Social Media Marketing

Are you looking for ways to grow a more engaged Twitter following? Want followers that actually read your posts and help your business grow? Having lots of Twitter followers can be great for your reputation, people are genuinely shocked when they see how many we have. There’s not much point in just having a big [...]

Are you looking for a way to calculate the ROI of your social media efforts? Do you want to be able to justify the time and money you spend implementing your strategy? Calculating the return on your investment in social media isn’t an easy process. Some will debate that assigning a monetary value to social [...]

How has social media changed the words we use and how we communicate with each other? One quick example are selfies which are all the rage at the moment. Our incessant need to photograph ourselves with silly duckfaces is one of our strangest habits, but if it wasn’t for social media, the selfie craze wouldn’t [...]

Did you know consumers nowadays have an average attention span of just 8 seconds? Is your current digital marketing strategy doing enough to convince people to read or view your content? Technological advancements and a steady increase in content available now means you have to do more to get noticed. But with such a small [...]

Are you looking for ways to use social media to drive more traffic to your content? Have you considered using Reddit? Reddit can be a great place to build meet new people and open up your content to those who perhaps haven’t seen it before. The key is not to share your own stuff though, [...]

Are you creating your own images in Photoshop as part of your visual marketing strategy? Want some handy shortcuts to save you some time? Whether it’s to create images for your website, or to share on social media, Adobe Photoshop is an essential part of any DIY business owner or marketers arsenal. Creating custom images [...]

Are you stuck for ideas for engaging social media posts? Want to know what kind of content is best for each social network? Each social network has its own set of unwritten rules in terms of the type of content you should share. For example, pictures of cute cats or babies might work well on [...]

Did you know that 80% of active Twitter users access the site via their mobile device? Or that only 16% of users are under 18? Knowing the demographics, browsing habits and other key information about how people use Twitter can help you understand how to adapt your Twitter marketing strategy, or help you decide if [...]

Do you know the difference between a RT and an MT? And do you know the CTR of your social media posts? If you use social media regularly you’ll see acronyms like those used all the time. As we’re limited in the amount of time we have and the amount of space allowed for posts it’s [...]

So you understand what Facebook is about (hopefully), maybe even Twitter, but what about all these other networks you keep hearing about? To those who aren’t social media savvy the mention of Instagram and LinkedIn may just go over your head. Each platform represents an opportunity to build your business so take the time to [...]

Are you providing value to your social media followers? Or are you just pushing your services and talking about yourself? Narcissism is a turn off for most people in life and social media users are no different. So, if you’re just talking about yourself you’ll probably find people ignore your messages or even worse they [...]

Do you want to crack the Holy Grail of social media and make your business go viral? Got some content that you think is worthy of being shared tens of thousands of times? A piece of content that goes viral can propel your business to a whole new level. The social shares and links an [...]

Have you just setup your new business Facebook page? Are you looking for ways to start building your fan base? With over a billion registered users it makes sense to have a presence on Facebook. When potential customers first hear about you they may look to see if you have an account just to verify [...]

Are you looking for ways to increase your social media reach? Have you considered using live streaming apps like Periscope to amplify your message? When Twitter bought Periscope earlier this year it got the world of marketing interested in what live streaming had to offer businesses, including us, so we carried out some research and [...]

Has Twitter stopped you from following more than 2,000 people? Or have you been sent to “Twitter Jail” for tweeting too much? Twitter puts certain limits in place to combat spam so it’s important you know what those limits are to avoid getting in trouble. The guys at ManageFlitter wrote this article recently about the [...]

Do you want more likes on your Facebook page? Want some handy tools that can help your audience grow? With Facebook updating their algorithms to show less promotional content in your fans news feed (unless you pay for ads), it’s becoming harder than ever for page owners to achieve a decent amount of organic reach. [...]

Are you a business owner looking to network on Twitter with likeminded people? Want a list of entrepreneurial hashtags to add to your tweets? We’re always on the lookout for new hashtags to use on Twitter so when we saw this article by Social Quant we found a few we hadn’t thought of. We thought [...]

How would you rate your social media strategy? Could your bad habits be annoying your followers? The rise of social media automation means we are now being bombarded with numerous spammy messages and posts which for most can be a real turn off. If you’re losing followers these techniques could be why. Top Dog Social [...]