Social Media Marketing

What are your social media goals? Is it just for fun or do you want to get serious and use it to actually grow your business? Social media was instrumental in the early days of Red Website Design with more than 75% of our customers coming from sites like Twitter in the first 12 months. [...]

Welcome to the latest in our new series of weekly posts where we share the best marketing hints and tips from across the blogosphere. These are recent posts from some of the world’s most popular social media and marketing sites that we think you guys will find helpful. Just click on the blog titles below [...]

Are you using visual content as part of your social media strategy? Want to know how to improve your visuals and stand out from the crowd? Most businesses we speak to who don’t use images as part of their strategy avoid it as they feel they don’t have sufficient design skills. What they don’t realise [...]

So you’ve setup your Twitter profile and Facebook page and you’re just waiting for the fans and followers to roll in and start buying from you? Sadly it isn’t as easy as that! With so much noise and competition for space on social networks you sometimes need to be proactive and go out and find [...]

Are you looking for ways to streamline and improve your social media marketing strategy? Have you considered using tools to automate parts of the process? To be truly successful on social media you need to show a human side of your business. To give yourself the time to do this it’s a good idea to [...]

Are you new to social media and struggling to make it work for your business? Do you need some guidance on how to conduct yourself in today’s social world? Unless you use social media personally making it work for your business can be a difficult process. You’re already behind others as you’re not entirely certain [...]

Do you do all your web design work yourself? Are you using Adobe software like Photoshop or Illustrator? Adobe Creative Cloud provides a huge range of tools which anybody can teach themselves to use, including you, if you have the time. So that means better graphics for your website, better infographics for your blog and [...]

Are you looking for ways to make your business really stand out on social media? Have you considered how video can help you achieve your goal? Visual content has taken control of social media recently but with everybody now using images the bar has been raised making it harder to stand out. When used correctly [...]

Have you received a negative review on social media? Wondering how best to react without making things worse? As a company that prides itself on the positive reviews we receive from our clients receiving our first ever negative one was a bit of a shock. Our initial reaction was to bash the customer on the [...]

Are you a complete technophobe who struggles to see what social media sites are actually for? You’re probably the type that still uses a fax and post it notes to get them through the day? We speak to a large number of self-confessed technophobes here at RWD so one of the main challenges we face [...]

Are you looking for ways to supercharge your Twitter marketing strategy? Have you considering using Twitter Ads? Twitter Ads provide you with an excellent platform to target users based on a number of factors, from the keywords they use in their tweets to the accounts they are following. When coupled with an awesome content strategy [...]

Are you still resisting the calls of social media marketing? Want to know why it must be part of your online marketing strategy? Social media not only helps speed up your SEO and content marketing efforts, it can also act as a platform to directly introduce businesses to paying customers. With more and more people [...]

Are you unsure whether your social media marketing strategy is working? Want to know how to measure your return on investment (ROI)? As with anything you spend time and money on it’s important to understand whether it’s all worthwhile. If it isn’t you could be better off utilising that time and money elsewhere on something [...]

Are you looking for ways to optimise your social media accounts? Want to know the ideal image sizes to use as part of your visual strategy? With visual content playing a more important role in our social media marketing strategy than ever before it is becoming increasingly important that your images are optimised for the [...]

Are you looking for ways to get more out of your social media strategy? Need some tools to help you be more productive? No matter the scale of your social media marketing strategy there are tools that can help you make most of the time you spend. From growing your accounts, engaging with followers and [...]

Are you looking for ways to ramp up your social strategy beyond followers and engagement? Want to know how to turn your followers into paying customers? Selling on social media is frowned upon by many, we often see people say “social is about being social, not selling”, but when you have a business to run [...]

Are you looking for ways to drive more social media traffic? Want to know how to optimise your social media headlines to increase clicks? The words you use in your social media headlines can play a major role in the amount of traffic your posts generate. Outbrain have crunched some numbers using HubSpot’s data showing [...]

Are you considering paying for adverts on Twitter, Facebook or LinkedIn? Wondering which is going to work best for you? Each network provides you with access to a different type of audience plus different options for targeting and expenditure. So knowing which is right for you will depend on your business type and what you [...]