Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn?

Brafton share their LinkedIn content tips in this infographic.

Here’s what makes the list:

• Blog posts
• Third-party content
• Native video
• Text only
• Photography and illustrations

Check out the infographic for more.

 

LinkedIn has evolved beyond just a platform for job seekers and recruiters. It’s now a powerful social media platform for professionals to connect, share ideas, and showcase their expertise. If you want to make the most of LinkedIn, you need to know what types of content resonate with your audience. In this blog post, we’ll explore the five content types that work best on LinkedIn and provide tips on how to create engaging content for each type.

1. Thought Leadership Articles

Thought leadership articles are long-form pieces of content that demonstrate your expertise in a particular industry or niche. These articles provide valuable insights, analysis, and opinions on relevant topics. Writing thought leadership articles can help you establish yourself as an authority in your field and attract a following of professionals who are interested in your insights.

Tips for Creating Thought Leadership Articles:

• Choose relevant and timely topics: Select topics that are of interest to your target audience and are currently trending in your industry.
• Research and provide valuable insights: Back up your claims with data and research to add credibility to your articles. Share your unique perspective and insights that others may not have considered.
• Use a compelling headline: Craft a catchy and informative headline that grabs the reader’s attention and entices them to click on your article.
• Format for readability: Use headings, subheadings, bullet points, and images to make your article easy to skim and digest.
• Engage with comments: Respond to comments on your article to foster discussions and build relationships with your audience.

2. Visual Content

Visual content, such as images, infographics, and videos, is highly shareable on LinkedIn. Visual content tends to receive more engagement than text-only posts because it’s eye-catching and easy to consume. Use visuals to tell a story, convey data, or share insights in a visually appealing way.

Tips for Creating Visual Content:

• Create professional graphics: Use tools like Canva or Adobe Spark to design eye-catching graphics and infographics that convey your message effectively.
• Keep it concise: In the fast-paced world of social media, it’s essential to convey your message quickly. Make sure your visuals are concise and to the point.
• Add captions and descriptions: Include relevant captions or descriptions with your visual content to provide context and make it accessible to all users.
• Use video for storytelling: Videos are highly engaging. Consider creating short videos to share your thoughts, give tips, or tell a compelling story related to your industry.

3. Personal Stories and Anecdotes

LinkedIn is not just about business; it’s also about building meaningful professional relationships. Sharing personal stories and anecdotes can humanize your profile and make you more relatable to your connections. These stories could be about your career journey, challenges you’ve overcome, or moments of success.

Tips for Sharing Personal Stories:

• Be authentic: Share stories that genuinely reflect your experiences and values. Authenticity is key to connecting with your audience.
• Relate to your industry: While personal stories are about you, try to tie them back to lessons or insights that are relevant to your industry or profession.
• Keep it professional: Even when sharing personal stories, maintain a professional tone and avoid oversharing or sharing sensitive information.
• Encourage engagement: Ask questions or invite others to share their similar experiences in the comments to foster conversations.

4. Industry News and Trends

Staying informed about the latest industry news and trends is crucial for professionals. Sharing valuable news articles, reports, and updates related to your field can position you as a knowledgeable resource for your network. It also shows that you are actively engaged in your industry.

Tips for Sharing Industry News:

• Curate relevant content: Select news articles and trends that are directly related to your industry or profession. Avoid sharing content that might be off-topic or irrelevant.
• Add your perspective: When sharing news, don’t just post the link. Provide a brief comment or your perspective on why the news is important or how it might impact your industry.
• Engage in discussions: Encourage discussions by asking questions or seeking opinions from your connections. Engaging with your audience can lead to valuable insights and networking opportunities.

5. Professional Achievements and Milestones

LinkedIn is the perfect platform to showcase your professional achievements and milestones. Whether it’s a new job, a promotion, a successful project, or a speaking engagement, sharing your accomplishments can help you build credibility and demonstrate your expertise.

Tips for Sharing Professional Achievements:

• Be humble: While it’s essential to celebrate your achievements, avoid coming across as boastful. Share your accomplishments in a humble and appreciative manner.
• Provide context: When sharing an achievement, briefly explain its significance and how it aligns with your career goals or the goals of your organization.
• Express gratitude: Thank those who have supported you or played a role in your success. It’s a professional way to acknowledge the contributions of others.
• Encourage networking: Use your achievements as opportunities to connect with others in your field who may have similar interests or experiences.

In conclusion, LinkedIn offers a unique platform for professionals to connect, share, and engage with their network. To make the most of this platform, it’s essential to create content that resonates with your audience. Whether you’re sharing thought leadership articles, visual content, personal stories, industry news, or professional achievements, remember to be authentic, engage with your audience, and provide value. By following these tips and experimenting with different content types, you can maximize your impact on LinkedIn and advance your career in the digital age.