Social Media Marketing

What type of profile photo do you use on LinkedIn? Is it making you look professional to prospective clients? According to research you are 11 times more likely to be viewed if you have a profile image. Not all profile photos convey a professional image though so choose yours wisely. Just remember you’re connected to [...]

Are you looking for ways to humanise your social media presence? Do you want to provide a more engaging experience for your followers? Social media sites are great for generating website traffic and sales leads, but they also provide you with the perfect platform to show that you are more than just a business. If [...]

Are you using live streaming apps like Periscope or Meerkat? Want some content ideas to share with your audience? Live streaming has taken 2015 by storm. It provides a unique opportunity for businesses to engage their followers and market their services in a new and so far underused way. If you’re looking for a way [...]

Did you know Twitter has removed the 140 character limit from their direct message facility? Have you considered how this can benefit your business? The new limit now stands at 10,000 characters, so that’s plenty of room for users to get their message across. Will it just result in more spam though? No doubt some [...]

Are you struggling to build an effective presence on Twitter? Want to know how other businesses use it in order to generate results? When used correctly Twitter can provide an almost instant wave of website traffic and sales enquiries. Twitter was instrumental in the early days of Red Website Design and continues to provide the [...]

Are you looking for low cost ways to recruit new staff for your business? Have you considered how social media sites like Twitter, Facebook and LinkedIn can help? Finding the right staff is a major challenge for business owners. Recruitment costs can be high if you outsource to an agency, so why not use social [...]

How successful is your Facebook page? Are you monitoring key metrics to see if there are areas in which you can improve? Facebook provides all page owners with a free analytics platform where you can track important metrics like fan engagement, growth and post reach. Are you using that data to see how effective your [...]

So you’ve created a great mix of helpful content and marketing messages, you’re sending them out via Twitter, but you’re hardly seeing any traffic or engagement? Unless your content is not helpful and your marketing messages don’t interest people you could be tweeting at the wrong time. Make sure you take the time to understand [...]

Are you using LinkedIn as part of your social media strategy? Want to avoid some common pitfalls that can make you and your business look silly? With over 347 million users spanning 200 countries it’s easy to see why you should consider using LinkedIn as part of your marketing arsenal. There are a few unwritten [...]

Have you heard of the live streaming app Periscope? Wondering how it can help you build your personal brand? Whilst still in its infancy, Periscope is creating quite a storm in the marketing community. The rise of live streaming as a whole is creating new opportunities for businesses to engage with and market to more [...]

Are you using Twitter’s analytics platform to monitor and measure your strategy? Want to know the metrics you can track that will show how effective you are? The most obvious metric to track via your analytics account is engagement, so that’s how many retweets and favourites you are receiving. But Twitter analytics goes a lot [...]

Are you stuck deciding what social media platforms to use to market your business? Have you heard of networks like Snapchat and Meerkat but not sure what they actually do? Keeping up to date with new social platforms can be a hard task for some. The technophobes amongst you are probably still getting to grips [...]

Are you looking for ways to increase engagement with your Twitter followers? Want to craft tweets that generate more retweets, favourites and clicks? According to research tweets are more likely to be retweeted if they include an image, video or hashtag, so if you want to boss Twitter it’s time to get visual and start [...]

Are you looking to implement a social media marketing strategy for your small business? With so many social networks available it may be difficult to know where to start. First you need to decide what your goals are, and who you are trying to attract, then with a bit of guidance you can decide which [...]

How effective is your social media marketing strategy? Do you want to audit your current efforts and identify areas you can improve? Whether you’re just starting out with social media, or you feel you’re already a social media guru, you’ll always be able to find areas of your strategy that you can refine and improve [...]

Are you looking for ways to get more people engaging with your social media and blog posts? Have you considered how using a call to action can help? It seems a fairly obvious thing to say but statistics show that asking for people to engage with your content increases your engagement rate. But what specific [...]

Do you have a social media marketing routine you follow? Or do you just fit in what you can, when you can? Without having a set routine you may find it difficult to achieve social media marketing success. Try to dedicate the same time slot every day to complete your tasks, obviously the more time [...]

Did you know you could tag people in photos on Twitter? Or that you could feature your admins on the about tab of your Facebook page? When done in a non spammy way, tagging Twitter users can be a great way to get more attention to your posts without sacrificing your 140 character limit – [...]