Are you looking for ways to improve your Google Ads? Want to learn how to use callout extensions to great effect?

Brafton share their Google Ads tips in this infographic.

Here’s a quick summary:

• Don’t use trademarks
• Stay concise and don’t repeat points
• Don’t concern yourself with punctuation
• Use precise details
• Use sentence case
• Stick within 25 characters
• Use an even number

Check out the infographic for more information.

 

When it comes to running successful Google Ads campaigns, every detail matters. One important aspect to consider is the effective utilization of callout extensions. Callout extensions allow advertisers to highlight key features, offers, or unique selling points within their ad copy.

In this blog post, we will explore seven examples of Google Ads callout extensions and provide best practices to ensure maximum impact and engagement for your campaigns.

 

Don’t Use Trademarks

While callout extensions can be an excellent way to showcase your brand, it is crucial to avoid using trademarks or copyrighted material in your callouts.

Google Ads policies strictly prohibit the use of trademarks in callout extensions. Instead, focus on highlighting the unique aspects of your business, such as competitive pricing, free shipping, or exceptional customer service.

 

Stay Concise and Don’t Repeat Points

Callout extensions have limited space, so it’s essential to keep your message concise and avoid repetition. Each callout should provide new information or emphasize a different benefit.

By avoiding redundancy, you ensure that your callouts capture the attention of your target audience and deliver a clear and compelling message.

 

Don’t Concern Yourself with Punctuation

Callout extensions are not sentences, so they don’t require punctuation marks at the end. In fact, using punctuation can take up valuable character space and make your callouts appear cluttered.

Stick to sentence fragments or phrases without punctuation to make the most of the limited character count.

 

Use Precise Details

To make your callout extensions more impactful, be specific and include precise details. Instead of using vague terms like “high-quality products,” provide concrete information such as “Certified Organic Ingredients” or “30-Day Money-Back Guarantee.”

Specific details add credibility to your claims and help potential customers make informed decisions.

 

Use Sentence Case

While callout extensions appear as part of your ad copy, they should be written in sentence case. This means capitalizing the first letter of each word, except for articles, conjunctions, and prepositions.

Using sentence case ensures consistency and enhances readability within your ads.

 

Stick Within 25 Characters

Callout extensions have a character limit of 25, so it’s crucial to craft your messages within this constraint. Use short and impactful phrases that capture the essence of your unique selling points.

Remember, brevity is key when it comes to catching the attention of your audience in a limited space.

 

Use an Even Number

Studies have shown that using an even number of callout extensions tends to perform better than odd numbers. For example, four or six callouts often generate higher click-through rates.

This may be because even numbers create a sense of completeness and balance. Experiment with different numbers of callouts to find the optimal configuration for your specific campaigns.

 

Conclusion

Google Ads callout extensions offer a valuable opportunity to enhance your ad copy and highlight the unique features and benefits of your products or services.

By following these best practices, including avoiding trademarks, staying concise, using precise details, and adhering to character limits and sentence case, you can maximize the impact of your callout extensions and drive better results for your Google Ads campaigns.

Experiment with different strategies, monitor performance, and continue to refine your callouts to optimize your advertising efforts.