Social Media Marketing

Are you using social media sites as a marketing platform for your business? Looking for ways to improve your strategy on sites like Twitter and Facebook? Social media can be a great place to drive traffic to your site, increase brand exposure and drive customer engagement. Not every network is created equal though, some are [...]

Do you know which social networks are growing the fastest? Want to know what is going to be the next big thing? Being in the right place at the right time can help you steal a march on your competitors. Imagine if you joined Twitter not long after they started, how many followers would you [...]

Do you know what size images to use on your Facebook page? Want to know the image dimensions you need to use for optimum viewing? Using correctly optimised images is key to your success on Facebook, if people can’t see your message clearly on first glance the chances are they’ll scroll right past you posts [...]

Have you noticed your Facebook page posts are being seen by fewer people lately? Are you considering giving up on Facebook altogether? Facebook announced a while back that they will be showing less of your posts to your fans, so if you’ve noticed less traffic, likes and shares recently that will be why. But why [...]

Are you just getting started with Twitter? Need some help finding your way around and understanding the terminology? Like with anything you haven’t used before Twitter can be daunting – more so if you are new to social media as a whole. But once you get the basics it is fairly straight forward to manage, [...]

Are you considering using social media to market your business? Are you unsure which networks you should dedicate your time to? With so many platforms available the whole process of social media marketing can seem a task too vast for some. If you take the time to find out where your target market hang out [...]

Have you heard of Meerkat or Periscope? Did you know you can now add live streaming to your Twitter marketing strategy? Meerkat and Periscope are rival apps that allow you to live stream video from your smartphone to your Twitter followers. It’s predicted to be a great way to generate engagement with followers and further [...]

How often do you post on Twitter? Do you know the ideal posting frequency for a presence that gets you noticed? Twitter is a fast moving social platform so generally speaking the more you tweet the better. That doesn’t mean tweet any old rubbish though, it’s important to change things up with a healthy mix [...]

Are you one of those people who thinks LinkedIn is just for recruiters? Do you struggle to see the value in creating your own LinkedIn account? With more than 300 MILLION registered users LinkedIn is a social network not to be missed. When used correctly it can drive a large amount of blog traffic, and [...]

Are you sharing photos on Facebook? Are you aware they could be annoying people and making them hit that unfollow button? Getting likes and shares is key to marketing your business on Facebook, and photos are one of the best ways to get more of them, but could those photos be costing you too? Some [...]

Are you looking for ways to define and measure your Twitter marketing strategy? Want some handy tools that can tell you if you’re wasting your time? As a small business owner your time is extremely valuable so the last thing you want to do is waste time and money on a strategy that doesn’t yield [...]

Do you have a calendar in place to help schedule content to your social media channels? Want to know how to create one that helps deliver the content your followers love to read? Organising and measuring the content you share can go a long way to understanding what your followers love, and once you know [...]

Are you using a personal LinkedIn profile as part of your marketing strategy? Are you making the most of every field a LinkedIn profile has to offer? Listing your job title and a brief description of what you do probably isn’t going to make your profile stand out, LinkedIn is a busy place with millions [...]

Are you looking for ways to get more Twitter followers? Want to increase engagement and get more retweets? How to achieve Twitter success is the question we get asked the most here at RWD, anyone that’s tracked our growth from the very beginning can see Twitter has played a major part in the success of [...]

Are you looking for ways to improve your social media marketing? Do you know how using hashtags can help you to achieve your goals? When used correctly hashtags can help you to increase follower engagement, build brand loyalty and drive targeted traffic to your website. It’s important to note that hashtag etiquette differs for each [...]

Have you considered using Pinterest as a platform to market your business? Want to know how to use it to full effect? Put simply, Pinterest is a place for sharing images. Not just any images will do though, there’s evidence that suggest certain image types and sizes help attract more engagement and followers than others. [...]

Are you sharing other peoples content via your social media accounts? Do you check what you’re sharing before recommending it to your followers? A curated content strategy can hugely benefit your business, but if you’re sharing duff information you could do more harm than good. And that’s the message in this article by Annaliese Henwood [...]

Are you looking for ways to streamline your Twitter marketing efforts? Did you know Twitter has some handy shortcuts that can save you a load of time? If you use a desktop to manage your Twitter account there are a number of ways you can reduce the time you spend carrying out repetitive tasks. From [...]