Social Media Marketing

Are you using hashtags in your tweets? Are you using them too much and making people unfollow you? Hashtags are an essential part of any Twitter marketing strategy. They make it easier for people to find you, and they make it easier for you to find other people. That doesn’t mean #you #should #hashtag #every [...]

Are you looking for ways to benefit more from social media? Need convincing that the work you’re putting in is actually doing some good? Marketing your business on social media can take up a lot of time and effort so you need to ensure you’re getting a good return on your investment. But if you [...]

How has using social media changed the way you act around others? Are you becoming more psychopathic the more you use it? Using social media sites like Twitter and Facebook enables us to communicate beyond the traditional face to face environment where most of us are perhaps a little more reserved in what we say [...]

Are you using Instagram to increase customer engagement and drive sales? Are you aware how the images you use can affect both metrics? Studies have found that engagement and sales can be affected in a number of ways. From the colours you use, to including captions and filters you can optimise your posts depending on [...]

Are you considering paying for social media adverts? Want to know the correct size graphics you should use for each network? Organic social media reach can only get you so far (especially as social networks keep trying to reduce it). Creating posts that go viral every time is near impossible so if you have an [...]

Are you looking to reach more potential customers using social media? Want to know the most effective tactics for doing so? With 47% of all online time being spent on social media it’s clear to see why a social media marketing strategy is essential for any business. But just having a presence isn’t enough, everybody [...]

Do you envy your competitors’ social media strategy? Want to know how you can assess their strategy and see what could work for you? Whether it’s their witty bios, or their posts that get tons of likes and retweets, your competitors can be a prime source of information. If they’re doing it right and generating [...]

Do you want to attract a youthful audience to your business? Have you considered how using Emoji images could help? For those that don’t know, Emojis are those small images you see used in texts or on social media, the most common examples are faces that help display our mood. They tend to be used [...]

How good would it be if someone with tens of thousands of relevant followers started sharing your posts? What effect could that have on your business? Influencer marketing can be a great way to increase your reach very quickly, but how do you get someone with loads of followers to notice you? And more importantly, [...]

Have you considered using short videos to show off your team, products or services? Did you know Vine gives you the perfect platform to do just that? For those who haven’t heard of it, Vine was launched in 2013 and allows you to share videos up to 6 seconds long. It’s estimated that more than [...]

Are you looking for ways to get more link clicks and retweets on Twitter? Have you considered how the time of day you tweet could affect follower engagement? Some will say post when your audience are online, others will say that’s what everyone does which makes it harder for your tweets to stand out. So [...]

Are you using Pinterest as part of your social media strategy? Are you looking for ways to increase your followers? Pinterest can be a great source of web traffic. It’s the second largest traffic source for our blog (behind Twitter) thanks mostly to the heavy visual nature of our posts. But if you’re just getting [...]

How are you using social media? Are you actually being social or are you just pushing for sales? There’s nothing wrong with trying to get more sales, every business needs sales in order to grow, but if that’s all you’re after you could end up doing more harm than good to your reputation. Nobody likes [...]

Do you use WordPress to manage the content of your website? Are you looking for some popular plugins to improve your SEO and social media strategy? If you’re looking to improve your WordPress website’s ranking on Google you’ll need an SEO plugin in order to correctly optimise each web page – and if you’re looking [...]

Are you looking for ways to generate more website traffic using Facebook? Are you sharing the type of content your followers want to see? Understanding what makes people like, comment and share on Facebook can go a long way to helping you drive more traffic to your website. Tailoring your content to what people like [...]

Does it feel like your social media posts aren’t getting noticed? Could you be posting at the wrong time? Unless you have someone in place to schedule posts throughout the day you’ll need to find the best times to post. Different types of posts will perform differently across different industries and networks but there are [...]

Are you looking for ways to improve your Instagram presence? Or perhaps you’re a newbie just looking to get started? Instagram is one of the fastest growing social media platforms out there and is fast becoming a go to place for small businesses. It probably won’t help you drive significant website traffic, but it can [...]

Are you using hashtags in your social media posts? Could the way you’re using them be doing more harm than good? Hashtags are a great way of getting more eyeballs on your posts and increasing engagement with your followers. Using too many can have a negative effect and make you seem spammy though? But how [...]