Social Media Marketing

Do you have a Halloween marketing strategy in place for Facebook? Want some creative ideas to drive engagement and generate more business? With Halloween just around the corner it’s time to get your thinking cap on. You can either be killed off by your competitor’s awesome moves, or you can use some of these ideas [...]

Are you annoying the hell out of your social media community? Are you losing followers and engagement because of it? Whilst social media is a great place to market your business it’s also a common ground for failure. Whether you’re always talking about your own products, liking your own posts, or trolling others with negative [...]

What tools do you use to make the management of your social media accounts easier? Want to know which tools are rated the best by their own users? The guys at G2 Crowd have analysed hundreds of reviews of the most popular social media management platforms based on 8 criteria including usability, support and, perhaps [...]

Do you want to add some visual content to your marketing strategy? Want to know how to visualise your existing content to really impress your followers? It’s no surprise to see infographics are first on the list below from Tigerlily. We use them on every post here on our blog and they generate huge social [...]

Are you a newcomer to the world of social media marketing? Want to know how and when to post to the major social networks? Whether you plan to use Facebook, Twitter or any of the other social platforms available it’s important to understand what works for one might not necessarily work for the other – [...]

How many leads have you generated on LinkedIn this year? Could it be time to revamp your personal profile and start generating more business? If, like many professionals, you feel LinkedIn is only good for acting as your online CV, think again! With some small tweaks you can turn your profile into a lead generating [...]

Have you given up on your Facebook marketing strategy? Just not getting the likes, comments and shares you used to? You can be forgiven if, like many page owners, you feel Facebook died as a marketing platform a long time ago, but the stats showing how the network continues to grow demonstrate just how important [...]

Do you know which social networks are right for your business? Want some guidance choosing where it’s best to spend your time and resources? With so many social networks available to you it can be a bit of a minefield if you don’t habitually use them as part of your personal life. Fear no more [...]

Are you looking for ways to improve your Twitter engagement? Want to know the best way to use your 140 characters to drive more retweets and favourites? The guys at Buffer have crunched some numbers to discover the types of tweets that generate the most engagement – and you won’t be surprised to learn that [...]

Is the content you share across your social accounts optimised for mobile devices? Want to know the stats that show why it should be? According to recent studies 78% of Facebook users and 60% of Twitter users access their account via a mobile device every month. Mobile devices have fast become the primary access point [...]

What do you want your followers to think when they look at your profile photo? Do you want to look more competent, likeable and influential? The team at Photo Feeler have carried out some research into the effects your eyes, smile and a number of other factors have on how you are perceived. There’s no [...]

Are you keeping up to date with what’s hot in the world of social media marketing? Want to know the trends your business should be capitalising on? A survey of 3,720 marketers has established there are three social networks that are seen as core tools for reaching and engaging with customers – those are Facebook, [...]

Are you looking for ways to measure the success of your social media efforts? Want to know the metrics to track and how to use the data to grow? From number of followers through to engagement, web traffic and lead generation, there are a ton of stats you can monitor that are related to social [...]

Do you want more retweets on your Twitter posts? Want to know a guaranteed and ridiculously easy way to increase Twitter engagement? Studies show that simply asking for a retweet will result in more retweets being generated. Those same studies also show a very big difference in the number of retweets gained compared to the [...]

Are you considering using live streaming as part of your social media strategy? Want to know how Periscope and Meerkat can help? Live streaming is taking the internet by storm, having only been launched early in 2015 both services have already grown to millions of users and that growth doesn’t look like holding up. But [...]

Do you use social media to show a human side of your business? Have you considered how selfies can help? Love them or hate them selfies are here to stay. Whilst normally something you’ll find amongst your personal Facebook or Instagram buddies they do provide small businesses like yours an ideal opportunity to humanise your [...]

Do you want more people to follow you on Instagram? Are you looking for ways to increase follower engagement with your posts? Building followers on Instagram is relatively easy, as long as you follow others and post regularly with hashtags you should see your followers grow. Actually getting them to engage with you is the [...]

Did you know that Facebook posts with questions generate 162% more interactions than those without? Or that posts with video generate on average 89.5 shares? The guys at Buzzsumo analysed 500 million Facebook posts to discover what type of content generates the highest number of likes, comments and shares – and the results are displayed [...]