Are you looking for ways to improve your Ecommerce website? Want to learn the design best practices that will boost your online sales in 2023?
Content Maximiser share their ecommerce tips in this infographic.
Here’s a quick summary:
- Keep it simple
- Make branding a priority
- Use colour to your advantage
- Use high-quality images
- Use clear product titles and descriptions
Check out the infographic for more.
In the ever-evolving world of e-commerce, your website design plays a pivotal role in attracting and retaining customers. As we step into 2023, the competition is fiercer than ever, and standing out from the crowd is a must.
To help you excel in this challenging landscape, we’ve compiled a comprehensive guide on e-commerce website design tips that are guaranteed to boost your online sales.
Keep it Simple
The mantra “less is more” holds immense significance in e-commerce website design. Simplicity not only enhances user experience but also improves your website’s performance. Here’s how to achieve simplicity in your design:
Streamlined Navigation
Simplify your website’s navigation by organizing products into clear categories and using a clean, easily accessible menu. A logical hierarchy makes it easier for visitors to find what they’re looking for, reducing bounce rates and increasing conversion rates.
- Clear Labels: Ensure that your menu labels are clear and descriptive. Shoppers should easily understand where each link will take them.
- Hierarchy: Create a logical hierarchy for categories and subcategories. This makes it intuitive for visitors to navigate your site.
- Dropdown Menus: Use dropdown menus sparingly and only for categories with numerous subcategories. Keep them well-organized and easy to use.
Minimalist Design
Embrace a minimalist design approach with plenty of white space, simple color schemes, and uncluttered layouts. Minimalism creates a visually pleasing and distraction-free environment that directs the user’s attention to your products.
- Whitespace: Embrace whitespace in your design. Adequate spacing between elements makes the website feel uncluttered and enhances readability.
- Typography: Limit your font choices to two or three fonts at most. Use a clean and legible font for body text.
- Mobile-First Approach: Prioritize mobile design. Start with the mobile version of your site and then scale up for larger screens. This ensures a consistent user experience across devices.
Responsive Design
Ensure your website is responsive across all devices. A mobile-friendly design is not only crucial for SEO but also for providing a seamless shopping experience to smartphone users.
- Testing: Regularly test your website on various devices and browsers to ensure it looks and functions correctly.
- Image Optimization: Optimize images for mobile devices to prevent slow loading times. Use responsive images to adapt to different screen sizes.
- Frameworks: Consider using responsive design frameworks like Bootstrap or Foundation to simplify the process of making your site mobile-friendly.
Make Branding a Priority
Your e-commerce website is not just a place to sell products; it’s an extension of your brand. Effective branding can help you establish a strong identity and build trust with your customers.
Consistent Branding Elements
Use consistent branding elements like logos, color schemes, and typography throughout your website. This creates a cohesive and memorable brand image.
- Brand Guidelines: Develop and document brand guidelines that cover logo usage, color codes, and typography. Share these guidelines with your team and designers.
- Logo Placement: Ensure your logo is prominently displayed in the header or another easily visible location on all pages.
- Brand Colors: Consistently use your brand’s colors for buttons, headings, and other design elements to reinforce your identity.
Storytelling
Tell your brand’s story. Explain your mission, values, and what sets you apart from the competition. Customers often resonate with brands that have a compelling narrative.
- About Us Page: Craft a compelling “About Us” page that tells your brand’s story, mission, and values. Highlight key milestones or achievements.
- Value Proposition: Clearly communicate your brand’s unique value proposition. Explain why customers should choose your products over competitors’.
- Testimonials: Share customer success stories or testimonials to provide social proof and build trust among potential buyers.
Trust Signals
Incorporate trust signals such as customer reviews, trust badges, and guarantees. These elements can boost your credibility and reassure customers about the safety of their transactions.
- Reviews and Ratings: Display customer reviews and product ratings prominently on product pages. Encourage satisfied customers to leave reviews.
- Security Badges: Showcase security badges and certifications, such as SSL or payment security logos, during the checkout process to reassure customers.
- Return Policy: Offer a transparent and customer-friendly return policy. Clearly state your return process and timeframe on your website.
Use Color to Your Advantage
Color psychology is a powerful tool in e-commerce website design. Different colors can evoke specific emotions and influence purchasing decisions.
Color Psychology
Understand the psychological impact of colors and use them strategically. For example, blue is often associated with trust and reliability, while red can convey a sense of urgency.
- Research: Study color psychology to understand how different colors can evoke emotions and influence behavior. Choose colors that align with your brand’s desired image.
- Testing: Conduct A/B tests to determine which color combinations for buttons and other elements result in the highest conversion rates.
- Consistency: Maintain a consistent color scheme throughout your website to provide a cohesive and visually pleasing experience.
Consistent Color Scheme
Maintain a consistent color scheme that aligns with your brand and product offerings. A harmonious color palette can make your website visually appealing and easy to navigate.
- Palette: Create a color palette that includes primary and secondary colors, along with accent colors. Stick to this palette for all design elements.
- Contrast: Use color contrast to make essential elements like buttons, headings, and call-to-action items stand out. Ensure text is legible against the background.
- Accessibility: Verify that your color choices meet accessibility standards to accommodate all users, including those with visual impairments.
Call-to-Action (CTA) Buttons
Make your CTA buttons stand out by using contrasting colors that draw attention. Use color to guide users towards actions you want them to take, such as “Buy Now” or “Add to Cart.”
- Contrast: Use bold and contrasting colors for CTA buttons to make them easily identifiable. Ensure they stand out from other elements on the page.
- Action-Oriented Text: Use action-oriented text on buttons, such as “Shop Now,” “Get Started,” or “Subscribe.” Clearly convey the desired action.
- Testing: Continually test different button placements, sizes, and colors to optimize click-through rates and conversions.
Use High-Quality Images
In the world of e-commerce, images are your primary sales tool. High-quality product images can make or break a sale.
High-Resolution Images
Invest in high-resolution product images that allow customers to zoom in for a closer look. Sharp and detailed images instill confidence in the product’s quality.
- Professional Photography: Invest in professional product photography to capture high-resolution images that showcase your products in the best light.
- Zoom Functionality: Implement zoom functionality on product images to allow customers to examine details closely.
- Image Compression: Compress images for the web to maintain fast loading times without compromising image quality.
Multiple Views
Provide multiple views of your products, including different angles, close-ups, and even videos. This helps customers get a better sense of the product before making a purchase.
- Image Variety: Provide multiple images for each product, showcasing various angles, close-ups, and alternate views.
- Lifestyle Images: Include lifestyle images or videos that demonstrate how the product is used in real-life scenarios.
- Responsive Image Galleries: Implement a responsive image gallery to ensure a seamless user experience on all devices.
Consistency in Image Style
Maintain consistency in image style and background. A unified look across your product catalog makes your website appear more professional and trustworthy.
- Background Consistency: Maintain a consistent background color or style for all product images. This creates visual uniformity.
- Image Dimensions: Keep image dimensions consistent to create a clean and organized product grid.
- Regular Updates: Periodically review and update product images to ensure accuracy and freshness, especially if there are product variations or updates.
Use Clear Product Titles and Descriptions
The way you present your products through titles and descriptions can significantly impact your sales.
Descriptive Titles
Craft product titles that clearly convey what the item is and its key features. Avoid vague or overly creative titles that may confuse potential buyers.
- Keyword Inclusion: Include relevant keywords in product titles to improve search engine visibility.
- Clarity: Ensure titles clearly convey the product type, brand, and key features without ambiguity.
- Conciseness: Keep titles concise and to the point, avoiding overly long or complex wording.
Detailed Descriptions
Provide detailed product descriptions that answer common customer questions. Include information about size, materials, care instructions, and any other relevant details.
- Comprehensive Information: Provide thorough product descriptions that answer potential customer questions and objections.
- Structured Content: Use subheadings, bullet points, and paragraphs to structure the description for easy readability.
- Benefit Highlighting: Emphasize the benefits and unique selling points of the product within the description.
Use Bullet Points
Use bullet points to break down product features and benefits. This makes it easier for customers to scan and quickly gather information.
- Key Features: Summarize the product’s key features and benefits using bullet points.
- Prioritization: Place the most important details at the top of the list to catch the reader’s attention.
- Formatting: Use consistent formatting and spacing for bullet points to maintain a clean and organized appearance.
Make It Look Professional
First impressions matter, especially in the world of ecommerce. Your website’s design should immediately convey professionalism, trustworthiness, and a commitment to quality. Here are some design elements to consider:
High-Quality Imagery
Invest in high-quality product images that showcase your products from various angles. Use professional photography to capture the essence of your products, and ensure that images are well-lit and clear. Multiple images, including zoomable options, help customers get a better feel for what they’re buying.
- Invest in Professional Photography: Consider hiring a professional photographer or investing in high-quality camera equipment. Professional product photography can significantly enhance the visual appeal of your products.
- Showcase Products from Multiple Angles: When photographing your products, provide images from different angles to give customers a comprehensive view. This helps them better understand the product’s features and details.
- Ensure Good Lighting: Proper lighting is essential for capturing product details accurately. Use diffused natural light or studio lighting to eliminate harsh shadows and create clear, well-lit images.
- Consider 360-Degree Views: If feasible, implement 360-degree product views that allow customers to rotate and inspect products from every angle. This interactive feature can boost confidence in purchasing decisions.
Consistent Branding
Your ecommerce website should reflect your brand identity consistently. Use a cohesive color scheme, typography, and logo placement that aligns with your brand. Consistency builds brand recognition and trust.
- Define Brand Guidelines: Develop clear brand guidelines that outline your brand’s colors, typography, logo usage, and overall visual identity. These guidelines serve as a reference for maintaining consistency.
- Apply Branding Across All Pages: Consistency should extend across all web pages, including the homepage, product pages, and checkout. Ensure that your brand colors and logo are consistently used throughout.
- Maintain Consistency in Marketing Materials: Extend your branding consistency to marketing materials such as email campaigns, social media graphics, and promotional banners. A unified look and feel across all touchpoints reinforce brand recognition.
Clean and Uncluttered Layout
Avoid cluttered layouts that overwhelm visitors. Use whitespace effectively to create a clean and organized appearance. Make sure your website’s layout is intuitive and easy to navigate.
- Prioritize Key Information: Identify the most critical information you want to convey on each page, such as product details, pricing, and calls to action. Place these elements prominently to capture users’ attention quickly.
- Use White Space Effectively: White space (or negative space) is essential for a clean and uncluttered layout. It prevents visual overload and allows content to breathe. Use it generously to create a more pleasant reading and browsing experience.
- Streamline Navigation: Keep your website’s navigation straightforward and intuitive. Clear menu labels and a logical hierarchy help users find what they’re looking for without frustration. Avoid overcrowding the navigation menu with too many options.
User-Friendly Product Descriptions
Write informative and concise product descriptions that highlight the key features and benefits. Use bullet points to make important information easily scannable. A well-structured product page can greatly influence purchasing decisions.
- Highlight Key Features: Your product descriptions should emphasize the most important features and benefits. Think about what potential customers would want to know to make an informed decision.
- Use Bullet Points: Break down product information using bullet points. This format makes it easy for users to scan and quickly find relevant details.
- Include Size and Measurement Details: For clothing, accessories, or any product with size variations, provide a size chart with measurements to assist customers in choosing the right size.
- Tell a Story: Go beyond features and benefits by telling a compelling story about your products. Explain how they can improve the customer’s life or solve a specific problem. Storytelling creates an emotional connection.
Professional Logo
A professional logo adds credibility to your ecommerce website. Ensure that your logo is displayed prominently in the header and is easily recognizable.
- Design a Memorable Logo: If you haven’t already, invest in a professionally designed logo that effectively communicates your brand’s identity and values. A well-designed logo is a long-term asset.
- Use Vector Formats: Ensure that your logo is available in vector formats (e.g., SVG) for scalability without loss of quality. Vector files are essential for various applications, from websites to print materials.
- Position Logos Strategically: Place your logo prominently in the website’s header, usually in the top-left corner. It should be one of the first things visitors see, reinforcing your brand identity.
Trust Badges and Certifications
Display trust badges and certifications prominently, especially during the checkout process. This includes SSL certificates, payment security logos, and any industry-specific certifications or awards your business has received.
- Verify Security: Make sure your website is secured with SSL certificates. SSL encryption is essential for secure online transactions and the protection of sensitive customer data.
- Display Payment Security Logos: Include logos of trusted payment providers like Visa, MasterCard, and PayPal. These logos reassure customers that their payment information is in safe hands.
- Highlight Industry Awards: If your business has received industry-specific awards or certifications, prominently display them on your website. These accolades demonstrate your commitment to excellence.
Use Social Proof
In an age where online shoppers rely on the experiences of others to inform their decisions, social proof is a powerful tool. Social proof can be in the form of reviews, testimonials, ratings, and endorsements. Here’s how to leverage it effectively:
Customer Reviews and Ratings
Encourage customers to leave reviews and provide ratings for your products. Display these prominently on your product pages. Authentic and positive reviews build trust and provide valuable information to potential buyers.
- Prompt for Reviews: After customers make a purchase, send follow-up emails politely asking for their feedback and reviews. Provide a direct link to the review submission page.
- Use a Rating System: Implement a rating system (usually 5 stars) alongside reviews. Ratings offer a quick visual indicator of a product’s quality.
- Moderate Reviews: Regularly review and moderate customer reviews. Remove spam or inappropriate content and ensure that genuine customer feedback remains visible.
Testimonials
Feature compelling testimonials from satisfied customers on your homepage and other relevant pages. Include the customer’s name and, if possible, a photo for added authenticity.
- Collect Genuine Testimonials: Reach out to satisfied customers and ask for detailed testimonials about their experiences with your products or services. Encourage them to include their names and photos.
- Include Photos and Names: Testimonials with photos and names are more trustworthy and relatable. They provide a human connection and reinforce the authenticity of the testimonial.
- Position Prominently: Showcase testimonials prominently on your homepage or product pages, where they can influence potential buyers at crucial decision-making moments.
User-Generated Content
Leverage user-generated content such as photos and videos of customers using your products. Encourage customers to share their experiences on social media and use a dedicated hashtag. You can then showcase this content on your website to demonstrate the real-world benefits of your products.
- Create a Hashtag: Encourage customers to create content related to your products and share it on social media using a unique branded hashtag. This builds a community around your brand.
- Request Permissions: Before reposting user-generated content on your website, seek permission from the content creators. Many customers will be happy to grant permission.
- Curate User-Generated Content: Create a dedicated section on your website where you curate and showcase user-generated content. This can include photos, videos, and testimonials. This content provides social proof and authenticates your products.
Trust Seals
Display trust seals and certifications from reputable organizations and security providers. These symbols reassure customers that their personal and financial information is secure when shopping on your website.
- Choose Reputable Seals: Select trust seals and security badges from well-known security providers. These symbols reassure customers about the safety of their personal and financial information.
- Place Them Strategically: Display trust seals prominently, especially during the checkout process. This is where customers are most concerned about security.
- Link to Verification: Include links to the verification or validation pages of trust seals, allowing customers to verify the authenticity of the security measures.
Influencer Endorsements
Partner with relevant influencers in your industry to endorse your products. Influencer marketing can expose your brand to a wider audience and lend credibility to your products.
- Identify Relevant Influencers: Choose influencers whose audience aligns with your target demographic. Look for influencers whose values and interests match your brand.
- Negotiate Terms: Clearly outline the terms of your influencer partnership, including content creation expectations, posting schedules, and compensation if applicable.
- Monitor and Measure: Track the effectiveness of influencer campaigns using analytics tools. Monitor engagement, traffic, and conversions resulting from influencer endorsements to determine ROI.
Make Checkout a Breeze
Cart abandonment is a common challenge in ecommerce. One of the primary reasons for cart abandonment is a complicated or frustrating checkout process. Streamline your checkout to reduce friction and increase conversions:
Guest Checkout
Offer the option for guest checkout. Many shoppers prefer not to create an account during the checkout process. Make it easy for them to complete their purchase without unnecessary steps.
- Enable Guest Checkout: Make it easy for first-time customers to complete their purchase without the requirement of creating an account. Offer this option prominently during the checkout process.
- Explain Benefits: Briefly explain the benefits of creating an account, such as order tracking and a faster checkout process in the future. However, emphasize that guest checkout is available for those who prefer it.
Progress Indicators
Clearly indicate the steps in the checkout process with progress bars. This helps customers understand how far along they are and what to expect next.
- Use Visual Indicators: Implement progress bars or step indicators to guide customers through the checkout process. These visual cues help users understand where they are and what steps remain.
- Offer Clear Labels: Clearly label each step in the checkout process. Use descriptive labels to minimize confusion and ensure users know what to expect at each stage.
Multiple Payment Options
Provide a variety of payment options to accommodate different customer preferences. Credit cards, digital wallets, and alternative payment methods should all be supported.
- Diverse Payment Methods: Accept a variety of payment methods, including major credit cards, digital wallets (e.g., Apple Pay, Google Pay), and alternative payment options (e.g., PayPal, Klarna).
- Highlight Security: Alongside payment options, emphasize the security measures in place to protect customers’ financial information during transactions. Trustworthy payment gateways can also boost confidence.
Address Autocomplete
Implement address autocomplete to save customers time when entering their shipping information. Autocomplete can help prevent errors and ensure accurate deliveries.
- Integrate Autocomplete: Implement address autocomplete using plugins or APIs that provide predictive suggestions as customers type their addresses. This feature reduces typing errors and speeds up checkout.
- Reduce Form Fields: Minimize the number of address fields required for customers to complete. Only ask for essential information to simplify the process further.
Mobile Optimization
Ensure that your checkout process is fully optimized for mobile devices. Mobile shoppers should have a seamless experience from product selection to payment.
- Responsive Design: Ensure your website is built with responsive design principles, allowing it to adapt seamlessly to different screen sizes and orientations.
- Test on Mobile Devices: Regularly test your website on various mobile devices (smartphones and tablets) to identify and address any display or functionality issues. Emulate the mobile user experience to find and fix problems.
Abandoned Cart Recovery
Implement an abandoned cart recovery strategy. Send reminder emails to customers who have abandoned their carts, offering incentives or discounts to encourage them to complete their purchase.
- Send Abandonment Emails: Set up automated email campaigns to send reminders to customers who abandoned their shopping carts. Craft persuasive and timely messages that encourage them to return and complete their purchase.
- Offer Incentives: Consider offering incentives, such as discounts, free shipping, or exclusive deals, to entice customers back to their abandoned carts. Make the offer time-sensitive to create a sense of urgency.
Make It Mobile Friendly
With the increasing use of smartphones for online shopping, your ecommerce website must be mobile-friendly. Google also considers mobile-friendliness as a ranking factor in search results. Here’s how to optimize for mobile:
Responsive Design
Use responsive design principles to ensure your website adapts to various screen sizes and resolutions. This approach provides a consistent user experience across devices.
- Prioritize Responsiveness: Ensure that your website is designed to be fully responsive, meaning it adjusts seamlessly to different screen sizes, resolutions, and device types (e.g., desktop, tablet, smartphone).
- Test Across Devices: Regularly test your website’s responsiveness on a variety of devices and browsers to identify and address any display or functionality issues that may arise.
Mobile-First Approach
Consider a mobile-first approach when designing your website. Start with the mobile version and then scale up to larger screens. This ensures that the mobile experience is a top priority.
- Start with Mobile Design: Begin the website design process by focusing on the mobile experience first. Designing for mobile ensures that users on smaller screens have an optimal experience.
- Scale Up: After establishing a solid mobile design foundation, scale up the design for larger screens (e.g., tablets and desktops) while maintaining responsiveness.
Touch-Friendly Navigation
Design touch-friendly buttons and navigation menus. Ensure that links and buttons are large enough for easy tapping, and there’s enough spacing between elements to prevent accidental clicks.
- Optimize Buttons: Design buttons, links, and interactive elements to be easily tappable on touchscreen devices. Ensure they are adequately spaced to prevent accidental clicks.
- Avoid Hover Effects: Minimize reliance on hover-based interactions since these are less effective on touchscreen devices that lack a cursor. Instead, use tap or swipe gestures where appropriate.
Page Speed
Optimize your website’s loading speed for mobile devices. Compress images, minimize code, and use browser caching to reduce load times. Slow-loading pages can lead to high bounce rates.
- Optimize Images: Compress and optimize images to reduce their file size while maintaining quality. Use modern image formats like WebP where supported.
- Minimize Code: Eliminate unnecessary code and scripts, and prioritize efficient coding practices to reduce page load times. Minimize the use of plugins that can slow down your site.
- Leverage Browser Caching: Enable browser caching to store static assets like images, stylesheets, and scripts locally on the user’s device. This reduces server requests and accelerates page loading for returning visitors.
Mobile Payment Options
Ensure that mobile users can complete purchases seamlessly. Mobile payment options, like digital wallets, should be prominently displayed and easy to use.
- Display Mobile Wallets: Prominently feature popular mobile payment options such as Apple Pay, Google Pay, and Samsung Pay. Clearly indicate their availability during the checkout process.
- Streamline Mobile Payments: Ensure that the mobile checkout process is streamlined and user-friendly, minimizing the steps required to complete a transaction on mobile devices.
Mobile Testing
Regularly test your website on various mobile devices and browsers to identify and address any issues. This ongoing maintenance is crucial to providing a smooth mobile shopping experience.
- Regular Testing: Continuously test your website on various mobile devices, including smartphones and tablets. Use different browsers to ensure compatibility.
- Gather User Feedback: Collect feedback from mobile users to identify any pain points, glitches, or usability issues they encounter. Act promptly to address these concerns and enhance the mobile experience.
Make It Easy to Navigate
A user-friendly navigation system is essential for helping customers find what they’re looking for quickly and easily. Complex or confusing navigation can lead to frustration and cart abandonment. Here’s how to make your website easy to navigate:
Clear Menu Structure
Organize your product categories logically in the main navigation menu. Use clear and concise labels that customers can easily understand.
- Organize Categories: Structure your main menu logically by grouping related categories and products. Use clear, concise labels that help users quickly identify their intended destination.
- Prioritize Key Pages: Highlight essential pages such as “Shop,” “About Us,” and “Contact” in the main menu, making them easily accessible from any page on your website.
Search Functionality
Implement a robust search functionality with features like auto-suggestions and filters. This allows users to find products faster, especially if they have specific items in mind.
- Implement Advanced Search: Use a robust search function that allows users to enter keywords and provides auto-suggestions as they type. Include filters for refining search results based on product attributes.
- Optimize Search Bar: Place the search bar prominently near the top of your website, usually in the header or a fixed navigation menu, ensuring that users can easily locate and access it.
Breadcrumbs
Use breadcrumbs to show users their current location within your website’s hierarchy. This helps them understand where they are and navigate back to previous pages easily.
- Display Breadcrumbs: Implement breadcrumb navigation at the top of your web pages to show users their current location within your site’s hierarchy. Each breadcrumb should be a clickable link, enabling easy navigation back to previous pages.
- Make Them Clickable: Ensure that users can click on breadcrumb links to return to higher-level pages. This helps users backtrack and explore other sections of your website effortlessly.
Product Filters and Sorting
Enable product filtering and sorting options, such as price range, size, color, and customer ratings. These features simplify the product discovery process.
- Enable Filters: Offer a range of filters relevant to your products, such as category, price range, size, color, and customer ratings. These filters help customers narrow down their choices quickly.
- Sort Options: Provide sorting options like “Price Low to High,” “Newest Arrivals,” and “Best Sellers.” These options allow users to arrange products according to their preferences, making the shopping experience more convenient.
Limited Clicks
Minimize the number of clicks required to reach product pages. Customers should be able to access products within a few clicks from the homepage.
- Streamline Navigation: Optimize your website’s information architecture to minimize the number of clicks required to access essential pages or complete actions. Users should be able to reach key sections within a few clicks from the homepage.
- Prioritize Accessibility: Ensure that critical pages, such as product listings, shopping carts, and checkout, are easily accessible and don’t require excessive navigation steps. Simplifying the user journey can reduce frustration and encourage conversions.
User Testing
Conduct user testing to gather feedback on your website’s navigation. Pay attention to any pain points or confusion users encounter, and make improvements accordingly.
- Regular Testing: Continuously gather feedback from users by conducting usability testing and collecting user experience data. Regularly schedule testing sessions to identify pain points and areas for improvement.
- Implement Feedback: Act on user feedback promptly. Address identified issues and make improvements to enhance website navigation, usability, and overall user experience. User feedback is invaluable for ongoing optimization.
Conclusion
In the fast-paced world of e-commerce, your website’s design can be the key differentiator between success and obscurity.
By following these ecommerce website design tips, you can create a compelling online shopping experience that not only attracts visitors but also converts them into loyal customers.
Remember that the ecommerce landscape is dynamic, so regularly assess your website’s performance, gather user feedback, and stay updated on emerging design trends to stay ahead of the competition.

Author:
Mark Ford
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