics to ramp up your strategy? Periscope has changed the face of social media marketing in 2015. It only took 10 days for Periscope to reach 1 million total users, with more than 40 years of live video being watched every [...]

Are you looking for ways to build brand awareness and drive traffic to your site? Have you considered how the social network StumbleUpon can help? StumbleUpon is a social bookmarking site which hosts more than 30 million active monthly users. Whilst small in comparison to the mainstream networks that’s still a huge platform to get [...]

Do you have a Twitter marketing strategy in place for Christmas? Want to know the kind of content your followers want you to share? According to stats from Twitter Ads, 68% of Twitter users are likely to purchase something from a business they follow, and 50% of Twitter users are likely to tweet about their [...]

Are you looking for ways to ramp up your social media marketing strategy? Want some tools that can help fire you to success? From understanding your audience, finding and scheduling useful social media content, through to monitoring and reporting on the results of your strategy, there is quite literally a tool that can improve every [...]