What SEO tactics do use to try and rank higher on Google? Are you disobeying the SEO rules and heading towards a Google penalty?

We share 25 SEO tactics Google doesn’t like in this infographic.

Here’s a quick summary:

  • Guest blogging for the sole purpose of link building
  • Writing short, keyword-rich content (aka keyword stuffing)
  • Selling links
  • Product review links that pass Pagerank
  • Buying links
  • Over-optimizing internal links
  • Over-optimizing inbound links
  • Keyword stuffing your alt image tags
  • Link exchanges
  • Buying placements in low-quality directories
  • Using irrelevant keywords just to rank
  • Manual article spinning
  • Improper use or abuse of rich snippets
  • Meta keyword stuffing
  • Spammy footer links
  • The old bait and switch
  • Cloaking
  • Doorway pages
  • Automated article spinning
  • …then switching
  • Invisible text
  • Comment spamming
  • Domain squatting
  • Scraping
  • Creating a web ring to cross-link between sites

Check out the infographic for more detail.

Mark Walker-Ford

Author:
Mark Ford

Categories: Search Engine Optimisation
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