Social Media Marketing

Are you considering which social networks are worthy of your attention? Want to know which are the most popular amongst our population? Whilst quantity of users isn’t always the best indicator of a social network’s worth it can give you a good idea of where you should at least maintain a presence. For us Facebook [...]

Are you making grammar mistakes in your social media updates and blog posts? Are you constantly being hounded by the Grammar Police? Like most small business owners you probably don’t have a degree in English language and you certainly don’t have the budget for a professional copywriter. That means mistakes are likely to happen, even [...]

Do you want to streamline your marketing processes? Do you want to stop spending time on repetitive tasks and spend time being more productive? Whether you want to improve your email marketing, become more engaging on social media or make analysing your marketing strategy easier, you can be sure there is a tool that can [...]

Are you looking for ways to make your tweets stand out in your follower’s Twitter feeds? Want your tweets to drive more engagement and generate more web traffic? Twitter is a busy place. With its 140 character limit and a huge number of tweets from others there is a lot to sift through in an [...]

Are your followers leaving negative comments on your blog or social media posts? Want to know how to deal with the most common types of trolls? From the slightly annoying know-it-all to the outright rude keyboard warrior, social media trolls come in many forms – and they can be equally devastating to your strategy. Whilst [...]

Do you post infographics on your blog? Want them to generate more shares on the social platform Pinterest? If you’ve followed our blog for a while you’ll know we love an infographic here at RWD, in fact there are just a handful of posts on our blog that don’t include one. What you might not [...]

Are you using LinkedIn as a platform to share content? Are you looking for ways to get more of your connections to view and share your posts? LinkedIn can not only provide you with a great source of traffic, it can also provide more qualified sales leads. Stats show it has three times the visitor-to-lead [...]

Do you want to get more of your followers to like and share your social media posts? Or perhaps you’d like more of your blog readers sharing your blog content? Understanding the psychological reasons behind why your followers and readers share things can help you to create more shareworthy content. Whether it’s a full blown [...]

Do you use Facebook as part of your social media marketing strategy? Would you like some advanced features that will help you make more of the platform? If like most business owners and marketers you feel Facebook is only useful for creating posts to share with your fans you may be surprised to learn about [...]

So you understand visual content gets shared more than text, you know it can massively improve your social media marketing strategy, but you’re not a designer so don’t know where to start? Don’t let that hold you back! Awesome visual content isn’t just for those with design skills or those with the budget to pay [...]

Did you know Snapchat has more than 100 million active users? Or that 70% of its user base are female and 13-24 years old? If that is your target market then you need to add Snapchat to your marketing strategy ASAP. Some 400 million snaps are sent every day so it presents a huge opportunity [...]

Does it feel like your followers are ignoring your social media posts? Want to know some techniques to generate more engagement and social shares? Social sharing and engagement is important for any small business as it creates a feeling of trust amongst your followers. The more followers can see your content being shared the more [...]

Are you looking for ways to improve your presence on Google? Have you considered how social media sites like Twitter and Facebook can help? Whilst Google repeatedly tells us that social signals do not impact rankings directly, that doesn’t mean social shouldn’t be an integral part of your SEO strategy. It helps connect you and [...]

Are you looking for ways to streamline your marketing processes? Want some handy tools that will help build your business? If you own an online business you will need the help of a series of tools. From platforms to manage your company website, your social media accounts and marketing to your clients, it isn’t possible [...]

Are you just getting started with Twitter? Want to know how to complete your profile, engage with your followers and tweet effectively? The first step is to complete your profile, nobody wants to follow an egg! Once you’ve added your logo and bio, it’s time to get tweeting. The key to Twitter is to use [...]

Are you looking for ways to be more productive on social media? Have you considered how much time you could save by automating some of your tasks? More time means being able to be more productive elsewhere in your business so it’s a no brainer for most. Don’t go gung-ho with the automation though, make [...]

Do you struggle coming up with ideas for tweets? Want to keep your account fresh with relevant and helpful content? Stale Twitter accounts can be bad for business. If a prospective client looks you up on Twitter and can see you haven’t tweeted for ages that might think you’ve gone out of business (worst case [...]

Do you want to grow your number of Instagram followers? Do you want to start generating sales from Instagram too? According to research 67% of consumers say detailed images strongly influence their purchasing decisions. With Instagram being such a visually based social network that makes it an ideal opportunity for you to generate interest and [...]