Are you looking for ways to improve your Instagram marketing strategy? Want to create more engaging posts that humanise your brand?

Productive and Free share their content ideas in this infographic.

Here are a few from their list:

• How you structure your day
• A peek at upcoming projects
• Your team members
• Friends, family or pets

Check out the infographic for more.

 

In the world of social media, Instagram is a platform that thrives on authenticity and visual storytelling. While perfectly curated photos have their place on the platform, there’s something special about sharing behind-the-scenes content with your audience. It allows your followers to connect with you on a more personal level and gives them a glimpse into the inner workings of your life or business. In this blog post, we’ll explore 15 creative behind-the-scenes content ideas that you can share on Instagram to engage your audience and build a stronger connection.

1. Workspace Tour

Give your followers a tour of your workspace, whether it’s your office, studio, or even your kitchen table. Show them where the magic happens and the tools you use to create your content. You can highlight your favorite desk accessories, artwork on the walls, or any unique features that make your workspace special.

2. Creative Process

Share a step-by-step look at your creative process. Whether you’re an artist, writer, or content creator, take your audience through the journey of how you go from an idea to a finished product. This could include brainstorming sessions, sketching, drafting, and editing.

3. Product Development

If you run a business, showcasing the development of a new product is a fantastic behind-the-scenes opportunity. Share photos or videos of the product design, testing, and manufacturing stages. Let your audience in on the excitement and challenges that come with creating something new.

4. Team Introductions

Introduce your team members to your followers. Share their roles, personalities, and what they bring to your organization. This humanizes your brand and helps your audience connect with the people behind the scenes.

5. Day in the Life

Take your followers through a typical day in your life. Share your morning routine, work tasks, and evening relaxation. Showing the everyday moments can make you more relatable and build a deeper connection with your audience.

6. Behind-the-Scenes of Events

If you host or attend events, whether they’re virtual or in-person, take your audience behind the scenes. Show the setup, preparation, and the moments that make the event special. It’s a great way to generate excitement and give a taste of what it’s like to be there.

7. Sneak Peeks

Offer sneak peeks of upcoming projects, products, or content. Share teasers and hints to build anticipation and curiosity among your followers. Creating a sense of exclusivity can keep your audience engaged and eager for more.

8. Mistakes and Failures

Don’t be afraid to share your mistakes and failures. They are part of the journey, and being transparent about them can be relatable and inspiring. Share what you learned from your failures and how you used them to grow and improve.

9. Collaborations and Partnerships

Show the process of collaborating with other individuals or brands. Document meetings, brainstorming sessions, and the teamwork involved in creating something together. It not only showcases your networking skills but also highlights the power of collaboration.

10. Product Unboxing

If you receive new products or packages related to your work or hobbies, record an unboxing video or take photos of the unpacking process. Share your initial reactions and thoughts on the items. This type of content can be exciting and informative.

11. Mini Tutorials

Offer mini tutorials or “how-to” videos related to your niche. Share a quick and useful tip or technique that your followers can apply themselves. These behind-the-scenes tutorials establish you as an expert in your field.

12. Workspace Organization

Take your followers on a journey of organizing and decluttering your workspace. Show them how you optimize your environment for productivity and creativity. You can also share tips on staying organized.

13. Storytelling

Use Instagram Stories to share short, spontaneous stories from your day. It could be a funny encounter, a beautiful sunset, or a meaningful conversation. Stories disappear after 24 hours, making them perfect for sharing fleeting moments.

14. Feedback and Polls

Involve your audience in your decision-making process. Ask for their feedback or opinions on various aspects of your work or upcoming projects. Use polls and surveys to engage them and make them feel valued.

15. Gratitude and Milestones

Take a moment to express gratitude to your followers when you reach milestones, whether it’s hitting a certain number of followers, celebrating an anniversary, or achieving a personal goal. Share your journey and thank your audience for their support.

In conclusion, sharing behind-the-scenes content on Instagram is a powerful way to connect with your audience on a more personal level, humanize your brand or persona, and build trust and authenticity. These 15 content ideas provide a starting point for creating engaging behind-the-scenes posts that can help you stand out in the crowded world of social media. Remember that consistency is key, and by regularly offering these glimpses into your world, you can foster a loyal and enthusiastic following on Instagram. So, grab your camera or smartphone and start sharing the stories behind your life or business today.