Are you looking for ways to improve your display advertising campaigns? Want to try variations of your ads to see which works best?

AdChop share their ad split testing tips in this infographic.

Here are a few items from their list:

• Colours
• Fonts
• Images
• Borders
• Call to action

Check out the infographic for more.

 

Digital advertising has become an integral part of marketing strategies for businesses of all sizes. Display ads, in particular, are a powerful tool to reach a broader audience and drive traffic to your website. However, creating effective display ads that generate results is not always straightforward. This is where split testing comes into play.

Split testing, also known as A/B testing, is a method that allows advertisers to compare different variations of their ads to determine which one performs best. It involves creating multiple versions of an ad and then measuring their performance to make data-driven decisions. In this blog post, we’ll explore 24 different variations you should consider testing in your display ad campaigns to improve your click-through rates (CTR), conversion rates, and overall ROI.

1. Headline Text

The headline is often the first thing users see in your display ad, so it’s crucial to get it right. Experiment with variations in headline text, including different messaging, offers, or calls to action (CTAs).

2. Font Styles

Test different font styles for your ad’s text, such as bold, italic, or underlined, to see how they impact readability and user engagement.

3. Font Sizes

Try varying font sizes to make certain words or phrases stand out more prominently and capture users’ attention.

4. Color Schemes

Colors can evoke different emotions and reactions from viewers. Test various color schemes to determine which one resonates best with your target audience.

5. Background Images

The background image of your display ad can significantly influence its overall appeal. Experiment with different images or patterns to find what works best for your audience.

6. Imagery

Consider using different types of imagery, such as product images, lifestyle photos, or illustrations, to see which resonates most with your audience.

7. Ad Copy Length

Test the length of your ad copy, from short and concise to longer, more detailed descriptions, to identify the optimal word count for your target audience.

8. Ad Copy Tone

Try different tones in your ad copy, such as humorous, professional, or emotional, to see which one elicits the desired response from viewers.

9. Button Text

If your ad includes a CTA button, experiment with different text options, like “Buy Now,” “Learn More,” or “Get Started,” to see which drives the most clicks.

10. Button Placement

Test the placement of your CTA button within the ad, whether it’s at the top, middle, or bottom, to determine the most effective position for driving conversions.

11. Ad Size and Format

Display ads come in various sizes and formats. Experiment with different sizes and formats to see which ones perform best on different platforms and devices.

12. Animation and Video

Consider adding animation or video elements to your display ads to make them more engaging. Test different animation styles and video lengths to optimize user engagement.

13. Ad Position

Test the placement of your display ads on websites. Explore different positions, such as above the fold, below the fold, or in the sidebar, to discover where your ads perform best.

14. Device Targeting

Segment your ad campaigns by device type (desktop, mobile, tablet) and test variations specifically optimized for each device to improve user experience and performance.

15. Ad Scheduling

Experiment with different ad scheduling options to determine the best times and days to display your ads to your target audience.

16. Ad Networks

Try running your display ads on various ad networks and platforms to see which ones deliver the best results in terms of CTR and conversion rates.

17. Landing Page Variations

The effectiveness of your display ads is closely tied to the quality and relevance of your landing page. Test different landing page variations to ensure a seamless transition for users who click on your ads.

18. Geographical Targeting

If your business serves multiple regions or countries, test different ad variations tailored to specific geographical locations to maximize relevance and conversions.

19. Ad Extensions

Explore different ad extensions, such as site link extensions, callout extensions, or location extensions, to provide users with additional information and options within your ad.

20. Pricing and Discounts

Experiment with different pricing strategies and discount offers in your ad copy to determine which ones resonate best with your audience.

21. Social Proof

Incorporate social proof elements, such as customer reviews, ratings, or testimonials, into your display ads to build trust and credibility with your audience.

22. Ad Rotation Settings

Adjust your ad rotation settings to evenly distribute impressions among different ad variations or to prioritize the better-performing ads.

23. Remarketing Lists

Create remarketing lists based on user behavior and test tailored ad variations for each list to re-engage previous visitors and increase conversion rates.

24. Ad Copy Personalization

Test personalized ad copy variations that speak directly to different segments of your target audience, such as new visitors, returning customers, or high-value leads.

Conclusion

Effective display ad split testing is a continuous process that requires creativity, data analysis, and a willingness to adapt. By experimenting with these 24 different variations, you can gain valuable insights into what resonates best with your target audience and make data-driven optimizations to improve your display ad performance.

Remember that not all variations will work equally well for every campaign, so it’s essential to monitor your results closely and make adjustments accordingly. By continuously refining your display ad strategy through split testing, you can drive higher CTRs, improved conversion rates, and ultimately, a better return on your advertising investment.